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BRITT HOLMES (817) 455-3843
britt819@gmail.com
Offering more than 13 years of
sales and sales management
experience in the advertising
and software industries.
Expertise includes Sales
Management, Strategic Sales
Planning, National Account
Management, Solution Selling,
Software as a Service (SaaS),
Client Relationship
Management, Client Retention
Strategies, Contract
Negotiations, and P&L
Management.
Expertise
§ Sales Management
§ Solution Selling
§ Software as a Service
(SaaS)
§ Digital Marketing
§ Sales Training and
Mentoring
§ New Business
Development
§ National Sales
§ Contract Negotiations
§ Account Management
§ Client Needs
Assessments
§ Consultative Selling
§ Executive-Level Sales
Presentations
§ Relationship Building
§ Pipeline Development
§ Client Retention
Strategies
§ Team Player
§ Situational Leadership
Sales Manager ! Senior Account Executive
Areas of Emphasis – Advertising and Software Sales
Sales Manager/Senior Account Executive with extensive experience managing and
leading a sales team responsible for servicing more than 4,600 domestic and global
accounts that generate more than $25 Million in annual revenue. Dedicated and driven
sales professional with outstanding communication skills and a demonstrated ability to
supervise, lead, and mentor top performing sales teams that increase revenue and
secure customer loyalty.
" Award-Winning Sales Performance Record: 2-Time Incentive Award Trip Winner
with Dex Media. #1 Ranked District Sales Manager in 2007.
" New Business Development Expertise: Expert skills performing all aspects of
new business development.
" Expert Communicator, Negotiator, and Closer: Demonstrated record of
leveraging expert consultative sales skills to achieve breakthrough results for
employers in diverse industries.
Experience
ACTIVE NETWORK — Dallas, TX April 2014 – December 2014
A leader in activity, participant management, and data solutions powering over 55,000
customers worldwide with SaaS technology that streamlines activity and event
administration.
Sales Manager – Faith Account Management Group
Drive strategic sales and account management strategies for Active Network’s cloud-
based (SaaS) church management software solutions that help church’s manage their
congregation. Manage, supervise, and mentor a team of 6 Inside Sales Account
Managers and 2 Sales Support personnel responsible for servicing a portfolio
of more than 4,600 domestic and global accounts that generate more than $25
Million in annual revenue.
§ Lead, facilitate, mentor, and coordinate business development activity for all
Account Managers and sales support team members.
§ Assess the market, establish sales goals and activity metrics, and inspire the
team to meet and exceed sales objectives.
§ Coordinate work and the sharing of information cross-functionally between sales,
implementation, product marketing, and product development teams to help
improve product roadmap initiatives leading to increased revenue opportunities.
Key Accomplishments
§ Successfully re-engineered the sales team to improve service to Top 1,000 client
base; increased operational efficiencies and go-to-market strategies.
§ Team successfully sold more than $620,000 in upsell revenue from July to
November 2014; exceeded YOY growth.
BRITTLYN HOLMES Résumé – Page 2 of 2
Career Progression, Continued
WEB.COM — Grapevine, TX September 2013 – April 2014
Publicly traded full-service online marketing agency providing Internet marketing solutions for small to medium-sized
businesses.
Outside Sales Representative
Performed full life cycle business development of Internet marketing solutions to small and medium-sized businesses
in a defined Dallas/Ft. Worth territory. Prospected, cold called, scheduled appointments, performed client needs
assessments, sold features and benefits of products and services, overcame objections, and closed sales.
§ Sold $4,500 #1 Ranked Sales Representative in the division and #4 in the company in December 2013.
DEX MEDIA — Irving, TX October 2001 – August 2013
Official publisher of the Verizon-branded yellow pages and online Superpages.com, Dex Media is a full-service media
company offering integrated marketing solutions that deliver measurable results for SMBs, national brands, and clients.
National Account Executive (July 2008 – August 2013)
Planned and executed strategic, cross-platform media solutions to advertising agencies that represented Fortune 500
clients nationwide. Built strong relationships and sold directly to C-level Executives, Marketing Managers, and Account
Directors. Managed a personal portfolio of more than 500 corporate and franchise clients that generated more
than $11 Million in sales revenue.
§ Identified and researched target markets, established advertising strategies and budgets, and recommended
product placement to achieve client market exposure and anticipated ROI.
§ Prepared and presented integrated marketing proposals, negotiated agreements, managed new and existing
accounts, resolved problems, and ensured client satisfaction and a superior renewal ratio.
§ Traveled domestically to make sales presentations and meet with clients up to 30%.
Key Accomplishments
§ Sold more than $880,000 in digital advertising, exceeding sales goal.
§ Secured multi-year agreements with 10 key clients that represented more than $3.4 Million in annual revenue.
District Sales Manager – Inside/Outside Sales (December 2005 – July 2008)
Managed a team of 7 Inside Sales Representatives and 1 Outside Sales Representative responsible for marketing
print and Internet advertising products and solutions to local SMBs in 13 markets in South Texas. Maintained Full P&L
responsibility for a district sales territory that generated more than $1.5 Million in annual revenue.
§ Recruited, hired, trained, conducted performance evaluations and mentored team to improve productivity.
§ Ensured sales integrity, exceeded customer expectations, and surpassed individual and team revenue objectives.
Key Acccomplishments
§ 2-Time Incentive Trip Award Winner; grew revenue to $1.4 Million annually in 2008 (a more than 40% increase).
§ Only team in region to have every sales person on team quality for the incentive award trip in 2008.
§ Exceeded revenue goals in all 13 markets served between the years 2007-2008.
§ #1 Ranked District Sales Manager in 2007.
Outside Sales Rep (February 2002 – December 2005)
Inside Sales Representative (October 2001 – February 2002)
Education: DALLAS BAPTIST UNIVERSITY, Dallas, TX – Bachelor of Business Administration Degree in Marketing and
Management, May 2013

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Brittlyn Holmes Resume

  • 1. BRITT HOLMES (817) 455-3843 britt819@gmail.com Offering more than 13 years of sales and sales management experience in the advertising and software industries. Expertise includes Sales Management, Strategic Sales Planning, National Account Management, Solution Selling, Software as a Service (SaaS), Client Relationship Management, Client Retention Strategies, Contract Negotiations, and P&L Management. Expertise § Sales Management § Solution Selling § Software as a Service (SaaS) § Digital Marketing § Sales Training and Mentoring § New Business Development § National Sales § Contract Negotiations § Account Management § Client Needs Assessments § Consultative Selling § Executive-Level Sales Presentations § Relationship Building § Pipeline Development § Client Retention Strategies § Team Player § Situational Leadership Sales Manager ! Senior Account Executive Areas of Emphasis – Advertising and Software Sales Sales Manager/Senior Account Executive with extensive experience managing and leading a sales team responsible for servicing more than 4,600 domestic and global accounts that generate more than $25 Million in annual revenue. Dedicated and driven sales professional with outstanding communication skills and a demonstrated ability to supervise, lead, and mentor top performing sales teams that increase revenue and secure customer loyalty. " Award-Winning Sales Performance Record: 2-Time Incentive Award Trip Winner with Dex Media. #1 Ranked District Sales Manager in 2007. " New Business Development Expertise: Expert skills performing all aspects of new business development. " Expert Communicator, Negotiator, and Closer: Demonstrated record of leveraging expert consultative sales skills to achieve breakthrough results for employers in diverse industries. Experience ACTIVE NETWORK — Dallas, TX April 2014 – December 2014 A leader in activity, participant management, and data solutions powering over 55,000 customers worldwide with SaaS technology that streamlines activity and event administration. Sales Manager – Faith Account Management Group Drive strategic sales and account management strategies for Active Network’s cloud- based (SaaS) church management software solutions that help church’s manage their congregation. Manage, supervise, and mentor a team of 6 Inside Sales Account Managers and 2 Sales Support personnel responsible for servicing a portfolio of more than 4,600 domestic and global accounts that generate more than $25 Million in annual revenue. § Lead, facilitate, mentor, and coordinate business development activity for all Account Managers and sales support team members. § Assess the market, establish sales goals and activity metrics, and inspire the team to meet and exceed sales objectives. § Coordinate work and the sharing of information cross-functionally between sales, implementation, product marketing, and product development teams to help improve product roadmap initiatives leading to increased revenue opportunities. Key Accomplishments § Successfully re-engineered the sales team to improve service to Top 1,000 client base; increased operational efficiencies and go-to-market strategies. § Team successfully sold more than $620,000 in upsell revenue from July to November 2014; exceeded YOY growth.
  • 2. BRITTLYN HOLMES Résumé – Page 2 of 2 Career Progression, Continued WEB.COM — Grapevine, TX September 2013 – April 2014 Publicly traded full-service online marketing agency providing Internet marketing solutions for small to medium-sized businesses. Outside Sales Representative Performed full life cycle business development of Internet marketing solutions to small and medium-sized businesses in a defined Dallas/Ft. Worth territory. Prospected, cold called, scheduled appointments, performed client needs assessments, sold features and benefits of products and services, overcame objections, and closed sales. § Sold $4,500 #1 Ranked Sales Representative in the division and #4 in the company in December 2013. DEX MEDIA — Irving, TX October 2001 – August 2013 Official publisher of the Verizon-branded yellow pages and online Superpages.com, Dex Media is a full-service media company offering integrated marketing solutions that deliver measurable results for SMBs, national brands, and clients. National Account Executive (July 2008 – August 2013) Planned and executed strategic, cross-platform media solutions to advertising agencies that represented Fortune 500 clients nationwide. Built strong relationships and sold directly to C-level Executives, Marketing Managers, and Account Directors. Managed a personal portfolio of more than 500 corporate and franchise clients that generated more than $11 Million in sales revenue. § Identified and researched target markets, established advertising strategies and budgets, and recommended product placement to achieve client market exposure and anticipated ROI. § Prepared and presented integrated marketing proposals, negotiated agreements, managed new and existing accounts, resolved problems, and ensured client satisfaction and a superior renewal ratio. § Traveled domestically to make sales presentations and meet with clients up to 30%. Key Accomplishments § Sold more than $880,000 in digital advertising, exceeding sales goal. § Secured multi-year agreements with 10 key clients that represented more than $3.4 Million in annual revenue. District Sales Manager – Inside/Outside Sales (December 2005 – July 2008) Managed a team of 7 Inside Sales Representatives and 1 Outside Sales Representative responsible for marketing print and Internet advertising products and solutions to local SMBs in 13 markets in South Texas. Maintained Full P&L responsibility for a district sales territory that generated more than $1.5 Million in annual revenue. § Recruited, hired, trained, conducted performance evaluations and mentored team to improve productivity. § Ensured sales integrity, exceeded customer expectations, and surpassed individual and team revenue objectives. Key Acccomplishments § 2-Time Incentive Trip Award Winner; grew revenue to $1.4 Million annually in 2008 (a more than 40% increase). § Only team in region to have every sales person on team quality for the incentive award trip in 2008. § Exceeded revenue goals in all 13 markets served between the years 2007-2008. § #1 Ranked District Sales Manager in 2007. Outside Sales Rep (February 2002 – December 2005) Inside Sales Representative (October 2001 – February 2002) Education: DALLAS BAPTIST UNIVERSITY, Dallas, TX – Bachelor of Business Administration Degree in Marketing and Management, May 2013