Brand Engagement Campaign for Fun and Rewards LBS / AR Game Mechanic to become “King of Hill” (7-Elevens), and Fuel up towin game via scanning Pepsi products Halo 4:King of the Hill – Case Study 5
6 Loca*on and Computer Vision play key roles in the game experience, and drive engagement with brands for fun and rewards. Campaign deemed great success. Expect to see more of these types of campaigns. Halo 4:King of the Hill – Case Study
7 Halo 4:King of the Hill Engage with Brands World is Game Board As Smartphones evolve to Wearables, this type of campaign will evolve further…with everyday 3D objects becoming triggers for reward and play.
OBOTO Case Study Digital Characters in a Physical World Open up Unlimited New Opportunities
OBOTO - Background The Future of Games and Interactive ContentWill Be Experienced in the Real World
OBOTO – Evolution to RealWorld • The era of Fiducial markers is over. • QR Codes will one day follow suit, as CV advances and “everything” becomes as a trigger for content. • Nobody wants to print something out, and / or carry it around. • The world itself is the new arena for content.. And where characters will thrive
Design to Support the Transi*on to Wearables From Smartphone to Smartwear OBOTO – Evolution to RealWorld
Computer Vision Programming to track the world… Homography, SLAM, PTAM… Designing For a World as Seen Though Machine Eyes OBOTO – Evolution to RealWorld
• Advanced AR Tracking –Uses Homography tracking forzero-initialization experience.Allows for Pan and Zoomfrom most surfaces. • Animated personality -Flying, Dancing, Drinking, LaserFire, Laughing, Hugs, and more. • Photo and Video SocialSharing – Make your ownRobot movies using AR tech(full 360 degree cameramoves) OBOTO Case Study
Designing Digital Characters fora PhysicalWorld Some features to focus on… Zero Initialization Most consumers wont take *me for seUng stage. Interaction with Environment Understanding of surfaces, objects, people, etc. SurfaceTracking Pan and Zoom oﬀ of most surfaces (no markers, print outs, etc.) Occlusion Key feature coming soon. OBOTO Case Study
Tour Guide Coach Mascot Teacher Game Opponent Companion Digital Characters / PhysicalWorld Opportuni*es…
Custom PartsOnly Available whenat 7-ElevenCustom AnimationsUnlock withMtn Dew Product• Design to support brand engagement, drive mobility, and incen*vize interac*on with fun and rewards. • Unlock custom parts, anima*ons, skins, addi*onal interac*ve features and game mechanics. • Unlocks can be triggered via in-‐game, or GPS and CV recogni*on of brands, logos, images, etc.. • Social sharing on Facebook, etc. Digital Characters / PhysicalWorld
17 Some FinalThoughts… WORLD AS PLATFORM • Places and things (not just printedmaterials) as triggers for interactionand content -- the next frontier forengagement. AR / COMPUTER VISION • It’s becoming a wearable world, asCV technology continues toadvance rapidly. Those who literallythink outside the Smartphone boxwill be in high demand. CONTENT • Tech should be Invisible, so contentshines. In other words, be leadingedge, but not bleeding edge.
THANK YOU! Let’s Connect… and Create! CONTACT ME! Brian Selzer Email: Brian@BrianSelzer.com Twitter : BrianSe7en Web: BrianSelzer.com