Closing the sale may be the hero for your bottom line but post-purchase email marketing is the strong sidekick who helps ensure long-term customer loyalty and repeat purchasing. Whether you have an established post-purchase email strategy or you are just getting started, this presentation will show you how to maximize this underutilized phase of the customer lifecycle and speak to the multi-device multi-tasking consumer.
In this presentation, you will learn how to:
Identify opportunities to automate messages through the post-purchase lifecycle
Leverage easily accessible data points to enrich the customer experience and drive repeat sales
Avoid common content and promotional pitfalls in transactional and post-purchase messaging