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Grub Presentation


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Grub Presentation

  1. 1. Grub With Us: Website and SEO <ul><li>Where you are now </li></ul><ul><ul><li>Sparse content on each web page </li></ul></ul><ul><ul><li>Very few web pages </li></ul></ul><ul><ul><li>Web traffic from Search Engine = 11.1% </li></ul></ul><ul><ul><li>Static Search Engine Keywords </li></ul></ul><ul><li>Where you could improve </li></ul><ul><ul><li>Greater authority (in-bound links) </li></ul></ul><ul><ul><li>Greater relevancy (revised and polished content) </li></ul></ul><ul><ul><li>Greater traffic (if you build it, they will come) </li></ul></ul>
  2. 2. Grub With Us: Website and SEO <ul><li>How you could improve </li></ul><ul><ul><li>Find more places to put web content </li></ul></ul><ul><ul><ul><li>Create content field for each “Grub page”, see as example </li></ul></ul></ul><ul><ul><ul><li>Create comment box for each “Grub page” </li></ul></ul></ul><ul><ul><li>Use tools such as Google Insights and Google sktools to develop dynamic keyword “aquarium” (include terms in web content) </li></ul></ul><ul><ul><li>Include “alt tags” on images </li></ul></ul><ul><ul><li>Create new pages with rich Google-friendly content </li></ul></ul><ul><ul><li>Refine SEO on current text heavy pages </li></ul></ul><ul><ul><ul><li>FAQs, Meal Etiquette, About Us, etc. </li></ul></ul></ul>
  3. 3. Grubwithus & Social Media Where are we? <ul><li>Facebook </li></ul><ul><ul><li>420 “Likes” </li></ul></ul><ul><ul><li>Posts consists of links to new “grubs” and blog posts </li></ul></ul><ul><ul><li>Some engagement through wall posts and “Likes” to comments </li></ul></ul><ul><ul><li>Links to website and twitter pages </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>5 different Twitter accounts </li></ul></ul><ul><ul><li>More maintenance and several a day on @Grubwithus account </li></ul></ul><ul><ul><li>Conversations blur between Grubwitus business and personal comments </li></ul></ul>
  4. 4. Grubwithus & Social Media: The Problem? <ul><li>Too many social media accounts to handle </li></ul><ul><li>Facebook has more of a one-way form of communication </li></ul><ul><li>Limitations on Facebook account, since it was registered as a website not a business </li></ul>
  5. 5. Grubwithus & Social Media: Suggestions <ul><li>Increase the amount of people with influence who “Like” or “Follow” Grubwithus </li></ul><ul><li>Maintain an organizing dashboard of all Grubwithus social media accounts </li></ul><ul><li>Keep Grubwithus accounts strictly business, not so much personal </li></ul><ul><li>Maximum of 48hrs before answering to a Facebook, 24hrs for a Tweet or Direct Message </li></ul><ul><li>Ask people who have “grubbed” to take pictures and share them on Grubwithus’ Facebook page </li></ul>
  6. 6. Goal: to increase the search engine percentage to 40% Grubwithus Listening Station:
  7. 7. <ul><li>Goal: To decrease website bounce rates by adding more relevant content especially on the following pages: </li></ul><ul><li>The Chicago Dinner </li></ul><ul><li>The About Us </li></ul><ul><li>The How-To </li></ul><ul><li>We will be monitoring the success of the Grub With Us online presence by using Google Alerts, Net Vibes, Google Analytics, etc. </li></ul><ul><li>Suggestion: </li></ul><ul><li>Tracking all Grub With Us online mentions using Evernote on a weekly basis. </li></ul><ul><ul><li>Also tracking competition: Open Table & Meetup </li></ul></ul>Grubwithus Bounce Rates:
  8. 8. Blog Tactics <ul><li>Goals </li></ul><ul><li>Increase hits to blog website </li></ul><ul><li>Shift rank in google search </li></ul><ul><li>Increase web presence </li></ul><ul><li>Create high quality and long-lasting engagement of users and customers </li></ul>
  9. 9. Overview <ul><li>Analysis </li></ul><ul><li>Difficult to find </li></ul><ul><li>Lacks an interactive/Social element </li></ul><ul><li>Is not experience lead </li></ul><ul><li>Lengthy </li></ul><ul><li>Improvements </li></ul><ul><li>Add a narrative voice </li></ul><ul><li>Include rich media and video </li></ul><ul><li>Add user experience </li></ul><ul><li>Continue building a strong relationship with twitter audience (Women ages 25-34, no children, in graduate school) </li></ul><ul><li>More engagement with other high-traffic blogging sites </li></ul><ul><li>*Data taken from </li></ul>
  10. 10. <ul><li>Examples of good food blogging: </li></ul><ul><li> </li></ul><ul><li>-Engaging </li></ul><ul><li>-Rich media </li></ul>
  11. 11. Grubwithus: Public Relations <ul><li>Where you are now </li></ul><ul><ul><li>Lack of concise PR strategy </li></ul></ul><ul><ul><li>Sparse, but some successful pieces in related media </li></ul></ul><ul><ul><li>Lack of reader retention once reaching the website </li></ul></ul><ul><li>Where you could improve </li></ul><ul><ul><li>Stronger PR strategy that will reach all successful, positive, and relevant media </li></ul></ul><ul><ul><li>Growth in promotion through traditional media </li></ul></ul><ul><ul><li>Devolopement of target markets that Grubwithus seeks to pursue through this PR strategy </li></ul></ul>
  12. 12. Grubwithus: Public Relations <ul><li>How you could improve </li></ul><ul><ul><li>Develop target audiences that will allow us to designate: </li></ul></ul><ul><ul><ul><li>Appropriate media contacts and outlets </li></ul></ul></ul><ul><ul><ul><li>Coordination of ideas for possible events </li></ul></ul></ul><ul><ul><li>Use of tools like CisionPoint that will be used to generate media contacts in related industries (possibly): </li></ul></ul><ul><ul><ul><li>Food, dining </li></ul></ul></ul><ul><ul><ul><li>Travel, tourism </li></ul></ul></ul><ul><ul><ul><li>Social media, online creation </li></ul></ul></ul><ul><ul><li>Use tools like Pitchengine that will be a one-stop-shop for media contacts to review and use pitches. </li></ul></ul>