CCBC Women's Expo & Conference Address 03-11-2011

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Strategies for small businesses to employ relating to the effective use of social media for marketing purposes.

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CCBC Women's Expo & Conference Address 03-11-2011

  1. 1. CCBC Women’s Expo & Conference Links, Tweets and Blogs, Oh My! March 11 th , 2011 www.socialtoaster.com
  2. 2. Today’s Topics <ul><li>Is Social Media Appropriate for You? </li></ul><ul><li>Strategies for Leveraging Social Media </li></ul><ul><li>Measuring Success </li></ul><ul><li>Tools You Can Use </li></ul>
  3. 3. Fun Stats <ul><li>Facebook </li></ul><ul><ul><li>500 million active Facebook users </li></ul></ul><ul><ul><li>Average user has 130 friends </li></ul></ul><ul><ul><li>150 million mobile Facebook users </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Average user is 39 years old </li></ul></ul><ul><ul><li>64% of users are 35 or older </li></ul></ul><ul><ul><li>Follows 173 accounts and has 300 followers </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Average user is 44 years old </li></ul></ul><ul><ul><li>People with more than 20 connections are 34 times more likely to be approached with a job </li></ul></ul>Sources: http://www.facebook.com/press/info.php?statistics , http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htm , http://blog.hubspot.com/blog/tabid/6307/bid/5496/Twitter-User-Growth-Slowed-From-Peak-of-13-in-March-2009-to-3-5-in-October.aspx
  4. 4. Social Media Assessment <ul><li>What do we hope to accomplish? </li></ul><ul><li>Is Social Media an appropriate channel? All of them or just some of them? </li></ul><ul><li>Who will manage it? </li></ul><ul><li>What resources will we need? </li></ul><ul><li>Facebook - everybody </li></ul><ul><li>LinkedIn – businesses </li></ul><ul><li>Twitter – traffic </li></ul><ul><li>MySpace – entertainment </li></ul><ul><li>Digg/Delicious/Reddit – SEO </li></ul><ul><li>YouTube - everybody </li></ul>
  5. 5. Start with Plan <ul><li>POST Method </li></ul><ul><ul><li>People – who are you trying to engage? </li></ul></ul><ul><ul><li>Objectives – what are you trying to achieve? </li></ul></ul><ul><ul><li>Strategies – what will it look like when you’re done? </li></ul></ul><ul><ul><li>Technologies – what are the tools you plan to use? </li></ul></ul>Source: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
  6. 6. People <ul><li>Employees </li></ul><ul><li>Customers </li></ul><ul><li>Volunteers </li></ul><ul><li>Donors </li></ul><ul><li>Partners </li></ul><ul><li>Vendors </li></ul><ul><li>Advocates </li></ul><ul><li>Celebrities? </li></ul>
  7. 7. Objectives <ul><li>Increase Sales </li></ul><ul><li>Increase Brand Awareness </li></ul><ul><li>Recruit Employees </li></ul><ul><li>Improve Customer Service </li></ul>
  8. 8. Strategy Website Centralizes Content: Blogs, Newsletters, Events, Campaigns, Articles, etc. Organization: Facebook Page, LinkedIn Group, Twitter People: Facebook, LinkedIn, Twitter, Digg Promote Promote
  9. 9. Popular Tactics <ul><li>Facebook Page </li></ul><ul><li>Organization Twitter Account </li></ul><ul><li>ShareThis </li></ul><ul><li>Blogs </li></ul><ul><li>YouTube </li></ul>
  10. 10. Facebook <ul><li>News feed </li></ul><ul><ul><li>Status Updates </li></ul></ul><ul><li>Groups </li></ul><ul><li>Pages </li></ul><ul><li>Networks </li></ul><ul><li>Apps </li></ul><ul><li>Events </li></ul><ul><li>Share Links/Photos </li></ul><ul><li>Locations </li></ul>
  11. 11. Twitter <ul><li>Why Twitter? </li></ul><ul><ul><li>Real-time Search </li></ul></ul><ul><ul><li>Mobile Updates </li></ul></ul><ul><ul><li>SEO Powerhouse </li></ul></ul><ul><li>Tips for Twitter </li></ul><ul><ul><li>Can simultaneously update Facebook/LinkedIn </li></ul></ul><ul><ul><li>URL Shortener – 140 char limit, so use service like http://bit.ly </li></ul></ul><ul><li>Using Twitter </li></ul><ul><ul><li>“ Tweet” = post to Twitter </li></ul></ul><ul><ul><li>“ Re-Tweet” = pass on someone’s Tweet </li></ul></ul><ul><ul><li>@username = public posting directed to a particular user </li></ul></ul><ul><ul><li>DM username = direct message to a user </li></ul></ul><ul><ul><li>#keyword = tag a post for a keyword </li></ul></ul>
  12. 12. LinkedIn <ul><li>Groups </li></ul><ul><ul><li>Discussions </li></ul></ul><ul><ul><li>Share News </li></ul></ul><ul><li>Status Updates </li></ul><ul><li>Introductions </li></ul><ul><li>Jobs </li></ul>
  13. 13. YouTube <ul><li>Branded channels </li></ul><ul><li>2 nd most used search engine </li></ul><ul><li>Content can be displayed on your website </li></ul><ul><li>10-minute limit </li></ul>
  14. 14. Blogs <ul><li>Drive Conversation </li></ul><ul><li>SEO Benefit </li></ul><ul><li>Must be Consistent </li></ul>
  15. 15. Tools <ul><li>SocialToaster </li></ul><ul><li>HootSuite </li></ul><ul><li>TweetDeck </li></ul><ul><li>Firefox </li></ul><ul><ul><li>Yoono </li></ul></ul><ul><ul><li>ScribeFire </li></ul></ul><ul><li>Act.ly </li></ul><ul><li>Twitpic </li></ul><ul><li>Bit.ly </li></ul><ul><li>FlipVideo </li></ul><ul><li>iPhone / Droid / Blackberry </li></ul><ul><li>SocialOomph </li></ul><ul><li>ShareThis / AddThis </li></ul>
  16. 16. Getting Started <ul><li>Facebook </li></ul><ul><ul><li>Create Personal Facebook Account </li></ul></ul><ul><ul><li>Upload/Invite Contacts </li></ul></ul><ul><ul><li>Create Facebook Page </li></ul></ul><ul><ul><li>Invite Fans </li></ul></ul><ul><ul><li>Promote Events </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Create LinkedIn Group </li></ul></ul><ul><ul><li>Invite Contacts </li></ul></ul><ul><ul><ul><li>Pre-Approve Upload </li></ul></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Create Corporate Twitter Account </li></ul></ul><ul><ul><li>Follow People </li></ul></ul><ul><ul><ul><li>Find On Other Networks </li></ul></ul></ul><ul><li>Create Corporate YouTube Account </li></ul><ul><ul><li>Create Branded Channel </li></ul></ul><ul><ul><li>Sign up for Nonprofit Program </li></ul></ul><ul><li>Website </li></ul><ul><ul><li>Follow on Your Networks </li></ul></ul><ul><ul><li>Add Blog </li></ul></ul><ul><ul><li>Add ShareThis </li></ul></ul><ul><ul><li>Add SocialToaster </li></ul></ul>
  17. 17. Questions? Brian Razzaque SocialToaster 410.889.7770 www.socialtoaster.com [email_address] Follow me: @razzaque

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