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South by Southwest
Interactive Conference
March 7, 2014

Jose A. Briones, Ph.D.
Twitter: @Brioneja
 80%

of humanity lives on less
than $10/day

www.Brioneja.com
Twitter: @Brioneja
A

dirt floor,
no water,
electricity or
sewage.

www.Brioneja.com
Twitter: @Brioneja


Background

In this chapter of
the Beyond Stage
Gate series we
explore
 Simple, low cost,

effective and proven
global...
 Frugal

Innovation:
The $300 House Challenge

www.Brioneja.com
Twitter: @Brioneja
#5: Stone Dome -- $300
Geopolymer Cast Stone Earthbag Dome


www.Brioneja.com
Twitter: @Brioneja
#4: Improved design of urban low cost
housing in Bangladesh – Bamboo / Corr
Iron

www.Brioneja.com
Twitter: @Brioneja
#3: The SuperAdobe Project:
H2O, Straw

www.Brioneja.com
Twitter: @Brioneja

Sand, Clay,
#2: Earthbag Community: Bags w Local
Mats

www.Brioneja.com
Twitter: @Brioneja
#1: Totally Tubular: Earthbag
Innovation
Hyperwattle is a
hybrid between
light clay and
straw bale

www.Brioneja.com
Twitt...
TECHO: Bringing Design Ideas into
Reality

www.Brioneja.com
Twitter: @Brioneja
Finished Homes (Mexico)

www.Brioneja.com
Twitter: @Brioneja
What is
Missing?

www.Brioneja.com
Twitter: @Brioneja
Frugal Innovation or Frugal
Engineering:






The process of reducing
the complexity and cost
of a good and its
produc...
The Onil Stove – Helps Int.
(Guatemala)

www.Brioneja.com
Twitter: @Brioneja
Principle of
Operation

www.Brioneja.com
Twitter: @Brioneja
Mitticool Clay Refrigerator
(India)

www.Brioneja.com
Twitter: @Brioneja
Operating Principle

www.Brioneja.com
Twitter: @Brioneja
“Easy Latrine”
(Cambodia)

www.Brioneja.com
Twitter: @Brioneja
Integration of Strategy, Service
Design, and Product Design

www.Brioneja.com
Twitter: @Brioneja
Water Purification: Clay + Silver (South
Africa)

www.Brioneja.com
Twitter: @Brioneja
Unmet Need

 Bring

together the best ideas from
www.Brioneja.com
Twitter: @Brioneja
The Market
 Developing

markets

nations are massive emerging

www.Brioneja.com
Twitter: @Brioneja
Channel to
Market



Partner with

 NGO’s
 Governments
 Micro-entrepreneurs
Next Steps
 Online

portal

 Hub for global

information
exchange
 Sponsorships
 Create

a pilot site
to showcase the
...
Next Steps
 Engage

local team
and off-site
teams
 Design package

 Funding
 logistics
 Manufacturing

 Installation...
Combined Global Solution

Mexico

Guatemala

India
Cambodia
South Africa
Simple Design Solutions to Improve
www.Brioneja.c...
Contact Information
Jose A. Briones, Ph.D.
Brioneja@SpyroTek.com
 www.Brioneja.com
 Twitter: @Brioneja


www.Brioneja.c...
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Frugal Innovation: Low Tech, Simple Designs That Improve Lives Around the World

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80% of humanity lives on less than $10/day. If you are part of the world's lowest socioeconomic level you may be living on a house that can barely be called that. It's a collection of sticks, cardboard, plastic sheet. A dirt floor, no water, electricity or sewage. Enter frugal innovation or frugal engineering: The process of reducing the complexity and cost of a good and its production. Usually this refers to removing nonessential features from a durable good in order to sell it in developing countries. In this chapter of the "Beyond Stage Gate" series, we explore simple, low cost, effective and proven global design solutions that do not require exotic technology but that when combined can dramatically improve the quality of life of people around the world. Recent examples of successful design that have raised living standards in developing countries will be shown.

Published in: Business

Frugal Innovation: Low Tech, Simple Designs That Improve Lives Around the World

  1. 1. South by Southwest Interactive Conference March 7, 2014 Jose A. Briones, Ph.D. Twitter: @Brioneja
  2. 2.  80% of humanity lives on less than $10/day www.Brioneja.com Twitter: @Brioneja
  3. 3. A dirt floor, no water, electricity or sewage. www.Brioneja.com Twitter: @Brioneja
  4. 4.  Background In this chapter of the Beyond Stage Gate series we explore  Simple, low cost, effective and proven global design solutions: #Jugaad  Do not require exotic technology  When combined can dramatically improve the quality of life of people around the www.Brioneja.com Twitter: @Brioneja
  5. 5.  Frugal Innovation: The $300 House Challenge www.Brioneja.com Twitter: @Brioneja
  6. 6. #5: Stone Dome -- $300 Geopolymer Cast Stone Earthbag Dome  www.Brioneja.com Twitter: @Brioneja
  7. 7. #4: Improved design of urban low cost housing in Bangladesh – Bamboo / Corr Iron www.Brioneja.com Twitter: @Brioneja
  8. 8. #3: The SuperAdobe Project: H2O, Straw www.Brioneja.com Twitter: @Brioneja Sand, Clay,
  9. 9. #2: Earthbag Community: Bags w Local Mats www.Brioneja.com Twitter: @Brioneja
  10. 10. #1: Totally Tubular: Earthbag Innovation Hyperwattle is a hybrid between light clay and straw bale www.Brioneja.com Twitter: @Brioneja
  11. 11. TECHO: Bringing Design Ideas into Reality www.Brioneja.com Twitter: @Brioneja
  12. 12. Finished Homes (Mexico) www.Brioneja.com Twitter: @Brioneja
  13. 13. What is Missing? www.Brioneja.com Twitter: @Brioneja
  14. 14. Frugal Innovation or Frugal Engineering:    The process of reducing the complexity and cost of a good and its production. Usually this refers to removing nonessential features from a durable good in order to sell it in developing countries Also referred to as Jugaad www.Brioneja.com Twitter: @Brioneja
  15. 15. The Onil Stove – Helps Int. (Guatemala) www.Brioneja.com Twitter: @Brioneja
  16. 16. Principle of Operation www.Brioneja.com Twitter: @Brioneja
  17. 17. Mitticool Clay Refrigerator (India) www.Brioneja.com Twitter: @Brioneja
  18. 18. Operating Principle www.Brioneja.com Twitter: @Brioneja
  19. 19. “Easy Latrine” (Cambodia) www.Brioneja.com Twitter: @Brioneja
  20. 20. Integration of Strategy, Service Design, and Product Design www.Brioneja.com Twitter: @Brioneja
  21. 21. Water Purification: Clay + Silver (South Africa) www.Brioneja.com Twitter: @Brioneja
  22. 22. Unmet Need  Bring together the best ideas from www.Brioneja.com Twitter: @Brioneja
  23. 23. The Market  Developing markets nations are massive emerging www.Brioneja.com Twitter: @Brioneja
  24. 24. Channel to Market  Partner with  NGO’s  Governments  Micro-entrepreneurs
  25. 25. Next Steps  Online portal  Hub for global information exchange  Sponsorships  Create a pilot site to showcase the concept www.Brioneja.com Twitter: @Brioneja
  26. 26. Next Steps  Engage local team and off-site teams  Design package  Funding  logistics  Manufacturing  Installation www.Brioneja.com Twitter: @Brioneja
  27. 27. Combined Global Solution Mexico Guatemala India Cambodia South Africa Simple Design Solutions to Improve www.Brioneja.com Lives Around the World Twitter: @Brioneja
  28. 28. Contact Information Jose A. Briones, Ph.D. Brioneja@SpyroTek.com  www.Brioneja.com  Twitter: @Brioneja  www.Brioneja.com Twitter: @Brioneja www.Brioneja.com

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