Deck used to support "Is There An App For That' discussion at Digital Capital Week - June 15, 2010. Co-Presenters included Tammy Gordon (@floridagirlindc), Wendy Harman (@wharman) and Alison McQuade (akmcquade).
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
Digital Capital Week Session
1. Everything is changing.
What you are doing isn’t
working anymore. The
stakes are higher than
ever.
What does it really take
to make a difference in
the digital age?
Making Big
Things Happen
7. There is no ‘right way’ to blog
Everything is social: Relationships Matter:
What people are doing, why Why (and how) you build
it matters, and what you more than a big list of
should do about it. names.
Say anything: Get off the couch:
How content drives activity When you have an audience
and what you should be ready to take action, what
creating to drive results. should you ask them to do.
18. Some (Starter) Ideas
100 Days Read This News
1 Picture Do That Business
20 Questions Tell Him Sports
60 Seconds Ask Her Culture
50 States Say what? Weather
21. Find the Voice(s) for Your Org
1. Identify your social communications spokespersons.
• Leadership
• Media Spokespersons
• Brand Ambassadors
• Volunteers
• Writers, Editorial Staff
2. Unique voice more important than title.
3. Social stars are in your midst. Find & enlist them.
22. Train First, Then Empower
1. Establish Guidelines.
For AARP: Be Transparent, Be Responsible, Be Non
Partisan, Be Trained, Be Responsive
2. Know where your organization’s comfort zone is and
stay in the sweet spot.
3. Do not commit to social if you are not prepared to
connect, engage, respond, banter.
23. Have no fear. Ok, some healthy fear.
• Talk to people you know.
• Talk to people you want to know.
• Talk to people you don’t know that are talking
about things you care about.
31. bookmark website talk
facebook
rate twitter
submit an tag
idea stumbleupon write
vote blog
check-in like it
@ mention
give create buzz
recruit
feedback
review share
link comment
embed
use it in a host an
retweet presentation digg event
32. 76% of all givers
are motivated by
friends and family
Givers of money, time,
shared links, tweets,
ReTweets, reviews,
votes, ratings,
comments, blog posts…
33. Let go
Trust that they
know the best
way to
communicate
and motivate
their network