Innovation, Product Management and Marketing Presentation Portfolio                                            Jose A. Bri...
using a firms product-service proposition to a level that is best suited to get his/her job(s) or tasks done. In thischapt...
Quantifying and Forecasting Uncertainty in Innovation ProjectManagementProduct innovation has been described as the way ou...
Probabilistic Decision Analysis for Elastomeric ComponentManufacturing and DesignThis presentation describes an overview o...
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Innovation, Product Management and Marketing Presentation Portfolio - Jose A. Briones, Ph.D.

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Innovation, Product Management and Marketing Presentation Portfolio - Jose A. Briones, Ph.D.

  1. 1. Innovation, Product Management and Marketing Presentation Portfolio Jose A. Briones, Ph.D.Innovation: The Intersection of Invention and ValueOne of the biggest problems that a product manager encounters when starting an innovation program or project is toreach consensus on the definition of innovation. This is more than a semantics issue. Without agreement on exactlywhat the goal is - the team is unlikely to achieve it. In this introduction to the “Beyond Stage-Gate” series wediscuss:  A new definition of innovation that applies not just to products but to services, business models or business processes  How to relate innovation and value  Why being new is not enough for something to be called innovative  What is necessary to define the innovation as incremental, radical or disruptive  How different types of innovations must be managed differently within the development process.http://www.slideshare.net/Brioneja/innovation-the-intersection-of-invention-and-value-jose-a-briones-phd-0812-fBeyond Stage Gate: A New Framework for Disruptive InnovationManagementProduct innovation has been described as the way out of today’s difficult business environment. However, the rate ofsuccess of development projects, in particular white space or disruptive innovation projects remains too low.We believe that a reason for the low success rate is the erroneous application of methods designed for incrementalinnovation like Stage Gate to projects with high levels of uncertainty. In this presentation we will discuss the differenttypes of development projects based on degree of uncertainty, and the creation of different project tracks. Projectsare managed using different tool sets based on the best fit between information available and decision makingneeds.http://www.slideshare.net/Brioneja/brioneja-beyond-stagegate-a-new-approach-for-innovationValue In Use Analysis And Strategy For Product IntroductionQuantification of value is critical to a successful product introduction. This presentation shows successful examples ofcompanies selling products based on value and a basic overview of the tools to measure it. In addition, a new tool,the Value Box is introduced to capture the value/price space and develop pricing strategy.http://www.slideshare.net/Brioneja/value-in-use-analysis-and-strategy-for-product-introductions-jose-a-briones-product-camp-austin-tx-03272010aValue Co-Creation, The New Approach To Successful ProductInnovationInnovation exists at the intersection of invention and value and the best approach to create value is a new techniquecalled value Co-creation. Co-creation not only describes a trend of jointly creating products. It also describes amovement away from customers buying products and services as transactions, to those purchases being made aspart of an experience. Value is co-created with customers when a customer is able to personalize his/her experience
  2. 2. using a firms product-service proposition to a level that is best suited to get his/her job(s) or tasks done. In thischapter of the Beyond Stage Gate series we describe to how use Co-creation to increase the probability of successfulnew product and service introductions and how it fits in the entire innovation management ecosystem. We present acase study of how iPad Apps for Augmentative and Alternative Communication (AAC) have disrupted the market forAAC devices. A product positioning analysis of the AAC iOS app segment is shown.http://www.slideshare.net/Brioneja/value-cocreation-the-new-approach-to-successful-product-introductions-brioneja-080211aMy Boss Told Me To Get The Voice of the Customer, Now What?Voice of the Customer may be one of the most misunderstood concepts in the product management process.Unfortunately any survey or conversation with a customer these days is labeled as “Voice of the Customer” and justviewed as a “check box” item. In this Chapter of the “Beyond Stage Gate” series we discuss how there are differenttypes of Voice of the Customer surveys and how the misapplications of each type will pre-determine the results thatare obtained. We relate different Voice of the Customer approaches with project portfolio classifications for productdevelopment. Recommendations for how to apply them in different segments of the value chain are also provided.http://www.slideshare.net/Brioneja/brioneja-my-boss-told-me-to-get-the-voice-of-the-customer-now-whatThe Market for Open Innovation Platforms: Deciding If and Where toInvestOpen innovation became a key success factor for many companies today. But which is the right method for openinnovation? Which are the criteria to plan an open innovation project? Which intermediary or service provider hasspecific knowledge and expertise in, e.g., crowdsourcing, the lead user method, Netnography, idea contests,technology scouting, or broadcast search? This interactive debate will analyze different platforms that are meant toaccelerate innovation. You will leave with a better understanding of the options that are out there and whether itmakes sense for you to invest in a certain platform. In reaching their conclusion, innovation professionals must:  Weigh the pros and cons of turning to a technology provider to help solve your OI needs  Understand the landscape of open innovation intermediaries and platforms  Make the most of your investment in an OI platformhttp://www.slideshare.net/Brioneja/the-market-for-open-innovation-platforms-deciding-if-and-where-to-invest-jose-brionesWhat is the Benefit of an Open Innovation Process?Open Innovation is now a very fashionable term and many companies are rushing to implement an open innovationprocess without fully understanding its value nor how it fits within their existing product development process. In thisChapter of the “Beyond Stage Gate” series we will discuss the different definitions of Open Innovation, where does itfit in the development cycle, software tools available and a case study. We will show how Smarty Ears, a developer ofiPad apps for Speech Therapy and Communication, has used open innovation to greatly increase the number ofideas to market, as well as accelerate the product development cyclehttp://www.slideshare.net/Brioneja/what-is-the-benefit-of-an-open-innovation-process-dr-jose-a-briones-022012
  3. 3. Quantifying and Forecasting Uncertainty in Innovation ProjectManagementProduct innovation has been described as the way out of today’s difficult business environment. The rate of successof development projects, in particular disruptive innovation projects remains too low. We believe that a reason for thelow success rate is the erroneous application of financial analysis methods designed for incremental innovation likeNPV and DCF to projects with high levels of uncertaintyIn this presentation we will discuss the use of @RISK and Probabilistic Decision Analysis in the management ofinnovation projects with high levels of uncertainty. The launch of the iPad is used as a case study. A comparison ofthe iPad sales forecast using this method vs. actual sales is shown.http://www.slideshare.net/Brioneja/brioneja-probabilistic-decision-analysis-and-innovation-project-management-jose-briones-110210aThe Use of Discovery Driven Planning to Manage High UncertaintyProjectsDiscovery Driven Planning is a process for the management of innovation and development with high levels ofuncertainty, new product projects and game changers.http://www.slideshare.net/Brioneja/brioneja-discovery-driven-planning-05210Frugal Innovation: Low Tech, Simple Designs That Improve LivesAround the World80% of humanity lives on less than $10/day. If you are part of the worlds lowest socioeconomic level you may beliving on a house that can barely be called that. Its a collection of sticks, cardboard, plastic sheet. A dirt floor, nowater, electricity or sewage. Enter frugal innovation or frugal engineering: The process of reducing the complexity andcost of a good and its production. Usually this refers to removing nonessential features from a durable good in orderto sell it in developing countries. In this chapter of the "Beyond Stage Gate" series, we explore simple, low cost,effective and proven global design solutions that do not require exotic technology but that when combined candramatically improve the quality of life of people around the world. Recent examples of successful design that haveraised living standards in developing countries will be shown.http://www.slideshare.net/Brioneja/frugal-innovation-low-tech-simple-designs-that-improve-lives-around-the-worldSocial Media and Democracy In MexicoThis presentation describes the influence that the internet and social media tools had in the opening of politicalspaces in Mexico and the formation of a competitive democracyhttp://www.slideshare.net/Brioneja/brioneja-social-media-and-democracy-in-mexico-030210b
  4. 4. Probabilistic Decision Analysis for Elastomeric ComponentManufacturing and DesignThis presentation describes an overview of practical applications of Probabilistic Decision Analysis and Monte CarloModels. Examples are provided in the areas of sales forecasting, manufacturing production, and component designhttp://www.slideshare.net/Brioneja/brioneja-probabilistic-decision-analysis-for-elastomeric-components-sep-16-2010-jose-a-briones-5219638Probabilistic Forecast Analysis of a Manufacturing ProcessProfitability projections in a manufacturing environment are directly tied to how the sales forecast fits with thecapability of the operation. When a company has a large portfolio of products with very different operationalproduction rates, the manufacturing capacity of the plant will be significantly impacted by the product mix to beproduced. This in turn will have a radical effect on the output of the plant and the allocation of the fixed cost ofproduction. In this case we present an example where a company is trying to decide how best to balance the sales ofcertain families of products to maximize revenue, maintain a diverse product line and properly price each individualproduct based on the impact to the manufacturing schedule and fixed cost allocationhttp://www.slideshare.net/Brioneja/probabilistic-forecast-analysis-of-a-manufacturing-processWorking in the Cloud: An OverviewThis is an overview of Cloud Computing definitions, tools and productshttp://www.slideshare.net/Brioneja/working-in-the-cloud-an-overview

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