How to Plan for Organizational Success in the Digital Age (IABC Long Island)
How To Plan For Organizational Success In the Digital AgeShift & Reset
Brian Reich Married (Karen) Two kids (Henry and Lucy) 33 Years Old. Jewish. Live in New York City. Travel a lot. Strategize. Write. Speak. Teach. Provoke. Focus on the impact of technology and the internet on society. Politics. Public Affairs. Marketing. PR. Advertising. Causes. Technology. Innovation. Commerce. Entertainment. Sports. News. Education. Games. Brand. Culture. Washington Post. Wall Street Journal. New York Times. Seattle Times. LA Times. Boston Globe. Chicago Tribune. Politico. Denver Post. Miami Herald. Dallas Morning News. Sports Illustrated. GQ. Vanity Fair. New Yorker. Time. Newsweek. New Republic. Wired. Fast Company. In Style. 1000+ Blogs. Twitter. Facebook. Sesame Street. Dinosaur Train. Word World. Criminal Minds. Oprah. Modern Family. SportsCenter. 16 & Pregnant. Friday Night Lights. 30 Rock. Fresh Air. Slate’s Hang Up And Listen. This American Life. The Sporkful. Wait Wait Don’t Tell Me. Books. Ads. . [Partial list] Mac. PC. iPhone. Flip. Zoom H49. Canon D20. Tivo (x2). Wii. MiFi. Seattle. Westport. Washington. Cambridge. Ann Arbor. 50 States. email@example.com 617.417.9436 www,thinkingaboutmedia.com Media Rules! Shift & Reset Podcast Fast Company ExpertTwitter Facebook Slideshare Scribd YouTube Flickr Groupon
Technology and the Internet, and their role in our lives, has changed how we communicate, get and share information, the media we consume, and the reasons we engage with each other ‐ online and ofeline. The effects of these changes are being felt by all of us, every day, all the time.
Information moves FASTER. People are more closely CONNECTED. We all have DIFFERENT OPTIONS and BETTER CHOICES. Our EXPECTATIONS ARE HIGHER. The connections we make to the issues and events that shape our world are being TRANSFORMED ‐‐ rapidly and constantly.
How organizations operate, organize, and communicate must be REIMAGINED. The passion and interest of individuals must be REFOCUSED and REDIRECTED. The ways that we measure success must be REASSESSED. The ways we promote big ideas and create better solutions must be REENVISIONED.
EXCUSES!‘I don’t know what to do.’‘It costs too much.’ ‘I am overwhelmed.’‘The internet scares me.’‘I don’t have the time.’‘I tried and it didn’t work.’‘My people don’t read blogs... ’‘A different department handles that.’‘It’s too late. We’re doomed’‘I am too old.’
We all hate sitting in trafeic...I got 99 Nobody likes cold weather, snow delays... problems and My kids aren’t afraid to you ain’t one tell me what they think either...
Take Did you think Apple can advantage thrive with Steve Jobs on medical leave?of the news J‐E‐T‐S Jets! Jets! Jets!cycle Did you hear the FCC approve of the Comcast/ NBC merger?
Give people something to watch, read, listen to, wear, or talk about the other 126 hours of the week.Don’t wait Give your audience more support, guidance, and around for instruction to support their watch experience.the media Capture everything and eigure out what to do with it later.
Zappos NPR I CAN HAZ CHEEZBURGER OWNSpend some The White House MLB.comtime outside Sarah Palin’s Alaska etc...
Change is hard: You are Audiences need helpasking people to shift their and support: You need to behavior. It cannot be teach people how to have forced. an impact. Organizations must bepatient and committed: Try. Fail. Learn: There areYou have to invest -- time, no right answers. Nobodymoney, energy, and focus knows exactly how this -- to be successful. stuff works.