Measuring Conversation

Measuring Conversations Where is the value? Alan Patrick (@freecloud)

Agenda ,[object Object],[object Object],[object Object],[object Object]

Converting Conversations into Opportunities Its just another Channel...

Converting Conversations into Opportunities ,[object Object],[object Object],[object Object],[object Object]

Quantity v Quality - Where is the value? Revenue Cost Reduction Capex Efficiency Value $$ 1 1 1 1

Revenue Market Making Sales Volumes ARPU Increasing Value

Operating Costs Churn Labour Costs Attributed Costs Company Specific

Capex Utilisation Efficiency Capex Savings Speed of Return

Pareto ,[object Object],[object Object],[object Object],[object Object]

Meme Machine ,[object Object],[object Object],[object Object],[object Object]

Social Capitalists ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring the Metadata ,[object Object],[object Object],[object Object],[object Object],[object Object]

Algorithms v People Algorithms People People Integrated Systems People Algorithms Variety & Change volume

The Software ,[object Object],[object Object],[object Object],[object Object],Medium (Blogs, Twitter, Search Engines, Databases) Speed (Real time, most popular, discrete event Sources (eg Feeds, Platforms) Subject (eg a meme across platforms) Trends (eg Buzz, Traffic) Comparisons (eg positional shifts vs competitors) Statistics (First level analysis) Data Sifting (2 nd Level – Pattern Finding) Analyse Track Aggregate Search Identify

The Wetware ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MeasurementCamp measurementcamp.wikidot.com Resources and Wiki Case Studies Meetings

There’s more on the Blog blog: www.broadstuff.com

Measuring Conversation

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