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Avoiding Analysis Paralysis in a Multi-Channel World
Senior Director, Marketing
Franklin Covey Organizational Products, LLC
Where does information come from, where does it secretly hide, and how do you present it to all levels of the organization so that you and your colleagues can make good decisions?
Avoid “analysis paralysis” as we explore how to integrate your email efforts with your other marketing channels and discover one’s effect on the other.
Explore ideas about:
Asking for information through multiple marketing and sales channels.
Finding data in various organizational systems.
Using data to make great decisions that will help you meet your goals.
Gathering, analyzing and presenting data helps your creative team better market your products and services. It allows your product managers to make better decisions about which products or services to offer to your customers. Your data analysis will help the CFO know how much revenue to expect from the email channel for any given time frame and will aid the decision-making of managers of other marketing channels as well.
With good data and an approach to analysis that is a combination of tried-and-true methods and an obsessive curiosity to find hidden gems, you can avoid “analysis paralysis” and determine what matters most for your organization. You can create actionable and achievable goals, and reach them with appropriate strategies, well-tested creative assets and smart utilization of the Bronto Marketing Platform.