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Task: Advertising-
Target Audience Profile
Why is target audience important?
Can I create a target audience profile?
What ...
Planning your target audience
Target
Audience
The target
audience is
girls .
The age
this is
aimed at
is age
18-30
Target audience Profile
• You need to create a made-up person who
typically reflects your chosen target audience and
would...
Planning your product
Product
Brand Name
Target
Audience
Slogan
USP
Emotion
•Love
•Edge
•Confused
Last chance
to live
The
...
What do I need to cover?
Image
Name /Sex /Age
Where do they live?
Financial status?/
Type of Job/
Level of Education
Hobbi...
Conclusion
• End of today’s lesson
• Plan your profile
• What image will you use?
• What gender will you choose?
• What im...
FINISHLINE
•Save your Target Audience Profile
in your Media folder entitled
‘Advertising Unit- Mrs Nicolaou’
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Unit 18 b task 5

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Unit 18 b task 5

  1. 1. Task: Advertising- Target Audience Profile Why is target audience important? Can I create a target audience profile? What information do I need to include?
  2. 2. Planning your target audience Target Audience The target audience is girls . The age this is aimed at is age 18-30
  3. 3. Target audience Profile • You need to create a made-up person who typically reflects your chosen target audience and would wear your product. • You need to include: name, age, sex, where they live, financial status, type of job, level of education, interests and hobbies. The more detailed, the better! • You have to choose an image from Google to suit your description and would reflect your ‘typical’ target audience.
  4. 4. Planning your product Product Brand Name Target Audience Slogan USP Emotion •Love •Edge •Confused Last chance to live The target audienc e is 18- 30 girls The brand is going to be jimmy choo or diesel . One last chance Shape – love heart Girls -18-30
  5. 5. What do I need to cover? Image Name /Sex /Age Where do they live? Financial status?/ Type of Job/ Level of Education Hobbies/interests
  6. 6. Conclusion • End of today’s lesson • Plan your profile • What image will you use? • What gender will you choose? • What important information do you include? • What desires might the target audience have about themselves or their lives?
  7. 7. FINISHLINE •Save your Target Audience Profile in your Media folder entitled ‘Advertising Unit- Mrs Nicolaou’

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