The Media Universe The consumer solar system has an increasing number of media options in its orbit. CONSUMER MEDIA USAGE 2 MONTHLY AVERAGE, Q2 2012COMPUTER & MOBILE DEVICE OWNERSHIP 1 SOCIAL MEDIA USERS 3 USAGE BY PLATFORM, SEPT. 2012 Computer1a Computer 164 M Traditional TV Smartphone app 85 M Traditional TV 144.54 6d:00h:54m Mobile web browser 81 M (144 hours 54 minutes) 212 M of 278 M Internet Each month TELEVISION OWNERSHIP 4 users are active online consumers are spending DEVICE OWNERSHIP AMONG AMERICANS WITHIN TV HOMES, SEPT. 2012 (Sept. 2012) more time with more media, across all devices under the sun. 86% Tim e-s hift DVD player Smartphone 1b DV 11h ed TV :33 m D /B Ga 5h lu-r o on 0m e ARE: 52% A Vide 5h:2 obil et m :13 ay Internet on 75% Television e c 6h:2 1m Intern SH nd m on n m on 6m T r a computer HD so ph eo o 1d:4h:29m HD capable le oi E RK e dO (28 hours 29 minutes) One TV Set Vid MA 56% 31 M S 5h:5 of mobile Others 6% subscribers 56% Two Sets BlackBerry 7% (Q3 2012) E-Reader 1c Video game 64 M console 289 M S i O ple 35 % Ap Four+ PIE 17% Tablet1d 52% Sets 119 M People own at least of connected Digital one television device owners (Q3 2012) cable 16% Three Sets of TV households 47% 75 MPulled out of orbit 44% DVR(devices receding in (Q2 2012) 55%ownership) Feature phone1b VCR 82% in 2009 9% 93% in 2003 Broadcast TV/Over-the-Air only 33% 16% in 2003 Satellite 4% Internet-enabled TVFactoids (per month)5TRADITIONAL TV TIME-SHIFTED TV GAME CONSOLE ONLINE VIDEO Women spend more time than Men watching traditional TV, 153 hours a month in total. Adults aged White viewers watch the most time-shifted TV, Hispanics and African-Americans 162 million Americans watch online video, averaging 5.9 hours per person in a month. 55+ watch the most traditional TV, more than 196 hours on average every month. African-Americans more than 12 hours per month on average. spend the most time using a game console, Asian-Americans spend the most time watching online video, more than 10 hours. spend twice as much time as Asian-Americans watching traditional TV, 202 hours vs. 90.5 hours. 25–54 years-olds spend 14.5 hours on average. 7.9 hours and 6.8 hours respectively. Men spend more time watching video on the Internet than Women, 6.5 hours average in total.