Market Vision Consulting Ccommercialization Excellence 10.9.13

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Marketing Vision Consulting is a global consulting company, which specializes in the development and commercialization of products and services in the life-science - pharmaceuticals, biotechnology, diagnostics, medical devices - and healthcare industry.

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Market Vision Consulting Ccommercialization Excellence 10.9.13

  1. 1. Marketing Vision Consulting LLC Marketing Vision Consulting is a global consulting company, which specializes in the development and commercialization of products and services in the life science - pharmaceuticals, biotechnology, diagnostics, medical devices - and healthcare industry. We provide global commercialization excellence.
  2. 2. Marketing Vision Consulting LLC In the new world of healthcare, with a plethora of stakeholders and decisionmakers, the Marketing Vision Consulting approach leverages a deep understanding of the complexity of the life-science and healthcare industry. We strongly believe that there is a need to infuse commercial input and customer insight in the early stages and throughout the product/service lifecycle. We also believe in realizing synergies achieved by collaboration of key business functions throughout the process. We take special pride in our track record of numerous successful launches in various therapeutic areas and business settings. The Marketing Vision Consulting team comprises of accomplished commercial, research, clinical and medical professionals who average 20+ years of life-science and healthcare industry experience across a number of business and therapeutic areas. The MVC team provides the depth of functional expertise, business savvy and strategic insight to help you address your needs and realize your goals.
  3. 3. MVC Commercialization Excellence
  4. 4. PRODUCT DEVELOPMENT • New Product Ideation & Gap Analysis • TPP Development • Technology Transfer MEDICAL AFFAIRS • TPP Development • Clinical Design Development • Technology Transfer MARKET RESEARCH • Exploratory Research • Competitive Landscape Research • Market Sizing Research MARKETING Phase I • Concept Evaluation & Opportunity Assessment • Competitive Landscape / Market Assessment Phase IIa Phase IIb Phase III Launch Growth / Maturity • Clinical Development Planning • New Product Planning • Technology Transfer • Product Strategy Development • Project Management • Team Leadership & Facilitation • New Product Proposals • Business & Financial Planning • Team Leadership & Facilitation • Regulatory Registration Planning • Project Management • Business Cases • Portfolio Management • Lifecycle Management • Clinical Operations • Medical & Safety Monitoring • Medical Strategy Development • Advocacy & KOL Development • Publication Strategy • Education of Internal Stakeholders • Medical Strategies • Scientific Meetings • Medical Information & Communication • Sales Scientific Training • Medical Promotional Support • Medical / Regulatory Alignment • Sales Scientific Training • Medical Promotional Support • Phase IV Strategy Development • • • • • Branding Research • Creative Campaign Development • Message Development • Wargaming • DTC Opportunity Assessment • ATU • Message Recall • Salesforce Effectiveness • Promotional Material/Effort Assessment • Targeting • Positioning • Brand Development • Promotional Campaign Development • Resource Allocation • Launch Readiness • Budgeting • HCP/Patient/Pay er Marketing • Multi-channel Marketing • KPIs • Brand Planning • Portfolio Optimization • Commercial Effectiveness • Lifecycle Management • LoE Strategy • Unmet Needs Assessment • Commercial Assessment • Treatment Algorithm & Patient flow fine Target Audiences & Targets • Commercial Assessment • New Product Development • Due Diligence • Investors Relationship Segmentation Targeting Positioning Pricing & Reimbursement • Formulary Positioning • KOL Influence Mapping • Market Sizing & Forecasting • Lifecycle Strategy Planning • KOL & Advocacy Development • Communication Strategy Planning
  5. 5. MARKETING VISION CONSULTING COMMERCIALIZATION SERVICES
  6. 6. Product Development  New Product Planning / Product Strategy Development  New Product Ideation & Gap Analysis  TPP Development  Regulatory Registration Planning  Technology Transfer  Business Cases  Clinical Development Planning  Portfolio Management  Lifecycle Management  Project Management – Project Timelines, Team Leadership & Facilitation  Business & Financial Planning / Budget Planning & Forecasting
  7. 7. Medical Strategic Management  Clinical Development & Operations  Medical & Safety Monitoring  Medical Affairs Platform Development - Information, Conferences, Media  Sales Scientific Training / Steering Committees  Medical Strategies - Key Opinion Leader Development, Advisory Boards, Publication Strategy  Medical / Regulatory Collaboration  Medical Promotional Support  Medical Writing  Phase IV Strategy Development
  8. 8. Market Research  Exploratory Research  Competitive Landscape Research  Commercial Assessment  Treatment Algorithm & Patient Flow  Segmentation / Targeting Research (Physician/Patient, Attitudinal/Behavioral)  Positioning  Branding Research  Promotional Campaign Development  Message Development  Key Opinion Leader (KOL) Influence Mapping  Pricing & Reimbursement Research  Formulary Positioning  Wargaming  DTC Opportunity Assessment  Awareness, Trial, Usage (ATU) Study  Message Recall  Salesforce Effectiveness  Promotional Material/Efforts Assessment
  9. 9. Marketing  Concept Evaluation & Opportunity Assessment  Competitive Landscape / Market Assessment & Sizing  Forecasting  Business Analysis & Planning  New Business Development  Strategic Marketing & Planning (Segmentation/Targeting, Positioning, Pricing, Distribution)  New Product Planning & Commercialization  Product Lifecycle Development & Portfolio Optimization  Brand Development  Key Opinion Leader & Advocacy Development & Management  Launch Readiness / Brand Planning  Medical & HCP Marketing  Consumer & Patient Marketing  Managed Markets Marketing  Multi-Channel Marketing  Metrics / KPI Development  Commercial Effectiveness & Resource Optimization  Customer Satisfaction Assessment
  10. 10. Therapeutic Area Expertise Ophthalmology Cardiovascular Medical Devices Metabolics (Diabetes/Obesity) Women’s Health Central Nervous System Disorders Diagnostics GI Disorders Antivirals/HIV Sports Physiology & Rehabilitation Nutritional Health Respiratory Anti-infectives Immunology Wound Management Dermatology & Skin Care Oncology Nursing Nephrology Transplantation Urology Cough & Cold Preparations Inflammatory Disorders Pain Disorders & Management
  11. 11. Collaborations
  12. 12. Marketing Vision Consulting LLC Contact Us: Maria Vrentzou T: 908-340-6054 E-mail: Maria@Marketing-Vision-Consulting.com Visit our website: www.marketing-vision-consulting.com

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