Video Analysis


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Video Analysis

  1. 1. Video Analysis<br />By Brittany Matlock<br />
  2. 2. Coldplay – Strawberry Swing<br />Close-ups: This video features no close-ups of the band members as it focuses purely on the stop motion illustrations and Chris Martin’s movements. Lyrics & Visuals: The lyric ‘such a perfect day’ is depicted by the end shot of hundreds of coloured butterflies and Chris Martin with the rescued princess in a beautiful image, as the end to his ‘perfect day’ where, as the superhero, he rescues the princess and defeats the evil squirrel who had captured her. <br />
  3. 3. The lyric ‘feet won’t touch the ground’ is shown when Chris Martin uses an umbrella as a makeshift parachute when his cape is destroyed. <br />
  4. 4. The ‘Ahhh’ of the song part is portrayed by the evil squirrel roaring.<br />Intertextuality: to superhero movies , such as The Incredibles, where the colourful hero saves the day and defeats the villain. <br />
  5. 5. Music & visuals: when in peril outside of the squirrel’s castle, stronger chords are played to signal pending danger.<br />Style & Iconography: Coldplay’s recent performances of songs from their latest album, ‘Viva La Vida’, feature the band in uniforms, so the outfit worn by Chris Martin follows the tradition of wearing costume. <br />
  6. 6. Friendly Fires – Kiss Of Life<br />Close-ups: Featured mostly at beginning, focuses on Ed McFarlane’s lip-syncing. <br />
  7. 7. Style: The three band members wear black and/or white clothing, so as not to distract from the vibrancy of the setting or the extras’ clothing.<br />
  8. 8. Lyrics & Visuals: The lyric ‘The sea, the stars, the waves, the tide’ is depicted in the video by the scene (a beach in Ibiza). The lyric ‘Rub that line out of the sky’ is depicted by the singer pointing to the sky.<br />
  9. 9. Music & Visuals: A prominent Samba beat is featured throughout the song, and is portrayed by the extras in background playing instruments associated with Samba music such as the Surdo, the Pandeiro and the Tan-tan. <br />
  10. 10. The vibrant setting, bright colouring, colourful masks and singer’s dancing illustrates their joyous music.<br />
  11. 11. CSS – Let’s Make Love And Listen To Death From Above<br />Music & visuals: A paper cartoon ghost on a stick represents the haunting, whistling sound at the beginning of the song. <br />
  12. 12. Genre interpreted by style: alternative, colourful styling that is unique to each band member. <br />
  13. 13. Close-ups: Many close-ups are used of the singer, Lovefoxxx, to show lip-syncing and to exaggerate her image and persona. <br />
  14. 14. Lyrics & Visuals: The lyric ‘Kiss kiss kiss, will make this earth quake’ is depicted several times in the video by the extras pretending to be thrown around by an earthquake before reuniting and embracing. <br />