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• Executing a “video everywhere” strategy requires understanding the differences between digital and traditional consumption. Although digital is another
screen, consumption and behaviors vary drastically
from traditional viewing and strategizing within their unique qualities is key.
• The traditional TV schedule and seasonality make a significant impact on how and what consumers watch online.
• Digital video is more measurable than the traditional screen, making measuring what matters for brand marketers even more critical. Focusing on measurement that is scalable and cohesive will maximize effectiveness for brands.