Sound NetworkFriday, March 11, 2011
Problem?                         No More                          MusicFriday, March 11, 2011
YouTube Sound                            NetworkFriday, March 11, 2011
YouTube Sound                         Network Launch Party:                             April 15, 2011Friday, March 11, 2011
Tickets:$150, $300                         Capacity:                          20,000                          peopleFriday...
Hosts from each                         YouTube Sound Network Live Stream from             Show will be   the red carpet  ...
Then comes the live show...Friday, March 11, 2011
Lady GagaFriday, March 11, 2011
Taylor SwiftFriday, March 11, 2011
Justin          BieberFriday, March 11, 2011
EminemFriday, March 11, 2011
Nicki MinajFriday, March 11, 2011
Ranked 3rd                4th most                most                  visited site              searched                ...
External FactorsFriday, March 11, 2011
Friday, March 11, 2011
TrendsFriday, March 11, 2011
petiti on...                         ComFriday, March 11, 2011
Friday, March 11, 2011
Friday, March 11, 2011
Friday, March 11, 2011
Target Market   18-25         13-24 year olds        spend 16.7 hours           a week online         Only spend 13.6     ...
To have at least     To have at least    50,000 thumbs         1/2 registered      or likes on        YouTube users       ...
Friday, March 11, 2011
Advertising                                       ObjectivesFriday, March 11, 2011
Featured articles in.....Friday, March 11, 2011
Featured and Interviewed on...Friday, March 11, 2011
1,000,000 subscribersFriday, March 11, 2011
Friday, March 11, 2011                                     	  	                                                     	  	  ...
Friday, March 11, 2011
Friday, March 11, 2011
Budget                                          Marketing for               YouTube net                                   ...
TV                Print                                 Internet          Outdoor                                         ...
30 second    commercial=     $3,000,000                         66.6%Friday, March 11, 2011
Internet:           16.6%Amount used: $750,000Friday, March 11, 2011
$0.88 per click,                  People between the ages   $100 per day                      of 14-25 make up 40%        ...
Friday, March 11, 2011
Channel ads begin in                March            Ads for the live           stream will begin                in AprilF...
$1.00 per click       3 months                                           $350,000Friday, March 11, 2011
Print:                         Amount used:         15.8%            $710,490Friday, March 11, 2011
Full page      ad3 months:$548,310Friday, March 11, 2011
3 months:                         26.95% of                         readers are                          between          ...
Outdoor:                                 .9%                         Amount used: $40,000Friday, March 11, 2011
2 billboards in West                              Hollywood:                         $20,000 for two monthsFriday, March 1...
Public                         RelationsFriday, March 11, 2011
Focus                         GroupFriday, March 11, 2011
Street TeamersFriday, March 11, 2011
Blog posts       on...Friday, March 11, 2011
ContestsFriday, March 11, 2011
Coming April 2011                         YouTube Sound Network                          featuring Lady GagaFriday, March ...
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Integrated marketing campaign

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This is an integrated marketing campaign that I did for my Entertainment Business Marketing and Strategic Planning class.

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Integrated marketing campaign

  1. 1. Sound NetworkFriday, March 11, 2011
  2. 2. Problem? No More MusicFriday, March 11, 2011
  3. 3. YouTube Sound NetworkFriday, March 11, 2011
  4. 4. YouTube Sound Network Launch Party: April 15, 2011Friday, March 11, 2011
  5. 5. Tickets:$150, $300 Capacity: 20,000 peopleFriday, March 11, 2011
  6. 6. Hosts from each YouTube Sound Network Live Stream from Show will be the red carpet correspondentsFriday, March 11, 2011
  7. 7. Then comes the live show...Friday, March 11, 2011
  8. 8. Lady GagaFriday, March 11, 2011
  9. 9. Taylor SwiftFriday, March 11, 2011
  10. 10. Justin BieberFriday, March 11, 2011
  11. 11. EminemFriday, March 11, 2011
  12. 12. Nicki MinajFriday, March 11, 2011
  13. 13. Ranked 3rd 4th most most visited site searched of 2010 term 200 million views a day on mobile app Averages about (as of January 2 billion views a day on 12,2011) videosFriday, March 11, 2011
  14. 14. External FactorsFriday, March 11, 2011
  15. 15. Friday, March 11, 2011
  16. 16. TrendsFriday, March 11, 2011
  17. 17. petiti on... ComFriday, March 11, 2011
  18. 18. Friday, March 11, 2011
  19. 19. Friday, March 11, 2011
  20. 20. Friday, March 11, 2011
  21. 21. Target Market 18-25 13-24 year olds spend 16.7 hours a week online Only spend 13.6 hours a week watching televisionFriday, March 11, 2011
  22. 22. To have at least To have at least 50,000 thumbs 1/2 registered or likes on YouTube users YouTube viewing the launchFriday, March 11, 2011
  23. 23. Friday, March 11, 2011
  24. 24. Advertising ObjectivesFriday, March 11, 2011
  25. 25. Featured articles in.....Friday, March 11, 2011
  26. 26. Featured and Interviewed on...Friday, March 11, 2011
  27. 27. 1,000,000 subscribersFriday, March 11, 2011
  28. 28. Friday, March 11, 2011 February 2011
  29. 29. Friday, March 11, 2011
  30. 30. Friday, March 11, 2011
  31. 31. Budget Marketing for YouTube net YouTube Sound revenue: Net work: $945,000,000 $11,812,500 Amount used: $4,500,490Friday, March 11, 2011
  32. 32. TV Print Internet Outdoor 0.9% 16.7% 15.8% 66.7%Friday, March 11, 2011
  33. 33. 30 second commercial= $3,000,000 66.6%Friday, March 11, 2011
  34. 34. Internet: 16.6%Amount used: $750,000Friday, March 11, 2011
  35. 35. $0.88 per click, People between the ages $100 per day of 14-25 make up 40% of Facebook users 3 months $400,000 Fan Page= freeFriday, March 11, 2011
  36. 36. Friday, March 11, 2011
  37. 37. Channel ads begin in March Ads for the live stream will begin in AprilFriday, March 11, 2011
  38. 38. $1.00 per click 3 months $350,000Friday, March 11, 2011
  39. 39. Print: Amount used: 15.8% $710,490Friday, March 11, 2011
  40. 40. Full page ad3 months:$548,310Friday, March 11, 2011
  41. 41. 3 months: 26.95% of readers are between 18-24Friday, March 11, 2011
  42. 42. Outdoor: .9% Amount used: $40,000Friday, March 11, 2011
  43. 43. 2 billboards in West Hollywood: $20,000 for two monthsFriday, March 11, 2011
  44. 44. Public RelationsFriday, March 11, 2011
  45. 45. Focus GroupFriday, March 11, 2011
  46. 46. Street TeamersFriday, March 11, 2011
  47. 47. Blog posts on...Friday, March 11, 2011
  48. 48. ContestsFriday, March 11, 2011
  49. 49. Coming April 2011 YouTube Sound Network featuring Lady GagaFriday, March 11, 2011

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