BOF LATAM: NET

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BOF LATAM: NET

  1. 1. Local Ingredients for your Innovation Pie carmelo iaria head of innovation @NET Serviços carmelo.iaria@netservicos.com.br
  2. 2. Innovation is a bit like Apple Pie
  3. 3. Apple Pie Innovation
  4. 4. HOW DO YOU MAKE A GOOD PIE? bohemians nerds
  5. 5. Origins and ingredients 1880s - Hotel Tatin in Lamotte-Beuvron, France, ~160 km South of Paris 1381 english recipe•  good apples,•  good spices,•  figs, raisins and pearsIt is recorded, that sugar was available in London at "two shillings a pound" in 1319 AD. This equates to about US$100 per kilo at todays prices
  6. 6. GO LOCAL !!!
  7. 7. Why are local ingredients good?
  8. 8. What you mean by local ingredients for innovation? Circumstances that creates and shape specific needs in the local environment INGREDIENTS INNOVATIONü  Desire of good education for kidsü  Danish Taxes on cars INGREDIENTS INNOVATIONü  Popularity of scootersü  Emerging middleclass
  9. 9. Summarizing² “copy-cat” innovation trying to replicate success done elsewhere will only produce a poor version than the original idea and it will cost you more² Understand the local legal/social/economic constraints in your particular reality will allow you to identify true innovation with higher potential
  10. 10. THANK YOUcarmelo iariahead of innovation @NET Serviçoscarmelo.iaria@netservicos.com.br

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