This presentation was originally given at the HOW Interactive Conference in Washington, DC on September 27, 2012.
When web designers start a new project, one of the first challenges they face is how to organize the site. What content needs to be accommodated? What information is primary, and what’s secondary? What should the navigation consist of?
In this session, Brian Miller will give you a detailed look at information architecture (and help you answer all those questions). He’ll take you through site map planning, wireframes, information hierarchy, and more. You’ll learn how to think about the elements of a Web page—headers and footers, sidebars and features…everything that contributes to how intuitive a site is to use and navigate. You’ll see what works and why—and also learn what to avoid. You’ll walk away with the ability to put yourself in the user’s shoes, and to think like an information architect.