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Boost ROI with Relevancy – Real Lifecycle Marketing Tactics that Drive Revenue


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Daily Deal companies may be leaving money on the table if they are not utilising a lifecycle messaging strategy. As the leading marketing platform for e-commerce, Bronto helps many Daily Deal clients maximise sales through automated lifecycle marketing messages that drive subscribers to buy. Kestrel Lemen will present tangible tips that will help boost ROI through welcome messages, birthday/anniversary messages, re-engagement messages and more.

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Boost ROI with Relevancy – Real Lifecycle Marketing Tactics that Drive Revenue

  1. 1. Boost ROI with RelevancyReal Lifecycle Marketing Tacticsthat Drive Revenue
  2. 2. Bronto Software Email Retail/Com 1,000+ Marketing merce Clients Platform Focus Offices in Software- U.S. (NC) as-a-Service and London
  3. 3. Automated Lifecycle Marketing You Need to Get Timely, Targeted and Relevant NOW
  4. 4. Today’s Presentation $ $ $
  5. 5. Lifecycle EssentialsNurturing New Subscribers
  6. 6. Welcome messages
  7. 7. Introduce Inspire Be HelpfulIncentivize /Reward
  8. 8. Birthday
  9. 9. PersonalizationIncentivize or Remind
  10. 10. Post Purchase Coupon Post Purchase Purchase Message
  11. 11. Sense of urgency Ideas for thenext purchase
  12. 12. Re-Engagement Messages
  13. 13. Lapsed or Non-Purchaser SeriesTriggered after noresponse
  14. 14. Re-engagment
  15. 15. Targetedmessage toInactives
  16. 16. GO up and beyond
  17. 17. Shopping Basket Abandonment
  18. 18. Reminder withNO incentive
  19. 19. Recognize, Reward, Inspire……via a Loyalty Program
  20. 20. Higher Frequency,Upsells/Cross Sells
  21. 21. SummaryEssential lifecycle messagesReengageGo up and Beyond
  22. 22. Kestrel