Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Moving 5 Domains To 1 an SEO Case Study


Published on

Dr. Peter J. Meyers wrote an excellent piece on that deals with changing multiple domains, basically 5 into 1 for this case study. The article is very detailed and is definitely something you want to bookmark in case there ever comes a time when you need to do this.

Published in: Internet
  • Be the first to comment

Moving 5 Domains To 1 an SEO Case Study

  1. 1. too’ . giil% 10 Changing YUUT W3USll3’S Uflmfllll Name ‘ Wllnflm |0Slll0 VOUI GOOUIB lflll| (lll0S _ Be sure to follow ALL IS steps, so you don't . . end up like nuls. com (formerly nutsonlinecoml ml [] HZ "iii ‘ill’? / r “wwa w&I&h oolIperv_; elloeeIl0O lol50ordlnadeg” JeIt‘BrmIlllul. cEOefmh. eelI 31991 Heoisieryour T , V 3 communicaietne T oomain name i reoranoino to tire team 3393.3, ",3 mmajn mm, 3; you, Communicate the domain name change to key domain mama, ‘ personnel earty especlaly IT and Marketing. Set a date tor the olticial ohmge (minimum six weeks) V 31993 create a sitemao Aullll Ironic 92> S1804 I0 ll0Ul WBDSIIB ano Ulll i8flllBCI man Know your numbeis! A Organic traffic trom Google List all your existing pages (images. video etc. ), and 3 internal and external links for 404 errors. Create a URL 301 redirects map tor C. Keyword ranking in Google eadt site URL. D. hdexed pages in Google V ems 31805 381W -. ’ . -': ,_ A-Z7‘ ‘Q r 313 5 iestoiimovino 1.» l 0 lion oi your content Mouediecultentltomonecetepryandaot reiirectltchedr weeks before step 5. Remember to add so words at l , ";': '"': £"mT, ;e°‘; ”“m’£'c: ;9°°°m”m’”'d mu‘ 'i': £‘; L°'m: ',: “Cllllllllfl §00ll" [1308 Create rooming soon" page for the domain 2-4 °“9‘""‘°"‘ Momoorloraolenors mrloothetlrstt-Zweelts 3190 7 More all llliui content to the HEW WBDSIIE Al3il0llS Ill GUOOIB W Sm” 8 W8Dlil8SIBil0l]| S In Google Webmaster Tools do the lollowing : L Add { Move the rest at the content and create 301 reliects tor the new site and verify it 8. change at address tool C. every page on the vreoslte. Keep the same URL structure. Fetch as Googpe hot 0. Generate a mi siternap and a Monitor tor 404 errors. Leave the old domain Ilve. Sll’E Is htrnl mm. Be sure to keep the old site verified. I-NE N W88 2'3 "0038 '0' Nl N093 10 00 lfldflfll V 3139 UDUHIC 0 D externailinks Contact websites that link to you and have them update ’ l V Step 10 Check for crawl errors Elllll lll[lBX3Il0ll lSSU8S the Ilnk and the mchor text It necessary. Do a citation cued‘ W cm": “mm G°°9'° webmmar I°°'3 search in Gooole to see it you are mentioned and reach "1 chad‘ '"? '°d 9”” "'6 ‘M outtothewebsitetogetalinlrtothenewsite. " ‘" 93935‘ Step 13 check weosiio Uooate me tor outoatoo into email aooressiesl Doan on-site anllysistoseeitttlere isa mentionot . um um ~ . old lltLs and trend name. Search in general content, { gout: xeséfigfgfitg M aagazrigeéard outdated rss link. opt-il lonn tor nevrsletter. contact 58‘ up man mmardng mm m 0“ ma“ addmfi elnais. lo9oetc - 1 14 RHUUII VDUI Q 3 8” woo traffic 7 319 13 check outsioe me D weosite ior outoaieo imo "TB Wwfite Iddmss can be mad Small Compam you’ nu"-‘hers [fun '5 me tyamc me , M 3703“ gmahxa. bUS| flC§ an”. mtrknting l same? 00 you has as many Do material. imaoes. I090. favicm. Social Media accounts. malntah their ranking in Google? only conclude alter 34 500!” MWW15 W ‘M 500$? NWW05 3000001 weeks at checldng nulnbers V 313 15 Promote your new 0 well al1l1iBSS Spread the word! First and loremost oommunlmte timely to your clients and contacts. but this is also a great story to mate some PR. Soumee: rittps; -'. ‘sa‘. '.-, parida Cl'. Ifli'i. ‘IIIll_)"'lI*. 'lil’I‘i0l}‘<’lI>Zl tzvcixhon to charity: domain ramos not ‘-350 see ritml http: iirrio: .c:3m. 'blcg: 'au: trrevlng-an-sr3c~-f'iemly—~3omen-rnlgraoon-tr-3-infographu: htlps i'. "stlpi)'. irt _r)r; oi, ;o3 r_: crr'. 'W: tir'raSlersworisnvgr. -'83? i)l3°*rl : »gn rit1LT. "."m-m ywtutle I; »;irri. 'u:1t: ;:ti”*s-: wAl'xlrE6oi: E#t=1rrr<1.?3 om: »'. «‘go: qlc-wzomzsterrzcsitral clogspol as-'2UUu«'U4.'b3s3 DYECUCZCS when moving your site mril rirtp . "i‘mo2 ocml-zornisozx-'rcsJlrc~: tion mm . ~'r‘mvw weocorls n: cmv'tu: rw —torreoiro: t a sslecpoge php it-ttp . ~'. »‘s; er) xeirlte i; rr_i. '2I]1 '2."l“r 1 . "2E. "rr_4:rar1riirii; - i: -'1 -lhl, =-m_= .t; »-h: :w- if)-Cil.3l‘l; ]i: !-(llflfllfll[IS-{}l3Cf3f1J| i§‘. " nnpmrims. i:iirri. 'r; log«‘vlet: site migration §_). llU€ tips tor sens nttp. ."i‘sr3arcner-ginc4ar-3 : cm»‘, ~:u—dc-"i%[2‘7e8C%99t him} ‘.0 tr: outset-3 wcrry ahcu: —cner-gmfycurdcmalnrii195? PTBSBMBU [IV EUf0D8flli Ulllilfllll CBIIUB ADS . i.iii'. l l i’iiiIi'ii'. ‘ : i’i