Setting the scene Why be a Happy Museum? <br />BridgetMcKenzie, Flow Associates<br />
2<br />BUT, land use changes: <br /><ul><li>Deforestation
Intense farming
Extraction & fossil fuels
In short, ecocide</li></ul> Root issue: Belief that wealth = wellbeing<br />LEADS TO growth of: <br /><ul><li>human popula...
Consumption & waste
unequal wealth
NOT happiness </li></li></ul><li>3<br />Leading to resource scarcity:<br /><ul><li>Oil
Water & food
Biodiversity </li></ul> Spiralling of growth for wealth...<br /><ul><li>Economic collapse
Social unrest
Conflict & war
NOT happiness
Wealth only for 1%</li></li></ul><li>4<br />GREENHOUSE EFFECT<br />LEADS TO<br /><ul><li>Sea level rise
Climate disruption</li></ul>DISASTERS<br /><ul><li>Coastal & fluvial floods & erosion
Severe storms
Drought
Forest fires & disease
Earthquakes
Pollution risks
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MA Happy Museum Bridget McKenzie

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  • Reason for being here: reference to myinvolvement in Happy Museum and development of the Museums for the Future toolkit to support its approach
  • I call this human activity ecocide
  • Climate change is the planetary boundary most significant because it impacts on and worsens all the other breaches of planetary boundaries.
  • There is no way that a
  • The Happy Museum project takes a gentle approach, focusing on opportunities, exploring alternative routes to happiness. However, I think it’s important to make a distinction between positivity and pussyfooting. Study of children in several schools (by environmental charities in UK) showed that where children had lots of input about wider world, combined with tips on what action they could take, they were much happier. Photois by Chris Jordan, albatross chicks are fed plastic by their loving parents, in the Atlantic Gyre.
  • There is increasing recognition that deep-rooted cultural values are where we need to focus transformative efforts. A group of environmental NGOs has formed a movement called Common Cause which seeks to transform values from self-enhancing (materialistic/hedonistic) towards ‘bigger than self’ – to become more communally-minded.
  • Not just your immediate locality and people who support the museum for its own sake, but these four outer dimensions.
  • MA Happy Museum Bridget McKenzie

    1. 1. Setting the scene Why be a Happy Museum? <br />BridgetMcKenzie, Flow Associates<br />
    2. 2. 2<br />BUT, land use changes: <br /><ul><li>Deforestation
    3. 3. Intense farming
    4. 4. Extraction & fossil fuels
    5. 5. In short, ecocide</li></ul> Root issue: Belief that wealth = wellbeing<br />LEADS TO growth of: <br /><ul><li>human population
    6. 6. Consumption & waste
    7. 7. unequal wealth
    8. 8. NOT happiness </li></li></ul><li>3<br />Leading to resource scarcity:<br /><ul><li>Oil
    9. 9. Water & food
    10. 10. Biodiversity </li></ul> Spiralling of growth for wealth...<br /><ul><li>Economic collapse
    11. 11. Social unrest
    12. 12. Conflict & war
    13. 13. NOT happiness
    14. 14. Wealth only for 1%</li></li></ul><li>4<br />GREENHOUSE EFFECT<br />LEADS TO<br /><ul><li>Sea level rise
    15. 15. Climate disruption</li></ul>DISASTERS<br /><ul><li>Coastal & fluvial floods & erosion
    16. 16. Severe storms
    17. 17. Drought
    18. 18. Forest fires & disease
    19. 19. Earthquakes
    20. 20. Pollution risks
    21. 21. Crop losses</li></ul>MORE GLOBAL WARMING<br />Feedback effects. Plus,more damage to ecosystems =<br /> Yet more feedback effects.<br />GLOBAL WARMING!<br />IMPACTS ON HUMANS<br /><ul><li>Economic collapse
    22. 22. Migrations
    23. 23. Famine & disease
    24. 24. Conflict </li></ul>IMPACTS ON BIODIVERSITY <br /><ul><li>Migrations
    25. 25. Habitat collapse
    26. 26. Risk of extinction to most vertebrates (includes humans) </li></ul>INCREASES RESOURCE SCARCITY<br />Wealth-not-wellbeing is root of global warming <br />
    27. 27. Quick note on planetary boundaries<br />Ozone layer (worse than thought)<br />Biodiversity (safe boundary breached)<br />Chemical dispersion (can’t quantify)<br />Climate change (breached & impacts on others)<br />Ocean acidification (40% acid)<br />Freshwater consumption (bad but solvable)<br />Land use change (on way to breached)<br />Nitrogen/phosphorous (pretty bad)<br />Atmospheric aerosol (can’t quantify)<br />
    28. 28. So, in the false belief that destroying nature ensures human wellbeing by providing jobs, goods, and jobs to make more goods, we destroy the conditions for our own wellbeing and for all other forms of life* <br />
    29. 29. *Except maybe ants...<br />Technical name: ‘Hairy crazy ant’<br />
    30. 30. This crisis means that no museum can sustain itself, financially or ethically, without the thriving and wellbeing of global biodiversity (including humanity) somewhere in its mission*.<br />*Ideally, somewhere BIG in its mission<br />
    31. 31. Wellbeing: The Eudaimoniamovement <br />Human flourishing<br />Prosperity without growth<br />Autonomy to act<br />Happiness not hedonism<br />Inspiring #occupywallstreet<br />
    32. 32. Museums for the Future toolkit<br /><ul><li>How the Museums for the Future toolkit can help you support this movement
    33. 33. You can find this toolkit on the Happy Museum website and on Renaissance South East pages
    34. 34. I’ll finish with three approaches of many from the toolkit</li></li></ul><li>Use Museums for the Future toolkit<br /><ul><li>Aim: For museums to be centres of sustainable communities
    35. 35. By Renaissance South East & Flow
    36. 36. The legacy of 8 pilot projects: museums in Kent, Surrey, Hants, E Sussex
    37. 37. Includes presentation, directories, evaluation & planning tools </li></li></ul><li>Toolkit: 8 thematic pathways to suit your museum<br />Materials and things <br />Wellbeing<br />Biodiversity stewardship<br />Green your museum with people <br />Place-making and adaptation<br />Energy and new technology<br />Transition to sustainable economy<br />Food, farming and horticulture<br />
    38. 38. 1. Show & tell the truth but give people space to feel sad and the tools to act <br />
    39. 39. 2. Engage cultural values or ‘deep frames’ <br />The ‘Common Cause’ values model<br />
    40. 40. People struggle to leap the gap from changing values to changing their actions<br />Museums for the Future<br />15<br />The Value-Action Gap<br />External influences: Crises, Teachers, Examples<br />CHANGED ACTIONS<br />CHANGED VALUES<br />CHANGED INTENTIONS<br />Internal influences: Fears/hopes, personality<br />
    41. 41. To help breach the value-action gap we need to learn why it’s there<br />16<br />External influences tell me ‘conform to social norms of happiness’ & ‘doubt the evidence of science’<br />The Value-Action Gap<br />‘I can see logic of change but my values are long-held’ <br />‘I need nudges, systems, peers to change my mind’<br />‘I can’t imagine what this future looks like’<br />Internal influences: ‘I’m afraid to change. I may be unhappy’<br />
    42. 42. 3. Change how you relate to communities <br /><ul><li>Mutual relationships towards wellbeing
    43. 43. Work with others to protect heritage beyond the museum
    44. 44. Expose & open your assets to help others tackle big challenges</li></li></ul><li>Define community <br /> openly while <br /> building museum as ‘home’ or local hub<br />18<br />
    45. 45. To conclude: My question<br /> If a ‘wellbeing not wealth’ mission means your museum must challenge the status quo, what might be the risks to your museum? How could you overcome the risks? <br />
    46. 46. Toolkit available on Happy Museum website More about me on:www.flowassociates.comhttp://thelearningplanet.wordpress.com bridget.mckenzie@flowassociates.com<br />

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