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Bright One Case Study: Refugee Week 2009


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A Bright One case study for Refugee Week's Simple Acts campaign.

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Bright One Case Study: Refugee Week 2009

  1. 1. Bright One Case Study: Refugee Week Simple Acts
  2. 2. What do you think of when you hear the word REFUGEE?
  3. 3. Persecution?
  4. 4. Political controversy?
  5. 5. Or…
  6. 6. Music
  7. 7. Community
  8. 8. The answer
  9. 9. “ Refugee Week is a UK-wide programme of arts, cultural & educational events celebrating the contribution of refugees ”
  10. 10. 2009’s Simple Acts campaign is about “Inspiring individuals to use small, everyday actions to change perceptions of refugees.”
  11. 11. Bright One took up the challenge to spread this message online. Working in partnership with the Refugee Week team to create online buzz amongst bloggers & Twitter users
  12. 12. Coverage appeared on highly targeted and influential sites, blogs and newsletters of direct relevance to Refugee Week
  13. 13. 180 relevant bloggers sourced 78 blog posts - 35 secured directly by Bright One 664 Twitter followers for @simple_acts 7,020 Simple Acts recorded (so far…) 8,000 leaflets delivered to young people
  14. 14. <ul><ul><li>“ Bright One gives great opportunities for not-for-profit organisations to carry out efficient but effective communications. It’s a fantastic idea and one we are keen to see develop.” </li></ul></ul><ul><li>- Almir Koldzic, UK Coordinator, Refugee Week </li></ul>
  15. 15. “ you an opportunity to get engaged without actually becoming a volunteer” Online comms expert, Shel Holtz on Simple Acts on the Hobson & Holtz report