Choosing a CRM is unfortunately not a simple task. The most fundamental issue is the balance of features/capabilities with ease of use which will determine success or failure for the implementation. In this presentation we will discuss the most important aspects to consider when choosing a new Sales/Marketing management system for your company. Key topics that will be covered include: The ongoing migration of CRM systems to the cloud and the most popular choices available. How some products are popular simply because they have been in the market longer, but no longer reflect state of the art in usability, UI and UX. How some products have developed a strong position catering to large enterprises but are not the best solution for a small business. Recommendations on which features and capabilities to explore and evaluate depending on your company’s needs and requirements. Selecting the right marketing, sales, and operations tools that best fit the way your company does business is not a decision that should be taken lightly. This fascinating presentation will name names and enable you to make the right decision the first time.