Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Why You Should Blog & Tips on KICKASS Blogging


Published on

Blogging is a major source of online lead generation. Launching a business blog that covers important topics relating to the industry in which you’re selling and speaks to your customers' issues is perhaps the best way to establish and uphold your image as a thought leader.

Published in: Business, Technology, Design
  • Be the first to comment

  • Be the first to like this

Why You Should Blog & Tips on KICKASS Blogging

  1. 1. Why you should blog &Tips on KICKASS blogging
  2. 2. Frequency MattersLook to deliver 12 – 20 blogs a month as a teamOptimize Your PostsUse a list of keywords – blogging is great for SEOThe Keyword Blog PostTarget your top keyword and blog around this
  3. 3. Be a Problem SolverSpeak to your customer’s issues not aboutyour product featuresBuild Thought Leadershipin Your NicheShowcase your expertise & industry knowledge
  4. 4. Make Blog CTAs contextualMatch your blog content with a great offerCTAs in Blog postsPlace calls to action in the body of the post itself
  5. 5. Different Flavours ofContent for PostsMix it up over the course of the week:Hot Chilli – controversial/opinionMeat and 2 Veg – core blogsFun Friday Post – more light hearted, fun
  6. 6. K.I.C.K.A.S.S.Plan your monthly blog programKnow your readershipIndustry topics and trending issuesCampaign around key themesKeywords for SEOAllocate to the teamSpread the loadSet deadlines
  7. 7. Proof, optimise, go live,& PROMOTEHeard of Inbound Websites?Get your copy of the whitepaper here