The last few months have been the most fraught of my career, dealing with budget cuts, campaign pauses and a media that seemingly only wants to talk about one thing – coronavirus. My role at Propellernet is to secure our clients links through digital PR, and myself and the team have had to adapt pretty quickly but our change in tact has led to us build over 400 links. My talk will go into how great digital PR campaigns don’t need to cost the world and how you can maximise the amount of links you secure with each story.
Louise Parker - Digital PR Director, Properllnet
Louise has worked in Digital PR for 5 years, securing coverage and links for brands like Premier Inn, Kuoni, carwow and PureGym. She specialises in creating link building strategies that both excite journalists and connect with a brand's audience. She also makes incredibly niche TikTok videos about digital PR (@louise_digitalpr).
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