SlideShare a Scribd company logo
1 of 8
Download to read offline
@ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
Prithvijit Roy
CEO & Co-founder
prithvijit.roy@bridgei2i.com
Marketing Effectiveness Analytics
Solutions
BRIDGEi2i – Bridging Information, Insight and Impact
2
Information Big Data
Management
Reporting,
Research &
Visualization
Insight Behavioral
Modeling &
Personalization
Resource
Planning &
Optimization
Impact Decision
Engine
Analytics
Operationalization
Partnering with enterprises globally to monetize their data assets
Transform and visualize big data into
meaningful business metrics
Identify underlying patterns, understand
behavior and predict outcome
Institutionalize data driven decisions to
realize sustainable business value
Challenges for Today’s Marketers
3
Estimated total addressable market & market share –
US States
Region wise sales - US (2009 to
2012)
% market
share
Total addressable market
Can data help marketers be optimally focused on right market with right media mix?
How do we stay
abreast of target
market trends and
focus on right
opportunities?
How do we get
consistent and
timely
understanding of
key marketing
metrics?
How do we get real
time insights on
various digital
marketing efforts?
How do we assess
RoI of various
marketing vehicles
and optimize
marketing spend
mix?
Digital Insights Marketing RoI Modeling
Market Intelligence Marketing Performance Measurement
Only 33% companies
use advanced scientific
methods to measure
marketing results*
* Sources: Gartner Research, IT Marketing World,
34% high tech companies have agreed
transferring budget from traditional to
digital media *
High tech companies
spend 9% of company
revenue in marketing
with net growth rate
of ~4-5%*
Our Analytics Solutions
4
• Market assessment and impact
of macro trends
• Market landscape and size
forecasting
• Competitive Intelligence
• Market Share reporting
• Product Assessment
• Pre-built and customizable
interactive dashboard tracking
various marketing KPIs
• Campaign close loop and
effectiveness analysis
• Lead tracking and strike zone
analysis
• Web analytics – administration
and tracking leveraging
existing tools
• Social media insights on buzz,
engagement, reach, sentiment
• Optimize various levers around
key words, media, partner,
geography etc.
• Correlating sales / leads with
marketing spends over time
• Implementing a consensus
based approach to define
reach, cost and impact
• Marketing mix simulator for
testing various scenarios for
decision making
MARKET INTELLIGENCE
MARKETING PERFORMANCE
MEASUREMENT
DIGITAL MARKETING INSIGHTS MARKETING ROI MODELING
BRIDGEi2i‘s Analytics Solutions
Data Sources
Expected Outcome
Financial (leads, pipeline,
booking, inquiries)
Marketing spends and
effort
Digital (visit, search etc.)
and social media data
Market data and socio
economic indicators
Close loop data
(response, proposal etc.)
Improved knowledge of
market and trends
Consistent view of marketing
metrics
Improved effectiveness of
marketing efforts
Optimized marketing mix for
better response
Illustrative Work Samples
5
Social Media Insights
Market Insights Competitive Intelligence Market Size & Share Marketing Spend Dashboard
Web & Search Analytics Marketing Close loop Insights Marketing RoI Frameworks
Marketing Mix Planner Marketing Response Models Predefined Dashboard Model Lead Generation Models
The Impact – Better Alignment of Effort and Investment
6
Marketing Process Business impact
Focus on right market and opportunities
Allocate right media mix based on
market, competition and return
Improve execution of efforts across
traditional and digital channels
Supports a global technology company in assessing partial impact
of spends in each marketing vehicle and henceforth optimizing
investments across various media.
Managing global market intelligence needs of a telecom
technology company and helping them to forecast market size
and trends of key solutions
Consistent process providing as single version of truth
10-15% increase in expected influenced revenue
Illustrations of Client Impact enabled by us
Increased Revenue
Growth
Improved Brand
Presence and
Recall
Increased reach
and engagement
Improved
customer loyalty
Continuously
experiment,
learn and react
to dynamic
markets
The BRIDGEi2i Profile and Approach
7
Talent Clients Recognitions
• 4 Fortune 500 Global Technology
Companies
• 2 Fortune 500 Global Financial
Services Companies
• 3 US based Fortune 1000 Insurance
Companies
• 1 of the Big 4 Firms
• 1 of the World’s largest Logistics
providers
• 40+ member team of analysts,
researchers & data scientists with
advanced degrees in Management or
Quantitative Sciences.
• Team has a strong combination of
consulting, domain, technology &
analytics expertize.
• Founders experienced in building the
largest Analytics Centers of Expertize
for GE & HP
Enabling clients to compete &
win based on analytics
CUSTOMERINTELLIGENCE
MARKETING
EFFECTIVENESS
PRICEOPTIMIZATION
SALESEFFECTIVENESS
RISKMANAGEMENTOPERATIONSPLANNING
11 innovative Big Data start-ups in 2013
Recognized in Risk & Procurement Analytics
Capabilities in 2012 & 13
10 Most promising Big Data companies in 2013
Top Fin-tech innovations in Finovate
Asia 2013
Pan enterprise institutionalization of
analytics for sustainable impact
SUSTAIN
Solve unstructured business problems
based on data and analytics
SOLVE
Simplify the process of deriving
actionable insightsSIMPLIFY
Use Big Data and
Analytics to deliver more
impact from your
Marketing Spend…
Market Intelligence
Marketing Performance
Measurement
Digital Marketing Insights
www.bridgei2i.com
: BRIDGEi2i
Marketing RoI Modeling

More Related Content

More from BRIDGEi2i Analytics Solutions

Social Media in NPI Planning (Fortune 500 Cosumer Technology Company)
Social Media in NPI Planning (Fortune 500 Cosumer Technology Company)Social Media in NPI Planning (Fortune 500 Cosumer Technology Company)
Social Media in NPI Planning (Fortune 500 Cosumer Technology Company)BRIDGEi2i Analytics Solutions
 
Demand Planning for NPIs (Fortune 100 Technology Company)
Demand Planning for NPIs (Fortune 100 Technology Company)Demand Planning for NPIs (Fortune 100 Technology Company)
Demand Planning for NPIs (Fortune 100 Technology Company)BRIDGEi2i Analytics Solutions
 
Assessing customer pain points from social media feedbacks
Assessing customer pain points from social media feedbacksAssessing customer pain points from social media feedbacks
Assessing customer pain points from social media feedbacksBRIDGEi2i Analytics Solutions
 
Employee Engagement Analytics Suite – EmPOWER Flyer
Employee Engagement Analytics Suite – EmPOWER FlyerEmployee Engagement Analytics Suite – EmPOWER Flyer
Employee Engagement Analytics Suite – EmPOWER FlyerBRIDGEi2i Analytics Solutions
 
An Introduction to Employee Engagement Analytics Suite – EmPOWER
An Introduction to Employee Engagement Analytics Suite – EmPOWERAn Introduction to Employee Engagement Analytics Suite – EmPOWER
An Introduction to Employee Engagement Analytics Suite – EmPOWERBRIDGEi2i Analytics Solutions
 
Employee Engagement Analytics Suite – EmPOWER Demo
Employee Engagement Analytics Suite – EmPOWER DemoEmployee Engagement Analytics Suite – EmPOWER Demo
Employee Engagement Analytics Suite – EmPOWER DemoBRIDGEi2i Analytics Solutions
 
A quick Introduction to Employee Engagement Analytics Suite – EmPOWER
A quick Introduction to Employee Engagement Analytics Suite – EmPOWERA quick Introduction to Employee Engagement Analytics Suite – EmPOWER
A quick Introduction to Employee Engagement Analytics Suite – EmPOWERBRIDGEi2i Analytics Solutions
 
Sourcing & Procurement Analytics for the modern enterprise
Sourcing & Procurement Analytics for the modern enterpriseSourcing & Procurement Analytics for the modern enterprise
Sourcing & Procurement Analytics for the modern enterpriseBRIDGEi2i Analytics Solutions
 
BRIDGEi2i Case Study - Competitive Analysis for Key Account Management
BRIDGEi2i Case Study - Competitive Analysis for Key Account ManagementBRIDGEi2i Case Study - Competitive Analysis for Key Account Management
BRIDGEi2i Case Study - Competitive Analysis for Key Account ManagementBRIDGEi2i Analytics Solutions
 

More from BRIDGEi2i Analytics Solutions (20)

Social Media in NPI Planning (Fortune 500 Cosumer Technology Company)
Social Media in NPI Planning (Fortune 500 Cosumer Technology Company)Social Media in NPI Planning (Fortune 500 Cosumer Technology Company)
Social Media in NPI Planning (Fortune 500 Cosumer Technology Company)
 
Demand Planning for NPIs (Fortune 100 Technology Company)
Demand Planning for NPIs (Fortune 100 Technology Company)Demand Planning for NPIs (Fortune 100 Technology Company)
Demand Planning for NPIs (Fortune 100 Technology Company)
 
BRIDGEi2i web analytics presentation
BRIDGEi2i web analytics presentationBRIDGEi2i web analytics presentation
BRIDGEi2i web analytics presentation
 
Assessing customer pain points from social media feedbacks
Assessing customer pain points from social media feedbacksAssessing customer pain points from social media feedbacks
Assessing customer pain points from social media feedbacks
 
Marketing Science for the VUCA world
Marketing Science  for the VUCA worldMarketing Science  for the VUCA world
Marketing Science for the VUCA world
 
Customer Experience Management
Customer Experience ManagementCustomer Experience Management
Customer Experience Management
 
Employee Engagement Analytics Suite – EmPOWER Flyer
Employee Engagement Analytics Suite – EmPOWER FlyerEmployee Engagement Analytics Suite – EmPOWER Flyer
Employee Engagement Analytics Suite – EmPOWER Flyer
 
An Introduction to Employee Engagement Analytics Suite – EmPOWER
An Introduction to Employee Engagement Analytics Suite – EmPOWERAn Introduction to Employee Engagement Analytics Suite – EmPOWER
An Introduction to Employee Engagement Analytics Suite – EmPOWER
 
Employee Engagement Analytics Suite – EmPOWER Demo
Employee Engagement Analytics Suite – EmPOWER DemoEmployee Engagement Analytics Suite – EmPOWER Demo
Employee Engagement Analytics Suite – EmPOWER Demo
 
A quick Introduction to Employee Engagement Analytics Suite – EmPOWER
A quick Introduction to Employee Engagement Analytics Suite – EmPOWERA quick Introduction to Employee Engagement Analytics Suite – EmPOWER
A quick Introduction to Employee Engagement Analytics Suite – EmPOWER
 
Sourcing & Procurement Analytics for the modern enterprise
Sourcing & Procurement Analytics for the modern enterpriseSourcing & Procurement Analytics for the modern enterprise
Sourcing & Procurement Analytics for the modern enterprise
 
Supply Chain Analytics for the modern enterprise
Supply Chain Analytics for the modern enterpriseSupply Chain Analytics for the modern enterprise
Supply Chain Analytics for the modern enterprise
 
Contextual Market Intelligence
Contextual Market Intelligence Contextual Market Intelligence
Contextual Market Intelligence
 
Customer Analytics
Customer AnalyticsCustomer Analytics
Customer Analytics
 
What I learnt from my first 90 days at BRIDGEi2i
What I learnt from my first 90 days at BRIDGEi2iWhat I learnt from my first 90 days at BRIDGEi2i
What I learnt from my first 90 days at BRIDGEi2i
 
Whitepaper - Understanding Gamification
Whitepaper - Understanding GamificationWhitepaper - Understanding Gamification
Whitepaper - Understanding Gamification
 
Dude, What's My Market Size?
Dude, What's My Market Size?Dude, What's My Market Size?
Dude, What's My Market Size?
 
A Day with BRIDGEi2i Analytics
A Day with BRIDGEi2i AnalyticsA Day with BRIDGEi2i Analytics
A Day with BRIDGEi2i Analytics
 
Customer Experience Lessons from a Bartender
Customer Experience Lessons from a BartenderCustomer Experience Lessons from a Bartender
Customer Experience Lessons from a Bartender
 
BRIDGEi2i Case Study - Competitive Analysis for Key Account Management
BRIDGEi2i Case Study - Competitive Analysis for Key Account ManagementBRIDGEi2i Case Study - Competitive Analysis for Key Account Management
BRIDGEi2i Case Study - Competitive Analysis for Key Account Management
 

Recently uploaded

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 

Recently uploaded (20)

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 

BRIDGEi2i Marketing Effectiveness Solutions

  • 1. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved Prithvijit Roy CEO & Co-founder prithvijit.roy@bridgei2i.com Marketing Effectiveness Analytics Solutions
  • 2. BRIDGEi2i – Bridging Information, Insight and Impact 2 Information Big Data Management Reporting, Research & Visualization Insight Behavioral Modeling & Personalization Resource Planning & Optimization Impact Decision Engine Analytics Operationalization Partnering with enterprises globally to monetize their data assets Transform and visualize big data into meaningful business metrics Identify underlying patterns, understand behavior and predict outcome Institutionalize data driven decisions to realize sustainable business value
  • 3. Challenges for Today’s Marketers 3 Estimated total addressable market & market share – US States Region wise sales - US (2009 to 2012) % market share Total addressable market Can data help marketers be optimally focused on right market with right media mix? How do we stay abreast of target market trends and focus on right opportunities? How do we get consistent and timely understanding of key marketing metrics? How do we get real time insights on various digital marketing efforts? How do we assess RoI of various marketing vehicles and optimize marketing spend mix? Digital Insights Marketing RoI Modeling Market Intelligence Marketing Performance Measurement Only 33% companies use advanced scientific methods to measure marketing results* * Sources: Gartner Research, IT Marketing World, 34% high tech companies have agreed transferring budget from traditional to digital media * High tech companies spend 9% of company revenue in marketing with net growth rate of ~4-5%*
  • 4. Our Analytics Solutions 4 • Market assessment and impact of macro trends • Market landscape and size forecasting • Competitive Intelligence • Market Share reporting • Product Assessment • Pre-built and customizable interactive dashboard tracking various marketing KPIs • Campaign close loop and effectiveness analysis • Lead tracking and strike zone analysis • Web analytics – administration and tracking leveraging existing tools • Social media insights on buzz, engagement, reach, sentiment • Optimize various levers around key words, media, partner, geography etc. • Correlating sales / leads with marketing spends over time • Implementing a consensus based approach to define reach, cost and impact • Marketing mix simulator for testing various scenarios for decision making MARKET INTELLIGENCE MARKETING PERFORMANCE MEASUREMENT DIGITAL MARKETING INSIGHTS MARKETING ROI MODELING BRIDGEi2i‘s Analytics Solutions Data Sources Expected Outcome Financial (leads, pipeline, booking, inquiries) Marketing spends and effort Digital (visit, search etc.) and social media data Market data and socio economic indicators Close loop data (response, proposal etc.) Improved knowledge of market and trends Consistent view of marketing metrics Improved effectiveness of marketing efforts Optimized marketing mix for better response
  • 5. Illustrative Work Samples 5 Social Media Insights Market Insights Competitive Intelligence Market Size & Share Marketing Spend Dashboard Web & Search Analytics Marketing Close loop Insights Marketing RoI Frameworks Marketing Mix Planner Marketing Response Models Predefined Dashboard Model Lead Generation Models
  • 6. The Impact – Better Alignment of Effort and Investment 6 Marketing Process Business impact Focus on right market and opportunities Allocate right media mix based on market, competition and return Improve execution of efforts across traditional and digital channels Supports a global technology company in assessing partial impact of spends in each marketing vehicle and henceforth optimizing investments across various media. Managing global market intelligence needs of a telecom technology company and helping them to forecast market size and trends of key solutions Consistent process providing as single version of truth 10-15% increase in expected influenced revenue Illustrations of Client Impact enabled by us Increased Revenue Growth Improved Brand Presence and Recall Increased reach and engagement Improved customer loyalty Continuously experiment, learn and react to dynamic markets
  • 7. The BRIDGEi2i Profile and Approach 7 Talent Clients Recognitions • 4 Fortune 500 Global Technology Companies • 2 Fortune 500 Global Financial Services Companies • 3 US based Fortune 1000 Insurance Companies • 1 of the Big 4 Firms • 1 of the World’s largest Logistics providers • 40+ member team of analysts, researchers & data scientists with advanced degrees in Management or Quantitative Sciences. • Team has a strong combination of consulting, domain, technology & analytics expertize. • Founders experienced in building the largest Analytics Centers of Expertize for GE & HP Enabling clients to compete & win based on analytics CUSTOMERINTELLIGENCE MARKETING EFFECTIVENESS PRICEOPTIMIZATION SALESEFFECTIVENESS RISKMANAGEMENTOPERATIONSPLANNING 11 innovative Big Data start-ups in 2013 Recognized in Risk & Procurement Analytics Capabilities in 2012 & 13 10 Most promising Big Data companies in 2013 Top Fin-tech innovations in Finovate Asia 2013 Pan enterprise institutionalization of analytics for sustainable impact SUSTAIN Solve unstructured business problems based on data and analytics SOLVE Simplify the process of deriving actionable insightsSIMPLIFY
  • 8. Use Big Data and Analytics to deliver more impact from your Marketing Spend… Market Intelligence Marketing Performance Measurement Digital Marketing Insights www.bridgei2i.com : BRIDGEi2i Marketing RoI Modeling