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Steve Jobs Case Study

For my Organizational Mind project.

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Steve Jobs Case Study

  1. 1. Steve Jobs Apple By: Nicole Borrell, Joe Royall, Tyler Batts, Broadwater, and Brittany Barney
  2. 2. “Steve Jobs co-founded Apple Computers with Steve Wozniak. Under Job’s guidance, the company pioneered a series of revolutionary technologies, including iPhone and iPad.”
  3. 3. Born: February 24th, 1955  San Francisco, California Adopted by Clara and Paul Jobs Reed College  Portland, Oregon
  4. 4. In 1976, at age 21, Steve Jobs paired with college friend, Steve Wozniak, and developed the first personal computer in Jobs' garage. By 1980, Apple became a publicly traded company with a market value of $1.2 billion on its first day of trading.
  5. 5. 1. 2. 3. 4. 5. Leader/follower Influencing Organizational Objectives Change People
  6. 6. “Innovation distinguishes between a leader and a follower.” - Steve Jobs Attitude for being in charge. Paid close attention to detail Very charismatic. Determined, driven and successful. Innovative ideas that brought in a lot of revenue.
  7. 7. “Jobs is ranked #1 for his leadership and power in influencing 5 industries.” 1. 2. 3. 4. 5. Computers Hollywood Music Wireless phones Retailing
  8. 8. In 1986, Jobs purchased and became CEO of an animation company that we now know as Disney Pixar. In 2006, Jobs sold Pixar to  Toy Story Disney for $7.4 billion  A Bug’s Life  Monsters Inc. (Monica, 2006).  The Incredibles  Cars  Finding Nemo
  9. 9.  Wanted to create a product that met the demand for the current market.  Products were constantly sent back to the lab, new ideas were killed, or new features were required if they didn’t meet standards.  Organizational Level of analysis is also the primary focus of this case.
  10. 10.  Apple stays with its simplistic style.  The company might make subtle tweaks to its products, but it remains user friendly.  New hardware and technological advances accommodates the rapid changes we experience in every day life.
  11. 11. Steve wanted to create a great product and hoped his customers would love it to. Wasn’t friendly, but wanted Apple to succeed. Even though he wasn’t the most pleasant person to work with, but former Apple employees respected him for his continuous advancements and high standards.
  12. 12. Jobs was fired by the board of directors in 1985 because he was described as being very controlling and unmanageable.  After 12 years, Jobs returned as CEO of Apple because the company was close to bankruptcy.
  13. 13. Intelligence His influence Innovative ideas Dominating attitude Entrepreneurship: product before customers
  14. 14. Interpersonal  Figurehead  Leader  Informational  Spokesperson  Decisional  Able to communicate ideas effectively. Always maintained singular instincts in making decisions on Apple products. - Entrepreneurship - Disturbance-handler: Returned to Apple to rescue from bankruptcy.
  15. 15.  In 2009, Jobs took a 6 month leave for a liver transplant.  In 2011, Jobs took another leave for unknown reasons, but came back later that year to introduce the iPad 2.  August 24th, 2011, Steve Jobs resigns as CEO. Establishes Tim Cook as the new CEO.
  16. 16. Trait- how he acts in apple’s environment  High energy level, appearance, aggressiveness, self reliance, persuasiveness, dominance.  Behavior  - Task oriented, highly critical of Apple products and employees.  Contingency  He handled the situation of running the organization very well because of how he has acted.  Integrative  Even though Jobs was harsh, he is described, by many previous employees, as charismatic. He also inspired loyalty, enthusiasm, and high levels of performance in the company.
  17. 17. Death •Palo Alto, California October 5th, 2011 Pancreatic cancer
  18. 18. 1. Lussier, R. & Achua, C. (2013). Leadership : theory, application & skill development. Mason, OH: SouthWestern Cengage Learning. 2. Steve Jobs. (2013). The Biography Channel website. Retrieved, Sep 10, 2013, from http://www.biograph 3. Monica, P. R. (2006, January 25). Disney buys pixar. CNNMoney. Retrieved September 15, 2013, from news/companies/disney_pixar_deal/ All images were derived from Google image search