The sport ethic &the mainstream sports media                                BRIAN MORITZ  Ph.D. STUDENT • S.I. NEWHOUSE SC...
Introduction    1991 – Hughes and Coakley develop The Sport Ethic.     How is this perpetuated by mainstream sports media,...
Why we’re here    Purpose statement                 Examine how the                 mainstream sports media               ...
The Sport Ethic     Definition      “Being an athlete involves making sacrifices for The Game”	      “Being an athlete inv...
The Sport Ethic     Why it matters                      SO WHAT?BRIAN MORITZ           • The sport ethic & the mainstream ...
The Sport Ethic     Why it matters                      Deviant overconformityBRIAN MORITZ              • The sport ethic ...
PTI     About the showBRIAN MORITZ          • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
PTI      About the show     “When PTI went on the air, and it was on the TV     sets in the sports department at the Washi...
Theory                      GatekeepingBRIAN MORITZ           • The sport ethic & the mainstream sports media •SYRACUSE UN...
Theory                      FramingBRIAN MORITZ          • The sport ethic & the mainstream sports media •SYRACUSE UNIVERS...
Research questions     RQ1: How do the topics selected for     inclusion in a PTI broadcast reflect The     Sport Ethic?  ...
How I did it     Method              Qualitative textual analysis of PTI podcasts.              Constructed week sample (R...
What I found     Results      “Dedication to The Game.”	      • Mariano Rivera’s injury – “He’s not going to have it abort...
What I found     Results      “Striving for distinction.”      • Winning matters above everything else.      • “Tiger didn...
What I found     Results      “Accepting risks, playing through pain”	      • “It’s a sign of respect, to play him hard.”	...
What I found     Results      “Accept no limits”	      • Rivera’s planned comeback      • Tiger Woods’ struggles to return...
What I learned     Discussion      Strive for distinction by far the most      prominent, followed by dedication.      No ...
What I learned     Discussion      Stories picked reflect the ethic,      discussion didn’t always.	      Suggests that Ga...
CONTACT                      BRIAN MORITZ                                    Ph.D. STUDENT                                ...
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Pti presentation

  1. 1. The sport ethic &the mainstream sports media BRIAN MORITZ Ph.D. STUDENT • S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS • SYRACUSE UNIVERSITY SPORTSMANSHIP DAY SYMPOSIUM • SUNY OSWEGO • MARCH 7, 2013
  2. 2. Introduction 1991 – Hughes and Coakley develop The Sport Ethic. How is this perpetuated by mainstream sports media, if at all?BRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  3. 3. Why we’re here Purpose statement Examine how the mainstream sports media helps promote and perpetuate The Sport Ethic.BRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  4. 4. The Sport Ethic Definition “Being an athlete involves making sacrifices for The Game” “Being an athlete involves striving for distinction” “Being an athlete involves accepting risks and playing through pain” “Being an athlete involves refusing to accept limits in the pursuit of possibilities” - Hughes and Coakley, 1991BRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  5. 5. The Sport Ethic Why it matters SO WHAT?BRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  6. 6. The Sport Ethic Why it matters Deviant overconformityBRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  7. 7. PTI About the showBRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  8. 8. PTI About the show “When PTI went on the air, and it was on the TV sets in the sports department at the Washington Post, people didn’t even look up. They’d heard us argue so many times, they simply assumed we were in the building.” - Tony KornheiserBRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  9. 9. Theory GatekeepingBRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  10. 10. Theory FramingBRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  11. 11. Research questions RQ1: How do the topics selected for inclusion in a PTI broadcast reflect The Sport Ethic? RQ2: How do the way in which the hosts discuss the topics in a PTI broadcast reflect and perpetuate The Sport Ethic.BRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  12. 12. How I did it Method Qualitative textual analysis of PTI podcasts. Constructed week sample (Riffe, Aust & Lacy, 1993). Five weeks, starting Monday March 26, 2012. 91 total stories coded (One interview).BRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  13. 13. What I found Results “Dedication to The Game.” • Mariano Rivera’s injury – “He’s not going to have it aborted like this.” • Lamar Odom’s reality show – distracted from “the game.” • Proper attitude – the right way to play the game.BRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  14. 14. What I found Results “Striving for distinction.” • Winning matters above everything else. • “Tiger didn’t get to be Tiger by winning one.” • “If they lose, if you don’t close, people are gonna say it’s her fault.”BRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  15. 15. What I found Results “Accepting risks, playing through pain” • “It’s a sign of respect, to play him hard.” • Wright “had had trouble staying on the field lately.” • Not often mentionedBRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  16. 16. What I found Results “Accept no limits” • Rivera’s planned comeback • Tiger Woods’ struggles to return • Only tangential references.BRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  17. 17. What I learned Discussion Strive for distinction by far the most prominent, followed by dedication. No real references to accepting risk (luck of the sample) or no limits (nature of show).BRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  18. 18. What I learned Discussion Stories picked reflect the ethic, discussion didn’t always. Suggests that Gatekeeping practices perpetuate The Sport Ethic, but not Framing.BRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY
  19. 19. CONTACT BRIAN MORITZ Ph.D. STUDENT S.I. Newhouse School of Public Communications Syracuse University http://about.me/BrianMoritz bmoritz@syr.eduBRIAN MORITZ • The sport ethic & the mainstream sports media •SYRACUSE UNIVERSITY

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