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Increase your Quality of Hire  with Employer Branding
Presenter         jen@bright.com           @JenAtBrighthttp://www.linkedin.com/in/jenpicard
Agenda• Why your Employer Brand matters• How to Build your Employer Brand• What you need to do to maintain it  – Employee ...
75%Of Americans would not take ajob with a company that had abad reputation
See where you stand• Survey your Employees• Survey your Candidates• Cross reference  Glassdoor, CareerBliss and other  onl...
84%Of companies believe a clearlydefined strategy is the key toachieving employer brandingobjectives
Reasons Employees Quit             Limited Career Opporutnities Lack of Respect/Support from Supervisor                   ...
Candidate ExperienceHad a worse opinion of the company after applying and receiving no response   Were less likely to buy ...
Where to Share
Thank You!• Questions?• Find us online:  – LinkedIn  – Twitter  – Google Plus• Start your free, 14 day trial:  bright.com/...
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Increase Your Quality of Hire with Employer Branding

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See more webinars at: http://www.bright.com/recruiter/webinars

75% of Americans wouldn't take a job at a company that had a bad reputation, even if they were unemployed. Top job seekers especially wouldn't consider interviewing for a position at a company with a negative employer brand.

With job seekers looking at 15 different resources before even deciding to apply to your job, you have to make sure that you employer brand is attracting the best candidates to your organization.

In this presentation (and accompanying webinar), we discuss:
-How to build your employer brand
-What you need to do to maintain it
-Where to share it

Published in: Business
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Increase Your Quality of Hire with Employer Branding

  1. 1. Increase your Quality of Hire with Employer Branding
  2. 2. Presenter jen@bright.com @JenAtBrighthttp://www.linkedin.com/in/jenpicard
  3. 3. Agenda• Why your Employer Brand matters• How to Build your Employer Brand• What you need to do to maintain it – Employee Experience – Candidate Experience• Where to share it – Career Site – Job Postings – Social Media – etc
  4. 4. 75%Of Americans would not take ajob with a company that had abad reputation
  5. 5. See where you stand• Survey your Employees• Survey your Candidates• Cross reference Glassdoor, CareerBliss and other online review sites
  6. 6. 84%Of companies believe a clearlydefined strategy is the key toachieving employer brandingobjectives
  7. 7. Reasons Employees Quit Limited Career Opporutnities Lack of Respect/Support from Supervisor Money Lack of interesting/challenging job duties Lack of leadership from supervisor Bad work hours Unavoidable reasons Bad employee relations by supervisor Favoritism by supervisor Lack of recognition for contributions 0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
  8. 8. Candidate ExperienceHad a worse opinion of the company after applying and receiving no response Were less likely to buy products froma company who didnt respond to job applicationHave experienced a recruiter who want enthusiastic about the company as an employer of choice Didnt believe the recruiter was knowledgeable Have a lower opinion of the employer after being contacted for an interview Didnt think the recruiter was professional 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
  9. 9. Where to Share
  10. 10. Thank You!• Questions?• Find us online: – LinkedIn – Twitter – Google Plus• Start your free, 14 day trial: bright.com/register/employer

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