Presentation delivered at luncheon meeting of IABC Long Island (http://www.iabc-li.com/) on January 19, 2011. Title/focus was "How to Plan for Organizational Success in the Digital Age."
Introduction to Research ,Need for research, Need for design of Experiments, ...
How to Plan for Organizational Success in the Digital Age (IABC Long Island)
1. How To Plan For
Organizational Success
In the Digital Age
Shift
& Reset
2. Brian Reich
Married (Karen)
Two kids (Henry and Lucy)
33 Years Old. Jewish.
Live in New York City. Travel a lot.
Strategize. Write. Speak. Teach. Provoke.
Focus on the impact of technology and the internet on society.
Politics. Public Affairs. Marketing. PR. Advertising. Causes. Technology. Innovation. Commerce.
Entertainment. Sports. News. Education. Games. Brand. Culture.
Washington Post. Wall Street Journal. New York Times. Seattle Times. LA Times. Boston
Globe. Chicago Tribune. Politico. Denver Post. Miami Herald. Dallas Morning News. Sports
Illustrated. GQ. Vanity Fair. New Yorker. Time. Newsweek. New Republic. Wired. Fast
Company. In Style. 1000+ Blogs. Twitter. Facebook. Sesame Street. Dinosaur Train. Word
World. Criminal Minds. Oprah. Modern Family. SportsCenter. 16 & Pregnant. Friday Night
Lights. 30 Rock. Fresh Air. Slate’s Hang Up And Listen. This American Life. The Sporkful.
Wait Wait Don’t Tell Me. Books. Ads. . [Partial list]
Mac. PC. iPhone. Flip. Zoom H49. Canon D20. Tivo (x2). Wii. MiFi.
Seattle. Westport. Washington. Cambridge. Ann Arbor. 50 States.
brian@littlemmedia.com 617.417.9436 www,thinkingaboutmedia.com
Media Rules! Shift & Reset Podcast Fast Company Expert
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26. We all hate sitting in
trafeic...
I got 99 Nobody likes cold
weather, snow delays...
problems and My kids aren’t afraid to
you ain’t one
tell me what they think
either...
27. Take Did you think Apple can
advantage thrive with Steve Jobs on
medical leave?
of the news J‐E‐T‐S Jets! Jets! Jets!
cycle
Did you hear the FCC
approve of the Comcast/
NBC merger?
28. Give people something to
watch, read, listen to,
wear, or talk about the
other 126 hours of the
week.
Don’t wait Give your audience more
support, guidance, and
around for
instruction to support
their watch experience.
the media Capture everything and
eigure out what to do with
it later.
29. Zappos
NPR
I CAN HAZ CHEEZBURGER
OWN
Spend some The White House
MLB.com
time outside
Sarah Palin’s Alaska
etc...
48. Change is hard: You are Audiences need help
asking people to shift their and support: You need to
behavior. It cannot be teach people how to have
forced. an impact.
Organizations must be
patient and committed: Try. Fail. Learn: There are
You have to invest -- time, no right answers. Nobody
money, energy, and focus knows exactly how this
-- to be successful. stuff works.