There is no one definition to public
Public relations can blur the lines
between journalism, marketing, and
My personal definition is that public
relations firms and teams are used to
make a company or client look good to
For a look into public relations my
class watched Wag the Dog.
Although, it’s not the best view of PR
it gives a person a good sense of what
In the field of communications
you never know what could happen.
In PR one should expect anything.
Bad press could happen at
anytime during the day and a PR
person should be prepared to handle
It does NOT look good if it takes
a company too long to respond to a
crisis for example, Domino’s. They
waited 48 hours before responding
to their crisis. I do give them credit
for handling the situation with care.
Research can be compared to
listening to what society has to say.
Achieving credibility, define
audiences, formulating a
strategy, test messages, help
management keep in touch, prevent
crises, monitor competition, sway
public opinion, generate
publicity, and measure success are
reasons for research given from our
Research is important to because it
can determine if your pitch is going
to sink or swim
Each job has their own ethics or code of
Public relations professionals have to
make many ethical decisions. Personal views
and values, public interest, and the interest
of the client are some decisions that have to
Honesty, loyalty, and fairness are some
core values that the PRSA (Public Relations
Society of America) adhere to. They are also
the values that I view as the most important.
All there values go hand in hand.
If one is honest to their client and the
public they create relationships with both.
When professional relationships are created
so is loyalty. Within loyalty there is fairness
because a person owes their client and
society their right to their own opinion.
Pitch letters can be attached to a
It is important to keep messages
brief, because someone may not read
past the first paragraph.
Don’t send a mass e-mail to
different companies. Use the To and
Blind Copy line.
It is important to establish e-mail
relationships with different
companies and tailor the pitch to the
The elements of a program include
situation, objectives, audience, strategy, t
actics, calendar/timetable, budget, and
Having a plan for a program or event
will make the event more successful and
public relations more valuable to
Media kits are creative ways
launch a new product or introduce
In my public relations class we
had two guest speakers from Three
in Atlanta. They showed us a media
kit about a carpet company no
longer using glue. The idea was
creating a kit to get people off of
glue as an inhalant.
Public relations crises have been
prominent in society. Exxon
Valdez, Tylenol, and most recently
During a crisis it is important to
put the public first, be honest, have
a single spokesperson, monitor news
coverage, and take responsibility for
solving the problem.
Every organization deals with
crises in different ways.
Press releases are mandatory for a
public relations professional to
know how to write.
AP style is widely used when
writing a press release.
Write in the inverted pyramid
style, because many editors read the
first paragraph in a press release.
Do not forget the embargo or
write for immediate release.
Never split a paragraph in
Social media helps
get the word out to
the public and it is
the fastest way to
In my public
relations class we
used twitter and
word press. Both are
good sites to
network and become
recently a dance
group was stuck on
an elevator and
Twitter helped them