Social Enterprise Mark Case Study


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Bright One was briefed to design a social media campaign that would establish a strong, strategic social media presence for the Social Enterprise Mark. Read this case study to find out more about the campaign and results.

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Social Enterprise Mark Case Study

  1. 1. Launch of the Social Enterprise Mark Online Campaign Presented by
  2. 2. <ul><li>Bright One was briefed to design a social media campaign that would establish a strong, strategic social media presence for the Social Enterprise Mark </li></ul><ul><li>The aim of the campaign was to establish a platform for social media that would be a foundation for future product promotion </li></ul><ul><li>However, there was not immediately a product available to hang creative ideas around, so any activity could not focus exclusively on the Mark itself. </li></ul>Background
  3. 3. <ul><li>The strategy was to build a group of online platforms that could be used to engage and activate the target audience through dialogue </li></ul><ul><li>The aim was to create engagement and a large body of web content that acted as a foundation for when the Social Enterprise Mark launched </li></ul><ul><li>In addition, a range of social media channels were geared-up for use once the Mark had launched </li></ul><ul><li>Through this, Bright One built strong, long term relationships by creating enjoyable experiences through big gestures (blog posts, features from Mark spokespeople, Voice 2010 coverage) and through small ones (well-written tweets, sharing interesting and relevant content) </li></ul>Strategy
  4. 4. Implementation <ul><li>Social Enterprise Mark blog featuring guest posts, coverage of the launch, case studies and updates from the Mark </li></ul><ul><li>Fully rebranded Twitter channel, with custom background and a growing community of engaged followers </li></ul><ul><li>Launched a Facebook page, customising in line with the Mark branding, with news, views, photos and video updates </li></ul>
  5. 5. Results <ul><li>30 pieces of online coverage of the Mark, including, Third Sector magazine and Social Enterprise magazine </li></ul><ul><li>1,405 Twitter followers, a 401% increase in followers since Bright One joined the campaign </li></ul><ul><li>349 Facebook fans, a 465% increase in fans since Bright One joined the campaign </li></ul><ul><li>18 blog posts published over a 9 week period </li></ul>
  6. 6. Highlight Coverage
  7. 7. Social Enterprise Mark Blog <ul><li>18 posts published in 9 weeks, averaging at 2 posts per week </li></ul><ul><li>Pre Launch: </li></ul><ul><li>Social Enterprise Mark Launches Soon </li></ul><ul><li>The Top 15 Social Entrepreneur and Enterprise Blogs </li></ul><ul><li>Countdown to Voice </li></ul><ul><li>The Social Enterprise Mark in Society Guardian </li></ul><ul><li>Social Enterprise Mark – the Buzz is building </li></ul><ul><li>Launch Date: </li></ul><ul><li>Watch the Launch of the Social Enterprise Mark Live </li></ul><ul><li>Welcome to Voice 10 </li></ul><ul><li>Social Enterprise Mark Launches </li></ul><ul><li>Voice 10 Day One Overview </li></ul><ul><li>Voice 10 Day 2 begins </li></ul><ul><li>The Close of Voice 10 </li></ul><ul><li>Post Launch: </li></ul><ul><li>Making Sense of the Social Enterprise Mark </li></ul><ul><li>Moving with the Mark </li></ul><ul><li>The Phone Co-op Awarded the Social Enterprise Mark </li></ul><ul><li>Cabinet Ministers meet the Mark </li></ul><ul><li>Clarifying Co-operatives and the Social Enterprise Mark </li></ul><ul><li>Guardian Supplement on Social Enterprise </li></ul><ul><li>First Wave of Social Enterprise Mark holders come in all shapes and sizes </li></ul>
  8. 8. Social Enterprise Mark on Twitter <ul><li>During Voice there were: </li></ul><ul><li>204 mentions of @SE_Mark, </li></ul><ul><li>34 retweets of @SE_Mark </li></ul><ul><li>Sample comments </li></ul><ul><li>Ketan: </li></ul><ul><li>“ @ SE_Mark  Congratulations on the launch of the  #semark at  #Voice10  today - great to be part of the ustream - Enjoy the evening !” </li></ul><ul><li>Thisisissi: </li></ul><ul><li>“ @ SE_Mark  watched the Launch online, well done guys it looked awesome. Loved the hoop dancing at the end :)” </li></ul>
  9. 9. Social Enterprise Mark on Facebook <ul><li>349 Fans on Facebook </li></ul><ul><li>More than quadrupled number of fans since launch </li></ul><ul><li>Interactions per post increasing </li></ul><ul><li>Combination of promotion of blog posts, mentions online and coverage of the launch </li></ul>
  10. 10. “ Bright One have showed patience and dependability. I think its a fantastic organisation and I've been thrilled with the work you've done.” - Anne Mountjoy, Social Enterprise Mark Company
  11. 11. Bright One | Contact Email [email_address] Web Facebook Twitter