@Imchub disconnection

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We need to close a twitter account and are wanting to start up a new one so this is how you could get followers from one to the new account.

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@Imchub disconnection

  1. 1. @IMCHUBDISCONNECTIONCOUNTDOWN STARTS NOW
  2. 2. STEP BY STEP• General tweet will be sent out concerning the IMCSLC account • Tweet will tag the IMCSLC account• A direct message will be sent out to followers• Encourage current followers to unfollow IMC hub account when they follow the IMCSLC account to track the transition• Multiple tweets will be sent out daily concerning the transfer
  3. 3. STEP BY STEP CON’T• Once people start following the IMCSLC account, they will mention them in a tweet • Followers that transfer from the old account to the new account will be recognized as the first generation IMC followers• Delete IMC Hub account once all follwers have stopped following them and have switched over to IMCSLC account
  4. 4. FIVE ES• Engagement• Exchange• Emotions• Essence• Experience
  5. 5. TECHNOGRAPHIC
  6. 6. CASES & EXAMPLES• Case # 1 – Joe Fresh with Loblaw’s• New brand within the Loblaws brand• The creation of the Twitter handle for Joe Fresh, separate from Loblaws brand• For Joe Fresh to increase their followers, the brand advertising on Twitter
  7. 7. CASES & EXAMPLES CON’T• The Twitter handle acts as a customer service and advertising tool • Partnership with JC Penney • Loblaw brand and JC Penney encouraged consumers to follow Joe Fresh handle
  8. 8. INFLUENCES• Keep Regular reminders on the old twitter account• Get Faculty to remind their followers to make the switch

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