Everything. Has. Changed.
Customers are beginning to
research thoroughly prior to
purchasing online. They
know more than ever before.
A basic search will inform
prospects of product features,
company information, pricing and
But how much does this actually
tell you about the service a
Software companies must address
the challenges of their prospects.
Websites must move shift from
product-reliant websites onto a
more ‘customer-focused’ model.
There are many
that a company
needs to answer
If the only conversion mechanism
is ‘Get Trial’ or ‘Sign Up’ then you
will significantly limit your
opportunity to attract users at
different stages of the purchase
Choose Your Words Carefully
Prospects need to hear about
workable solutions - not your
product features. Speak to your
customer’s pain-points with your
Enough about you.
For now, at least.
Showcase your technological
expertise and demonstrate
industry knowledge. This will
inspire trust in your prospects.
Discuss your Successes
Researching customers are looking for
evidence of proven success. This can be
anything from a case study to a testimonial
Use Demos Alongside Content
This marriage of content and demo will help
prospects see not only if your software
meets their specific needs, but what service
they would gain from choosing you over one
of your competitors.
This makes a real difference.
Discovering content that
addresses and solves their issues
will have a significant influence on
the buying decisions of the
Tailor your Content
Answering the questions they
have at each stage of the buying
cycle moves the prospect closer to
making an informed decision when
The trust you build with
these prospects will build a
relationship and in turn,
increase the likelihood of
Increase your online lead
generation with inbound
Improve Your Lead Generation.
Download the whitepaper here.