Meet McKinney


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Meet McKinney

  1. 1. Meet mckinney<br />Nick Bridgers<br />Brittany McKinney<br />Brent Schneider<br />
  2. 2. Company History<br />Charles “Chick” McKinney founded McKinney & Silver in 1969 in Raleigh, known today as McKinney<br />His first campaign was the introduction of MasterCard in the mid-Atlantic <br />Said "I don't mind being off the wall as long as we're not off the mark”<br />One of the first three agencies to pioneer Connection Planning<br />Logo<br />The red square became a symbol of “reinvention.”  The center means “making extraordinary things happen for our clients & their customers & our people.”  Therefore, the logo means “making extraordinary things happen through reinvention.”<br />
  3. 3. Company Today<br />Headquartered in Durham, NC<br />Privately held company<br />Currently 160 employees<br />Every shareholder is active in the business<br />Does as much charitable work as possible <br />Company believes that “no matter how good things are, there has to be a better way”<br />Operates using 5 values<br />Listen<br />Provoke<br />Love<br />Simplify<br />Believe<br />
  4. 4. Key Executives<br />Chairman of the Board and CEO: Brad Brinegar<br />President: Jeff Jones<br />CFO: Tim Jones<br />COO: Joni Madison<br />CCO: Jonathan Crude <br />
  5. 5. Common Job Titles at McKinney<br />Media Planner<br />Art Director<br />Copywriter <br />Production Coordinator<br />Account Executive <br />
  6. 6. Services <br />Conversation and connection planning<br />Brand Identity Systems and Logo Designing<br />Retail and Media Conversation <br />Television, Print, and Radio Advertising<br />
  7. 7. Well Known Clients<br /> Nike<br /> Audi<br /> Gold’s Gym<br /> Longhorn<br /> Polaris <br /> Sony<br /> Virgin Mobil<br /> Nationwide<br /> Sherwin Williams <br /> Coldwell Banker <br /> Travelocity <br />
  8. 8. Best Known For<br />Travelocity Roaming Gnome<br />Can buy the “Floating Gnome” <br />,17/item,164/<br />“Ask Sherwin-Williams”<br />Nationwide Vanishing Deductible <br />,296/client,49/<br />Above the Influence Ads<br />
  9. 9. Strengths<br />Works to build the best relationship with their clients by reinventing and participating in conversation <br />Constantly looking for new and better ways of doing things, for the company and their clients <br />Leader in strategic and creative integration <br />
  10. 10. Awards<br />Has won 20 EFFIEs (AMA’s recognition for success) <br />Ranks 6 out of over 139 winning agencies in the EFFIE Awards <br />One of the top ten most EFFIE winning agencies for the past 8 years <br />Audi Attention<br />Commercial about an Audi A3 that disappeared and looking for information regarding whereabouts <br />,13/item,82/<br />Won a variety of awards for this work<br />2006 EFFIE Award <br />AAAA Award for Account Planning in 2006<br />Best Interactive Work of the Last 20 Years in 2006 by Creativity<br />AdWeek Best Interactive Campaign in 2005<br />Wall Street Journal Best TV Spots in 2005 <br />Many others <br />Commercial done for Audi in 2004<br />,22/item,83/<br />Campaign was the winner of International Advertising Award in 2004<br />Best Spot of the month in ADWEEK in April 2004<br />Marketing Sherpa- Viral Hall of Fame 2008 Inductee<br />Snowglobe Boy e-card <br />,8/item,144/<br />Has also won multiple MIXX, Cannes, and Webby’s awards <br />
  11. 11. Differentiation <br />McKinney invests twice the industry average into strategic and analytic resources<br />Always striving to improve because they feel like they can ALWAYS do better <br />Operates using 5 values<br />Listen<br />Provoke<br />Love<br />Simplify<br />Believe<br />Design their facilities to represent their creativity <br />,324/filter,121/<br />Do charitable and Pro Bono work <br />Above the Influence <br />
  12. 12. Ad Examples<br />Travelocity Gnome<br />,264/client,19,22,29/<br />Commercial done for Audi in 2004<br />,22/item,83/<br />Campaign was the winner of International Advertising Award in 2004<br />Best Spot of the month in ADWEEK in April 2004<br />Nike Store Window<br />,17/item,221/<br />
  13. 13. Recent Work in 2010 <br />Sherwin Williams new Color Chips Campaign<br />,315/client,43/<br />Coldwell Banker<br />,313/<br />Myoplex<br />
  14. 14. Recent News<br />8/26/10: Andrew Delbridge, Chief Strategy Officer, was named chairman of the 4S’s Strategy Committee which is responsible for programming the Inaugural Jay Chiat Strategy Festival in October <br />8/23/2010: Interactive Advertising Bureau announced McKinney is a finalist for the 6th Annual MIXX Awards<br />8/23/2010: Graphis Design Annual 2011<br />Features the best international  photography, illustration and graphic design of the year<br />McKinney was awarded Gold for a campaign with Big Boss Brewery. <br />7/6/2010: Jonathan Crude (CCO) will judge 2010 MIXX Awards <br />6/14/2010: Travelocity Romaing Gnome was named one of the top 10 online mascots<br />Mashable Recognizes Travelocity Gnome as #5 out of 10 which was started by McKinney in 2004<br />6/7/2010: Walker Teele is promoted to VP, Group Account Director <br />
  15. 15. Blog<br /><br />
  16. 16. Works Cited<br /><br /><br /><br /><br /><br /><br />