There is no one definition to public

relations.
 Public relations can blur the lines
between journalism, marketing, and...
In the field of communications

you never know what could happen.
In PR one should expect anything.
 Bad press could hap...
Research can be compared to

listening to what society has to say.
 Achieving credibility, define
audiences, formulating...
Each job has their own ethics or code of

conduct.
 Public relations professionals have to
make many ethical decisions. ...
Pitch letters can be attached to a

media kit.
 It is important to keep messages
brief, because someone may not read
pas...
The elements of a program include

situation, objectives, audience, strategy, t
actics, calendar/timetable, budget, and
e...
Media kits are creative ways

launch a new product or introduce
different events.
 In my public relations class we
had t...
Public relations crises have been

prominent in society. Exxon
Valdez, Tylenol, and most recently
Domino’s.
During a cri...
Press releases are mandatory for a

public relations professional to
know how to write.
 AP style is widely used when
wr...
Social media helps

get the word out to
the public and it is
the fastest way to
inform society.
 In my public
relations ...
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Top Ten

  1. 1. There is no one definition to public  relations.  Public relations can blur the lines between journalism, marketing, and advertisement.  My personal definition is that public relations firms and teams are used to make a company or client look good to society.  For a look into public relations my class watched Wag the Dog. Although, it’s not the best view of PR it gives a person a good sense of what PR is.
  2. 2. In the field of communications  you never know what could happen. In PR one should expect anything.  Bad press could happen at anytime during the day and a PR person should be prepared to handle the press.  It does NOT look good if it takes a company too long to respond to a crisis for example, Domino’s. They waited 48 hours before responding to their crisis. I do give them credit for handling the situation with care.
  3. 3. Research can be compared to  listening to what society has to say.  Achieving credibility, define audiences, formulating a strategy, test messages, help management keep in touch, prevent crises, monitor competition, sway public opinion, generate publicity, and measure success are reasons for research given from our class textbook Research is important to because it can determine if your pitch is going to sink or swim
  4. 4. Each job has their own ethics or code of  conduct.  Public relations professionals have to make many ethical decisions. Personal views and values, public interest, and the interest of the client are some decisions that have to be made.  Honesty, loyalty, and fairness are some core values that the PRSA (Public Relations Society of America) adhere to. They are also the values that I view as the most important. All there values go hand in hand. If one is honest to their client and the public they create relationships with both. When professional relationships are created so is loyalty. Within loyalty there is fairness because a person owes their client and society their right to their own opinion.
  5. 5. Pitch letters can be attached to a  media kit.  It is important to keep messages brief, because someone may not read past the first paragraph.  Don’t send a mass e-mail to different companies. Use the To and Blind Copy line.  It is important to establish e-mail relationships with different companies and tailor the pitch to the company's characteristics.
  6. 6. The elements of a program include  situation, objectives, audience, strategy, t actics, calendar/timetable, budget, and evaluation.  Having a plan for a program or event will make the event more successful and public relations more valuable to organizations.
  7. 7. Media kits are creative ways  launch a new product or introduce different events.  In my public relations class we had two guest speakers from Three in Atlanta. They showed us a media kit about a carpet company no longer using glue. The idea was creating a kit to get people off of glue as an inhalant.
  8. 8. Public relations crises have been  prominent in society. Exxon Valdez, Tylenol, and most recently Domino’s. During a crisis it is important to put the public first, be honest, have a single spokesperson, monitor news coverage, and take responsibility for solving the problem.  Every organization deals with crises in different ways.
  9. 9. Press releases are mandatory for a  public relations professional to know how to write.  AP style is widely used when writing a press release.  Write in the inverted pyramid style, because many editors read the first paragraph in a press release.  Do not forget the embargo or write for immediate release.  Never split a paragraph in between pages.
  10. 10. Social media helps  get the word out to the public and it is the fastest way to inform society.  In my public relations class we used twitter and word press. Both are good sites to network and become current on information around the world.  recently a dance group was stuck on an elevator and Twitter helped them get rescued.

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