LEADING OFF:THE PROMINENCE OF SPORTS STORIES      IN U.S. NEWS SOURCES                                                    ...
BRIAN MORITZ                           • LEADING OFF •                      THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS ...
EARL WARREN SAYS   INTRODUCTION     I always turn to     the sports section first.     The sports page records people s   ...
BRIAN MORITZ                           • LEADING OFF •                      THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS ...
BRIAN MORITZ                           • LEADING OFF •                      THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS ...
But really ...BRIAN MORITZ                           • LEADING OFF •                      THE PROMINENCE OF SPORTS STORIES...
BRIAN MORITZ                           • LEADING OFF •                      THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS ...
WHY WE RE HERE   PURPOSE STATEMENT      How prominently are sports      stories displayed in newspapers,      on news webs...
Theory                      Placement/                      ProminenceBRIAN MORITZ                             • LEADING O...
Theory                      GatekeepingBRIAN MORITZ                             • LEADING OFF •                        THE...
Theory                      SettingBRIAN MORITZ                           • LEADING OFF •                      THE PROMINE...
Theory                      NewsworthinessBRIAN MORITZ                              • LEADING OFF •                       ...
Theory                      Sports as newsBRIAN MORITZ                              • LEADING OFF •                       ...
Hypotheses    • H1a: In written media (print and online), sports stories appearing in the news sections of    newspapers a...
How I did it   Methods •      Pew National Coverage Index (NCI) -      2010 sample	      1,278 Big Stories              52...
How I did it   MethodsBRIAN MORITZ                           • LEADING OFF •                      THE PROMINENCE OF SPORTS...
How I did it   Methods •       DV: Placement/prominence	       IVs: Geographic focus (U.S./international), Length (word   ...
Boring stats slide 1   ResultsBRIAN MORITZ                                • LEADING OFF •                           THE PR...
Boring stats slide 2   ResultsBRIAN MORITZ                                • LEADING OFF •                           THE PR...
Boring stats slide 3   ResultsBRIAN MORITZ                                • LEADING OFF •                           THE PR...
Boring stats slide 4   ResultsBRIAN MORITZ                                • LEADING OFF •SYRACUSE UNIVERSITY        THE PR...
Huh?BRIAN MORITZ                           • LEADING OFF •                      THE PROMINENCE OF SPORTS STORIES IN U.S. N...
What it means   Results   Sports print stories were more than 200 percent more likely    to have middle prominence than sp...
What it means   Results   Sports stories on network TV newscasts are 46 percent more   likely to have low prominence than ...
ButBRIAN MORITZ                           • LEADING OFF •                      THE PROMINENCE OF SPORTS STORIES IN U.S. NE...
Biggest numbers    Results              1.6              Percent of data set                                              ...
LEADING OFF:THE PROMINENCE OF SPORTS STORIES      IN U.S. NEWS SOURCES                                                    ...
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Moritz.leading off

  1. 1. LEADING OFF:THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCES BRIAN MORITZ Ph.D. STUDENT • S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS • SYRACUSE UNIVERSITY SUMMIT ON COMMUNICATION AND SPORT • FEB. 23, 2012 • UNIVERSITY OF TEXAS
  2. 2. BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  3. 3. EARL WARREN SAYS INTRODUCTION I always turn to the sports section first. The sports page records people s accomplishments; the front page has nothing but man s failures.BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  4. 4. BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  5. 5. BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  6. 6. But really ...BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  7. 7. BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  8. 8. WHY WE RE HERE PURPOSE STATEMENT How prominently are sports stories displayed in newspapers, on news websites, and on television and radio newscasts and news programs?BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  9. 9. Theory Placement/ ProminenceBRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  10. 10. Theory GatekeepingBRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  11. 11. Theory SettingBRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  12. 12. Theory NewsworthinessBRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  13. 13. Theory Sports as newsBRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  14. 14. Hypotheses • H1a: In written media (print and online), sports stories appearing in the news sections of newspapers are more likely to have high prominence than sports stories on online news sites. • H1b: International sports stories are more likely to have higher prominence than local or national stories. • H1c: Longer stories are more likely to have higher prominence than shorter ones. • H2a: In broadcast media (network, cable and radio), sports stories appearing on a network newscast are more likely to have high prominence than sports stories on cable newscasts or radio. • H2b: International sports stories are more likely to have higher prominence than local or national stories. • H2c: Longer stories are more likely to have higher prominence than shorter ones. BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  15. 15. How I did it Methods • Pew National Coverage Index (NCI) - 2010 sample 1,278 Big Stories 52,614 individual stories 18 sports Big Stories 851 individual sports stories BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  16. 16. How I did it MethodsBRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  17. 17. How I did it Methods • DV: Placement/prominence IVs: Geographic focus (U.S./international), Length (word count, seconds) Focal variable: Source Written (print vs. online); Broadcast (network vs. cable/radio) BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  18. 18. Boring stats slide 1 ResultsBRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  19. 19. Boring stats slide 2 ResultsBRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  20. 20. Boring stats slide 3 ResultsBRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  21. 21. Boring stats slide 4 ResultsBRIAN MORITZ • LEADING OFF •SYRACUSE UNIVERSITY THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCES
  22. 22. Huh?BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  23. 23. What it means Results Sports print stories were more than 200 percent more likely to have middle prominence than sports stories on online news sites. Longer stories are more likely to be middle prominence than high. Partial support for hypotheses 1a and 1c. No support for hypothesis 1b. BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  24. 24. What it means Results Sports stories on network TV newscasts are 46 percent more likely to have low prominence than those on cable TV or radio. Network TV sports stories of low prominence are also 1 percent more likely to be shorter than sports stories on cable TV or radio. Partial support for hypotheses 2a and 2c. No support for hypothesis 2b. BRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY 24
  25. 25. ButBRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  26. 26. Biggest numbers Results 1.6 Percent of data set 1.4 Percent of storiesBRIAN MORITZ • LEADING OFF • THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCESSYRACUSE UNIVERSITY
  27. 27. LEADING OFF:THE PROMINENCE OF SPORTS STORIES IN U.S. NEWS SOURCES BRIAN MORITZ Ph.D. STUDENT • S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS • SYRACUSE UNIVERSITY SUMMIT ON COMMUNICATION AND SPORT • FEB. 23, 2012 • UNIVERSITY OF TEXAS

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