Have you ever wondered what you can do about the 90+% of people who visit your site and do not convert into paid customers? Well, you probably know that an abandoned cart campaign can help. Maybe you just don’t know where to start? We’ve been there. At Rock/Creek, we had to overcome serious technical hurdles and re-think our checkout process before implementing an abandoned cart campaign. But boy, did it pay off! We’re currently reporting a 20% conversion rate on the first message in the campaign, with no incentive to impact our margins. The message sees a 57% open rate and 34% click rate. As an added bonus, we have uncovered several bugs in the new checkout thanks to customer feedback in response to that message.
A cart abandonment campaign is a must for any eCommerce retailer. If you want to maximize your ad spend and raise the conversion rates from all ad channels, you want to have a good “closer” email that goes out day and night without you having to think about it.
In this session, led by Mark McKnight & Jeff Bartlett from Rock/Creek, you will learn how to set a strategy to re-target your abandoners and bring them back to close the sale.