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1
June 2020
UBERDOC
The future of patient access to care.
2
The Problem
In order to stay in practice, every independent
healthcare provider will need a “Digital Office” in
the next 12-24 months.
UBERDOC is the platform on which these
Digital Offices will be built.
3
COVID-19 changes
everything...
How do we know?
Doctors accept tech even
though they hate it...
10X increase in Search volume for
“Telemedicine” in March 2020
200X increase in telemed visits at
Mayo Clinic in March 2020
2000% increase in video usage in
the telehealth space in April 2020.
Rapid adoption of technology
is a requirement for doctors.
9/10 Doctors see an advantage in
digital health tools
70% use or will use new business ops
software in the coming year
Doctors spend 6 hours per day on
digital tools outside patient care
40% of doctor burnout is attributable
to EHR
Their practices are in
trouble...
73% take one month or longer
collect from patients
79% think their practice is in worse
financial condition than last year.
Doctors expect to see diminishing
reimbursements in 2019 and in the
future.
4
Marketing Tools
The Existing Landscape
EHR
Patient
Communication
Insurance
Approvals
ePrescribe
Billing
Telemedicine
Doctors want technology that serves as a connector to their
patients, not an intermediary. Current fragmented
technology doesn’t serve this goal.
5
The Solution
UBERDOC gives Doctors control of their Digital Office, providing the
tools they need to connect directly with their patients.
Direct Pay Patients
Booking & Scheduling
Payment Processing
Specialty Specific Tools
Remote Patient Monitoring
Whitelabel Solutions
6
How we got here...
Partnerships Marketplace
Product: SaaS platform
connecting patients &
Doctors for direct-pay care
Learnings:
subscription upfront slowed
doctor acquisition
Product: Free network for
Doctors to find direct-pay
patients
Learnings: High doctor growth,
success in marketing
automation, low patient growth
Network
Growth
Product: added in-platform,
specialty specific partner
integrations (subscription)
Learnings:
demand for specialty specific tools
& consolidated whitelabeling,
stable saaS revenue growth,
Vision:
A single marketplace
where Doctors can
find and consolidate
the specific tools they
need to build their
digital practice
MVP
7
Traction
Revenue Partnerships
QuadrantEye
VisionOneGlobal
Our Doctor Network
5,000
13,000
32,000
8
Why It Works
Doctor First Tech Tools Doctors NeedMarketing At
Scale
Q2: $25K investment = 2,000
new enrollments
Existing marketing
automation & digital ads
infrastructure scales growth
with investment
Tech was built by doctors, for
doctors which drives <5% churn
Core product is free and technology
is built directly into their existing
workflow
Telemedicine
Patient Booking
Payment Processing
Remote Patient
Monitoring
Specialty Specific Tools
Patient Marketing
9
Unit Economics
Subscribed Doctor:
$170
UBERDOC ARR
Per Doctor
$298
Annual Booking Rev.
Per Doctor
$277
37%
Margin
Booked Appt:
$35
Our existing network of 5,500 doctors represents $3.2M in
annual revenue.
Monetization CAC Annual Rev.
Freemium -
$249 / month
$50 / Appointment
($200 paid to doctors)
10
Our Market: Health Technology Platform
SaaS TAM (2020):
$25B
Marketplace: $5B
Veterans Choice Program: $10B
Federal Telehealth Programs: $1B
Local/State Programs: $4B
Military private health: $4.8B
(UBERDOC is an approved vendor for government contracts and
in active negotiations for two sub-contracting projects.)
Government: $20B
Independent doctors spend ~$25B annually
on health tech. As a marketplace, UBERDOC
can capture 20% of that by being the
consolidation platform for those tools.
11
Direct Pay: $19.1B
Our Market: Patient Booking
US consumers already
spend $19.1B annually on
direct pay visits.
Patient TAM (2020):
$22.6B
27,000,000
Families in the US recently
lost their employer based
healthcare
Global second opinions are the
fastest growing branch of
healthcare (18.1% cagr)
Second Opinion: $3.5B
If every independent doctor opened one appointment per week
for direct pay, it would generate $4.8B for doctors and $1.2B for
UBERDOC
12
Digital Office Landscape
Product
Patient
Acquisition
Direct
Pay
Payment
Level
Product
Satisfaction
Remote
Monitoring
Specialty
Specific
YES YES HIGH HIGH YES YES
Telemedicine
YES NO
VERY
LOW
LOW YES NO
Marketing
YES N/A N/A MID N/A NO
Scheduling
YES NO ? LOW N/A NO
13
Investment Status & Details
Angels Current Investors Remaining Round
$300K $375K $825K
Round Size: $1.5M raised at $5M pre-money valuation
Share Price: $2.87
Current Investors :
Global Healthcare Impact Fund
Mission Growth Investments
UBERDOC Inc is a Delaware based C Corp incorporated in 2019 upon conversion from UBERDOC LLC
Round Details:
14
Investment Utilization
Critical Hiring Ongoing Acquisition Scaling Operations
Estimate: $300K
Uses:
● Enterprise sales leader to
manage and scale
enterprise, government, and
hospital relationships
● Principal Engineer to reduce
external engineering costs
and serve as platform
architect
● Additional on/offshore
engineering resources
Estimate: $500K
Uses:
● Engage branding agency to
refresh our patient facing brand,
marketing language, and target
personas
● Invest heavily in key markets
(Boston, FL, NYC, SF) and key
specialties (Ortho, Urology,
Dermatology, OB/GYN,
Psychiatry)
Estimate: $200K
Uses:
● Scale customer experience team
with junior level hires to increase
speed/scale at which we can
on-board new paying doctors.
● Hire one partner manager to find
and grow technology partnerships
that generate revenue shares for
UBERDOC (current partners: VSee,
Quadrant Eye)
15
Founding Team
Dr. Paula Muto - Founder, CEO
Craig Zevin - COO
Brianna Socci - Director, Platform Operations,
Co-Founder
Craig comes to UBERDOC with 10 years of tech
startup experience and most recently ran
digital transformation projects for McKinsey &
Co., Google, and Bayer Consumer Health.
Paula Muto is a practicing surgeon and
founded UBERDOC in 2017 to help extend
quality care to patients across the country.
Brianna joined UBERDOC from the agency
world in 2016 to run digital advertising and now
manages all patient & physician engagement
16
Exit Opportunities
Doctor Network Incremental Monetization Market Leader
Technology and insurance
companies are buying
networks of doctors at
massive premiums to
increase their supply and
coverage.
Similar Acquisitions:
($600M)
($4.3B)
Many large players in the health
tech space are in need of
incremental revenue streams
provided by platforms like
UBERDOC.
Potential Acquirers:
The ideal outcome for UBERDOC
is to serve as the market leader in
direct payment tools for
independent and enterprise
doctors.
Similar Platforms:
17
“Empowered physicians will be the ones who use digital
technologies in their practice with ease...empowered by the
most reliable and trustworthy digital health innovations.”
- Dr. Bertalan Mesko MD, PhD
(The Medical Futurist)
18
Invest in a Female Founded startup that’s building the
future of patient access to healthcare.
Reach out to craig@uber-docs.com
19
APPENDIX
20
Acquisition & Revenue Growth
$450K
$144K
$21K
2020 Revenue Trajectory Annual Revenue Projections
$1.6M
$22M
$84M
$149M
21
Exit Opportunities
Doctor Network Market Leader
Technology and insurance companies are
buying networks of doctors at massive
premiums to increase their supply and
coverage.
Similar Acquisitions:
($600M)
($4.3B)
The ideal outcome for UBERDOC is to
serve as the market leader in direct
payment tools for independent and
enterprise doctors.
Similar Platforms:

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Uberdoc Pitch Deck June 2020

  • 1. 1 June 2020 UBERDOC The future of patient access to care.
  • 2. 2 The Problem In order to stay in practice, every independent healthcare provider will need a “Digital Office” in the next 12-24 months. UBERDOC is the platform on which these Digital Offices will be built.
  • 3. 3 COVID-19 changes everything... How do we know? Doctors accept tech even though they hate it... 10X increase in Search volume for “Telemedicine” in March 2020 200X increase in telemed visits at Mayo Clinic in March 2020 2000% increase in video usage in the telehealth space in April 2020. Rapid adoption of technology is a requirement for doctors. 9/10 Doctors see an advantage in digital health tools 70% use or will use new business ops software in the coming year Doctors spend 6 hours per day on digital tools outside patient care 40% of doctor burnout is attributable to EHR Their practices are in trouble... 73% take one month or longer collect from patients 79% think their practice is in worse financial condition than last year. Doctors expect to see diminishing reimbursements in 2019 and in the future.
  • 4. 4 Marketing Tools The Existing Landscape EHR Patient Communication Insurance Approvals ePrescribe Billing Telemedicine Doctors want technology that serves as a connector to their patients, not an intermediary. Current fragmented technology doesn’t serve this goal.
  • 5. 5 The Solution UBERDOC gives Doctors control of their Digital Office, providing the tools they need to connect directly with their patients. Direct Pay Patients Booking & Scheduling Payment Processing Specialty Specific Tools Remote Patient Monitoring Whitelabel Solutions
  • 6. 6 How we got here... Partnerships Marketplace Product: SaaS platform connecting patients & Doctors for direct-pay care Learnings: subscription upfront slowed doctor acquisition Product: Free network for Doctors to find direct-pay patients Learnings: High doctor growth, success in marketing automation, low patient growth Network Growth Product: added in-platform, specialty specific partner integrations (subscription) Learnings: demand for specialty specific tools & consolidated whitelabeling, stable saaS revenue growth, Vision: A single marketplace where Doctors can find and consolidate the specific tools they need to build their digital practice MVP
  • 8. 8 Why It Works Doctor First Tech Tools Doctors NeedMarketing At Scale Q2: $25K investment = 2,000 new enrollments Existing marketing automation & digital ads infrastructure scales growth with investment Tech was built by doctors, for doctors which drives <5% churn Core product is free and technology is built directly into their existing workflow Telemedicine Patient Booking Payment Processing Remote Patient Monitoring Specialty Specific Tools Patient Marketing
  • 9. 9 Unit Economics Subscribed Doctor: $170 UBERDOC ARR Per Doctor $298 Annual Booking Rev. Per Doctor $277 37% Margin Booked Appt: $35 Our existing network of 5,500 doctors represents $3.2M in annual revenue. Monetization CAC Annual Rev. Freemium - $249 / month $50 / Appointment ($200 paid to doctors)
  • 10. 10 Our Market: Health Technology Platform SaaS TAM (2020): $25B Marketplace: $5B Veterans Choice Program: $10B Federal Telehealth Programs: $1B Local/State Programs: $4B Military private health: $4.8B (UBERDOC is an approved vendor for government contracts and in active negotiations for two sub-contracting projects.) Government: $20B Independent doctors spend ~$25B annually on health tech. As a marketplace, UBERDOC can capture 20% of that by being the consolidation platform for those tools.
  • 11. 11 Direct Pay: $19.1B Our Market: Patient Booking US consumers already spend $19.1B annually on direct pay visits. Patient TAM (2020): $22.6B 27,000,000 Families in the US recently lost their employer based healthcare Global second opinions are the fastest growing branch of healthcare (18.1% cagr) Second Opinion: $3.5B If every independent doctor opened one appointment per week for direct pay, it would generate $4.8B for doctors and $1.2B for UBERDOC
  • 12. 12 Digital Office Landscape Product Patient Acquisition Direct Pay Payment Level Product Satisfaction Remote Monitoring Specialty Specific YES YES HIGH HIGH YES YES Telemedicine YES NO VERY LOW LOW YES NO Marketing YES N/A N/A MID N/A NO Scheduling YES NO ? LOW N/A NO
  • 13. 13 Investment Status & Details Angels Current Investors Remaining Round $300K $375K $825K Round Size: $1.5M raised at $5M pre-money valuation Share Price: $2.87 Current Investors : Global Healthcare Impact Fund Mission Growth Investments UBERDOC Inc is a Delaware based C Corp incorporated in 2019 upon conversion from UBERDOC LLC Round Details:
  • 14. 14 Investment Utilization Critical Hiring Ongoing Acquisition Scaling Operations Estimate: $300K Uses: ● Enterprise sales leader to manage and scale enterprise, government, and hospital relationships ● Principal Engineer to reduce external engineering costs and serve as platform architect ● Additional on/offshore engineering resources Estimate: $500K Uses: ● Engage branding agency to refresh our patient facing brand, marketing language, and target personas ● Invest heavily in key markets (Boston, FL, NYC, SF) and key specialties (Ortho, Urology, Dermatology, OB/GYN, Psychiatry) Estimate: $200K Uses: ● Scale customer experience team with junior level hires to increase speed/scale at which we can on-board new paying doctors. ● Hire one partner manager to find and grow technology partnerships that generate revenue shares for UBERDOC (current partners: VSee, Quadrant Eye)
  • 15. 15 Founding Team Dr. Paula Muto - Founder, CEO Craig Zevin - COO Brianna Socci - Director, Platform Operations, Co-Founder Craig comes to UBERDOC with 10 years of tech startup experience and most recently ran digital transformation projects for McKinsey & Co., Google, and Bayer Consumer Health. Paula Muto is a practicing surgeon and founded UBERDOC in 2017 to help extend quality care to patients across the country. Brianna joined UBERDOC from the agency world in 2016 to run digital advertising and now manages all patient & physician engagement
  • 16. 16 Exit Opportunities Doctor Network Incremental Monetization Market Leader Technology and insurance companies are buying networks of doctors at massive premiums to increase their supply and coverage. Similar Acquisitions: ($600M) ($4.3B) Many large players in the health tech space are in need of incremental revenue streams provided by platforms like UBERDOC. Potential Acquirers: The ideal outcome for UBERDOC is to serve as the market leader in direct payment tools for independent and enterprise doctors. Similar Platforms:
  • 17. 17 “Empowered physicians will be the ones who use digital technologies in their practice with ease...empowered by the most reliable and trustworthy digital health innovations.” - Dr. Bertalan Mesko MD, PhD (The Medical Futurist)
  • 18. 18 Invest in a Female Founded startup that’s building the future of patient access to healthcare. Reach out to craig@uber-docs.com
  • 20. 20 Acquisition & Revenue Growth $450K $144K $21K 2020 Revenue Trajectory Annual Revenue Projections $1.6M $22M $84M $149M
  • 21. 21 Exit Opportunities Doctor Network Market Leader Technology and insurance companies are buying networks of doctors at massive premiums to increase their supply and coverage. Similar Acquisitions: ($600M) ($4.3B) The ideal outcome for UBERDOC is to serve as the market leader in direct payment tools for independent and enterprise doctors. Similar Platforms: