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High-Metabolism Marketing         March 8th, 2013
Real-time marketing is all the rage. But is it new?
Not really.  2004
The media world has sped up.
Marketing is trying to catch up.
That means retrofittingprocesses and structures  built for industrial era        marketing.
High-metabolism marketing is aboutnot just speeding up marketing butmaking it more agile and responsive.
Fitness requires training, whichmeans having the right team and          the right plan.
Fitness requires training, whichmeans having the right team and          the right plan.  The most effective teams are   t...
Fitness requires training, which means having the right team and           the right plan.   The most effective teams are ...
4 lessons from 4 experiments      in high-metabolism           marketing.
CantTweetThis.comYouSoFuckingHot.comPretendYoureBurgerKing.comPretendYoureJeep.com
1. Simple ideas executed quickly.
2. Expect the Unexpected ...
... and use it to your advantage.
3. Learn quickly from user behavior.
3. Learn quickly from user behavior.
4. Timing is essential ...
... because people move on.
1,600 tweetsResults.           3+1 people                     18,000 pageviews                                            ...
What’s Next
Thanks@bmorrissey
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High-Metabolism Marketing

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Presentation on the increased velocity of the marketing world, using four personal project to highlight lessons learned.

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High-Metabolism Marketing

  1. 1. High-Metabolism Marketing March 8th, 2013
  2. 2. Real-time marketing is all the rage. But is it new?
  3. 3. Not really. 2004
  4. 4. The media world has sped up.
  5. 5. Marketing is trying to catch up.
  6. 6. That means retrofittingprocesses and structures built for industrial era marketing.
  7. 7. High-metabolism marketing is aboutnot just speeding up marketing butmaking it more agile and responsive.
  8. 8. Fitness requires training, whichmeans having the right team and the right plan.
  9. 9. Fitness requires training, whichmeans having the right team and the right plan. The most effective teams are typically small teams, with specialists working to a shared goal.
  10. 10. Fitness requires training, which means having the right team and the right plan. The most effective teams are typically small teams, with specialists working to a shared goal.What if instead of writing about high- metabolism marketing we tried it?
  11. 11. 4 lessons from 4 experiments in high-metabolism marketing.
  12. 12. CantTweetThis.comYouSoFuckingHot.comPretendYoureBurgerKing.comPretendYoureJeep.com
  13. 13. 1. Simple ideas executed quickly.
  14. 14. 2. Expect the Unexpected ...
  15. 15. ... and use it to your advantage.
  16. 16. 3. Learn quickly from user behavior.
  17. 17. 3. Learn quickly from user behavior.
  18. 18. 4. Timing is essential ...
  19. 19. ... because people move on.
  20. 20. 1,600 tweetsResults. 3+1 people 18,000 pageviews Visitors from 85 countries @bmorrissey, idea + writing $42.68 budget Coverage in @andjelicaaa, made an intro BetaBeat, Boston Business Journal, Geekosystem, @fouhy, BuzzFeed, The designer + developer Denver Egotist, Adweek, @b3nroth, publications in tech Turkey and Japan
  21. 21. What’s Next
  22. 22. Thanks@bmorrissey

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