Contest and Giveaway Marketing on Facebook and Twitter By Brian Chappell
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Don’t Take My Word For it <ul><li>50% More Fans When You Run Contests and Giveaways </li></ul><ul><li>82% of consumers are...
Contests and Giveaways Are Tools <ul><li>Facebook and Twitter are the viral mechanisms. </li></ul>
The Prize is very important <ul><li>The Prize: Think about the audience </li></ul><ul><ul><li>iPad as the prize = cookie c...
Contests <ul><li>Winners are selected by judges and  public vote  or a mix of both. </li></ul><ul><li>Public vote can go v...
Voting Mechanisms For Contests <ul><li>Facebook Voting Mechanisms </li></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><l...
Don’t Forget About The Links <ul><li>Integrate extendable assets such as voting widgets so users can embed on their blogs....
Other Successful Variables To Implement <ul><li>Let users vote once a day </li></ul><ul><li>Setup a clear timeline that cr...
Giveaways <ul><ul><li>Randomly choose winners </li></ul></ul><ul><ul><li>Entry methods  </li></ul></ul><ul><ul><ul><li>Fac...
Details Are Critical <ul><ul><li>Counting entries can be a major hassle </li></ul></ul><ul><ul><li>Leverage Twitter and Fa...
Legal Specifications <ul><ul><li>Facebook Promotion Guidelines -  http://kl.am/btRv </li></ul></ul><ul><ul><li>Government ...
Facebook FBML Loophole <ul><ul><li>Create custom FMBL page that only lets Facebook fans see the giveaway or contest. </li>...
Contest and Giveaway Platforms <ul><ul><li>Strutta </li></ul></ul><ul><ul><li>Wildfire </li></ul></ul><ul><ul><li>Votigo <...
Wildfire <ul><ul><li>Great for small businesses </li></ul></ul><ul><ul><ul><li>Starts at 5$ per campaign and goes up  to 1...
Spam Considerations <ul><ul><li>Block IP’s </li></ul></ul><ul><ul><li>Captchas </li></ul></ul><ul><ul><li>Contest platform...
Namecheap Twitter Example <ul><ul><li>Namecheap Twitter Giveaway </li></ul></ul><ul><ul><ul><li>First of three @replies wi...
Good Mood Gig Contest Example <ul><ul><li>Good Mood Gig Contest </li></ul></ul><ul><ul><ul><li>Users begged for votes via ...
Round Up Your Friends
TJ Maxx Facebook Giveaway
Summary <ul><li>Having contests/giveaways increases fans significantly </li></ul><ul><li>Multiple entries and votes create...
Thank You <ul><li>IgniteSocialMedia.com/blog </li></ul><ul><li>@brianchappell </li></ul><ul><li>[email_address] </li></ul>
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Contest and giveaway marketing on facebook and twitter

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Brian Chappell of http://www.ignitesocialmedia.com goes into detail on how to run a successful Contest or Giveaway on Twitter or Facebook.

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  • There’s an amazing contest application that you can put on your Facebook page, simple, cheap and easy to use: http://toptabapp.com/?r=4, my favorite!
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Contest and giveaway marketing on facebook and twitter

  1. 1. Contest and Giveaway Marketing on Facebook and Twitter By Brian Chappell
  2. 2. Insert image
  3. 3. Don’t Take My Word For it <ul><li>50% More Fans When You Run Contests and Giveaways </li></ul><ul><li>82% of consumers are willing to give personal information for 100$ contest and giveaway </li></ul>Source: Jupiter and Forrester Research
  4. 4. Contests and Giveaways Are Tools <ul><li>Facebook and Twitter are the viral mechanisms. </li></ul>
  5. 5. The Prize is very important <ul><li>The Prize: Think about the audience </li></ul><ul><ul><li>iPad as the prize = cookie cutter </li></ul></ul><ul><li>The hook </li></ul><ul><li>Keep the momentum going </li></ul>
  6. 6. Contests <ul><li>Winners are selected by judges and public vote or a mix of both. </li></ul><ul><li>Public vote can go viral. </li></ul>
  7. 7. Voting Mechanisms For Contests <ul><li>Facebook Voting Mechanisms </li></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Likes </li></ul></ul><ul><li>Twitter Voting Mechanisms </li></ul><ul><ul><li>Retweets </li></ul></ul><ul><ul><li>Hash Tag </li></ul></ul>
  8. 8. Don’t Forget About The Links <ul><li>Integrate extendable assets such as voting widgets so users can embed on their blogs. </li></ul>
  9. 9. Other Successful Variables To Implement <ul><li>Let users vote once a day </li></ul><ul><li>Setup a clear timeline that creates incentive to enter </li></ul><ul><li>Setup clear calls to actions </li></ul>
  10. 10. Giveaways <ul><ul><li>Randomly choose winners </li></ul></ul><ul><ul><li>Entry methods </li></ul></ul><ul><ul><ul><li>Facebook Comments </li></ul></ul></ul><ul><ul><ul><li>Facebook Status updates </li></ul></ul></ul><ul><ul><ul><li>Tweets </li></ul></ul></ul><ul><ul><ul><li>Filling out a form hosted on Facebook </li></ul></ul></ul>
  11. 11. Details Are Critical <ul><ul><li>Counting entries can be a major hassle </li></ul></ul><ul><ul><li>Leverage Twitter and Facebook API to count entries </li></ul></ul><ul><ul><ul><li>Run Cron jobs </li></ul></ul></ul><ul><ul><ul><li>Utilize Database integration </li></ul></ul></ul><ul><ul><ul><li>Twinbox </li></ul></ul></ul>
  12. 12. Legal Specifications <ul><ul><li>Facebook Promotion Guidelines - http://kl.am/btRv </li></ul></ul><ul><ul><li>Government guidelines vary from state to state </li></ul></ul><ul><ul><li>Consult a lawyer </li></ul></ul><ul><ul><li>Rule out states that are problematic </li></ul></ul><ul><ul><ul><li>RI, NY, Florida </li></ul></ul></ul>
  13. 13. Facebook FBML Loophole <ul><ul><li>Create custom FMBL page that only lets Facebook fans see the giveaway or contest. </li></ul></ul>
  14. 14. Contest and Giveaway Platforms <ul><ul><li>Strutta </li></ul></ul><ul><ul><li>Wildfire </li></ul></ul><ul><ul><li>Votigo </li></ul></ul><ul><ul><li>Twideocontest </li></ul></ul>
  15. 15. Wildfire <ul><ul><li>Great for small businesses </li></ul></ul><ul><ul><ul><li>Starts at 5$ per campaign and goes up to 15$k for white label </li></ul></ul></ul><ul><ul><li>WYSIWYG editor </li></ul></ul><ul><ul><li>Standard plan allows export of user info </li></ul></ul>
  16. 16. Spam Considerations <ul><ul><li>Block IP’s </li></ul></ul><ul><ul><li>Captchas </li></ul></ul><ul><ul><li>Contest platforms take care of the heavy lifting </li></ul></ul>
  17. 17. Namecheap Twitter Example <ul><ul><li>Namecheap Twitter Giveaway </li></ul></ul><ul><ul><ul><li>First of three @replies with correct answer to questions </li></ul></ul></ul><ul><ul><ul><ul><li>Prize was a one year domain registration </li></ul></ul></ul></ul><ul><ul><ul><li>Consistent giveaways </li></ul></ul></ul><ul><ul><ul><li>Follower count grew from 200 to 4000 in the first month </li></ul></ul></ul>
  18. 18. Good Mood Gig Contest Example <ul><ul><li>Good Mood Gig Contest </li></ul></ul><ul><ul><ul><li>Users begged for votes via Facebook and Twitter </li></ul></ul></ul><ul><ul><ul><li>Bounce rate 15% on Facebook and 32% on Twitter </li></ul></ul></ul><ul><ul><ul><li>110,000 visitors over 3 months for Facebook </li></ul></ul></ul><ul><ul><ul><li>30,000 visitors from Twitter </li></ul></ul></ul>
  19. 19. Round Up Your Friends
  20. 20. TJ Maxx Facebook Giveaway
  21. 21. Summary <ul><li>Having contests/giveaways increases fans significantly </li></ul><ul><li>Multiple entries and votes creates viral campaigns </li></ul><ul><li>Increase awareness via post contest call to actions </li></ul>
  22. 22. Thank You <ul><li>IgniteSocialMedia.com/blog </li></ul><ul><li>@brianchappell </li></ul><ul><li>[email_address] </li></ul>

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