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Campaigns + New Reports: A Match Made in Marketing Heaven - Matt Davis, Bronto Software

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Bronto Summit 2017

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Campaigns + New Reports: A Match Made in Marketing Heaven - Matt Davis, Bronto Software

  1. 1. Copyright © 2017 Matt Davis, Senior Product Manager Campaigns + New Reports: A Match Made in Marketing Heaven #brontosummit
  2. 2. Copyright © 2017 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. SAFE HARBOR STATEMENT
  3. 3. Copyright © 2017 • Reporting Update • Leveraging New Reports • Introducing Campaigns • Q & A AGENDA
  4. 4. Copyright © 2017 Thank you, Beta Customers! • Largest Beta in Bronto history • 44 Bronto customers • Resolved reported issues • Insightful feedback shaping the future of Bronto Reports NEW REPORTS (BETA)
  5. 5. Copyright © 2017 • Opportunity to use cutting-edge features before general availability • Not a Beta • Solid reliability, limited feature set • Iterative – expect frequent enhancements and new functionality WHAT IS BRONTO LABS?
  6. 6. Copyright © 2017 • #1 Mobile vs Desktop Open Reporting • #2 Show Revenue on Heat Map • #8 Segment Reports • #27 List Reports MOST-REQUESTED FEATURES: NOW AVAILABLE!
  7. 7. Copyright © 2017
  8. 8. Copyright © 2017 • Delivery, Message, A/B Split Group, Segment, List Reports • Totally new, responsive UI • Simple Date Range filters • New report tab structure • Integrated performance over time • Intuitive, customizable charts CORE REPORTS
  9. 9. Copyright © 2017 • 40+ metric variants • Supported in all core reports • Desktop • Phone • Tablet • “Other” DEVICE-LEVEL METRICS
  10. 10. Copyright © 2017 • Redesigned + rebuilt with intuitive performance visualization • Powerful link-level RFM metrics BEST-IN-CLASS HEAT MAPS • Total Clicks • Unique Clicks (by link) • Click Rate (by link) • Revenue • Conversions • Conversion Rate • Orders • % of Orders
  11. 11. Copyright © 2017 • Dedicated reports for all deliveries sent to a specific list or segment • All standard reporting features + metrics supported, with improved accuracy • Device-level metrics for segments and lists • Requires message sends to segment/list (delivery aggregate) SEGMENT + LIST REPORTS
  12. 12. Copyright © 2017 • Site-level currency (via Commerce Settings) displayed by default in all New Reports • Currency filtered at the report level in USD, GBP, EUR, Canadian Dollars, Australian Dollars • Other currencies supported per site if site has received Orders in additional currencies MULTI-CURRENCY FILTERING
  13. 13. Copyright © 2017 DEMO
  14. 14. Copyright © 2017 • New Reports display for deliveries, messages, and split groups created AFTER site enablement • Segments and Lists will contain report links, but report data will only populate from enablement date onward • Legacy + New Reports operate in parallel • New Report Labs toggle is non-destructive AVAILABILITY + LOGISTICS
  15. 15. Copyright © 2017 • Simple campaign organization, tracking and management for email marketers of all sizes. • A campaign is a defined series of messages that aligns with a commerce marketer’s email strategy. INTRODUCING BRONTO CAMPAIGNS
  16. 16. Copyright © 2017 • Campaigns can be created in seconds • Create a campaign once and it’s available during message creation, viewing, and scheduling for quick association • Simple viewing and management via main Bronto navigation CREATION + PLANNING
  17. 17. Copyright © 2017 • Core performance metrics automatically rolled up for all campaigns • Delivery + Message level metrics visible within Campaign • Net new metrics dynamically shift into new campaign for future deliveries when default campaign is changed CAMPAIGN METRICS + MONITORING
  18. 18. Copyright © 2017 • Filter contacts based on behavior within a specific campaign • Was Sent, Opened, Clicked, Converted From CAMPAIGNS + WORKFLOWS
  19. 19. Copyright © 2017 • Campaign can be set at workflow level: all sent deliveries included • Can also be set at Send Node level: all deliveries from specific node included • Multiple Campaigns across multiple Send Nodes supported CAMPAIGNS + WORKFLOWS
  20. 20. Copyright © 2017 • Segment on contacts within a campaign based on email behavior: • Was Sent • Opened • Bounced • Clicked • Converted CAMPAIGNS + SEGMENTS
  21. 21. Copyright © 2017 DEMO
  22. 22. Copyright © 2017 1. Emphasize pre-send planning. Don’t rush mail out the door. 2. Align Bronto campaigns with your specific, real-world campaigns. 3. Create current, near-term campaigns as a first step. 4. Determine your campaign association when creating a message and assign it during this step. 5. Create new messages for new Campaigns, rather than re-using the same ones with minor tweaks. CAMPAIGNS: BEST PRACTICES
  23. 23. Copyright © 2017 1. Simple, straightforward campaign management 2. Campaign-level metrics supported on Reporting Platform 3. Powerful campaign automation via Workflows integration 4. Campaign-level behavioral segmentation 5. Enables longer-term campaign content and reporting beyond email KEY BENEFITS
  24. 24. Copyright © 2017 • Available now in Bronto Labs! • New Reports required • Campaign association required for all net new sends (at delivery scheduling) • API v4 sending not supported AVAILABILITY + LOGISTICS
  25. 25. Copyright © 2017 • The foundation is in place to take us into our future vision. • New Reports and Campaigns are Labs features – there’s much more to come! • Tremendous value available TODAY at no extra cost. • Send us your feedback. We’re always listening! KEY TAKEAWAYS
  26. 26. Copyright © 2017 Q & A
  27. 27. Copyright © 2017 Thank You Matt Davis matt.davis@bronto.com

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