Brian Lyons Design Portfolio

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Brian Lyons Design Portfolio

  1. 1. CONTACT INFO ART DIRECTOR: BRIAN LYONS Brian Lyons 434 Orion Road OBJECTIVE Batavia, IL 60510 In search of a work environment that will provide art direction and design opportunity in a variety of disciplines. An environment that promotes growth and thrives on creative challenges. An environment that embraces the creative blyons917@gmail.com process and client partnerships to provide solutions that work. 847.910.2014 EXPERIENCE References available upon request SENIOR ART DIRECTOR Aspen Marketing Services March 2008-Present Qwest Telecommunications March 2008-Present Responsible for art direction, design and presentation on multiple Qwest Consumer Direct Mail segments. Charged on every project to refresh creative, explore format and utilize strategy to keep the consumer intrigued and push response rate. AWARDS • Internal Agency Awards ART DIRECTOR Wunderman, Chicago, June 2003-March 2008 • Best Creative Person 2007 Burger King February 2006-March 2008 • Achievement For Impact 2002 Responsible to provide art direction to in-house studio, junior art directors, imaging/retouching specialists and photographers • Achievement For Interaction 2001 on national and local campaigns. Intensely involved in the conception, design, presentation and production of multiple projects. • Design of the Times - Silver Winner ConAgra Foods September 2005-February 2006 • NFL Packaging 2007 Responsible for online design and art direction for multiple ConAgra brands. Projects included email and banner design, website Burger King redesign, promotional websites and online games. Integral in the concepting and design of presentation pitch that won the business. Microsoft January 2005-February 2006 Responsible for design, art direction and online production of global marketing campaigns for the Windows Mobile brand. FEATuRED Campaigns consisted of email and banner launches, promotional websites and direct mail. • American Printer Magazine Sears.com June 2003- April 2005 • Innovative use of UV Printing Responsible for bi-weekly design refreshes of homepage creative as well as art direction and workflow management of promotional Qwest Rocks In-Store Promo ads site-wide. Integral in concepting, design and production of seasonal online marketing campaigns and promotional mini-sites. ACCOuNT COORDINATOR Wunderman, Chicago, June 2000-June 2003 CLIENTS • Various Project Work SKILLS • Applebee’s • Highly skilled in Photoshop, Illustrator and InDesign • Excellent verbal and written communication skills • AT&T • Working knowledge of Flash and Dreamweaver • Highly organized and experienced in detail oriented tasks • Craftsman Motorsports • Experienced in a variety of disiplines • Experienced and effective in meeting all deadlines • LivingWell Cancer Resource Center (In-Store, Online, Direct Mail and Event Marketing) • TDS Telecom • The Heckler • Tourism Ireland EDuCATION • 2016 Chicago Olympics NORThERN ILLINOIS uNIVERSITY Bachelor of Fine Arts, Painting
  2. 2. NEW CHICKEN CRANBERRY NEW WALNUT CHICKEN CRANBERRY SALAD WALNUT Limited Time Only SALAD Romaine Lettuce • Glazed Walnuts Dried Cranberries • Three Cheese Blend Fat Free Raspberry Vinegrette $ . Limited Time Only TM & © 2006 Burger King Brands, Inc. All Rights Reserved. INTERIOR SMALL TRANSLITE / TRADE ZONE–INTERIOR / SNIPE SIZE B / 08/14/06 – 08/27/06 Interior Translite Exterior Window Static Burger King: Chicken Cranberry Walnut Salad Market Test POP Burger King tossed the team a creative brief seeking a fresh look for their new salad offering. This look would be upscale, clean and make the Chicken Cranberry Walnut Salads’ unique ingredient build stand out from the other options in the BK Salad Collection. Elements were tested in market to determine if and when this salad would become a local option for franchisees. The Result... Look for the Chicken Cranberry Walnut Salad in a BK Near You.
  3. 3. ulTIMaTe Double Double bacon WhoPPeR ® Double cheese Double gooD VALUE MEAL IncLUdEs MEdIUM FrIEs And MEdIUM soFt drInk $ . Exterior Translite ULTIMATE DOUBLE BIG BK WHOPPER ® FISH VALUE MEAL $ IncLUdEs MEdIUM FrIEs And MEdIUM soFt drInk . Window Static Exterior Translite Burger King: New POP Template Burger King charged the creative team to explore refreshing the look and feel of the current POP to bring a more cohesive look across elements throughout the restaurant. The team landed on a modular approach which could easliy be modified to various sizes of POP as well as easily modified creatively from one promotional window to the next. The Result... A great new look and increased effieciency in design and production.
  4. 4. Door Decal Under Counter Banner Burger King: NFL National Promotion POP (Kids) He’s got the moves, he’s got the bling, he’s the Bobblehead King. The King and his big plastic head took the field in this NFL promotion for kids. One of 8 original NFL King Bobbleheads, representing different positions, were included in every kids meal purchase. The Result... Satisfied Clients Nodding Heads in Approval.
  5. 5. STEALTH 4 LEVELS WITH RACING HIDDEN FEATURES! ACTION MULTIPLE MODES CHOOSE FROM 5 AND COURSES! DIFFERENT ARENAS! 399 ONLY $ EACH WITH ANY VALUE MEAL PURCHASE Counter Card Interior Large Translite Collector Cups Burger King: XBOX National Promotion Packaging and POP Burger King collaborated with XBOX to produce 3 original video games starring The King. Pocket Bike Racer, Big Bumpin’ and Sneak King promised action and adventure in an alternate world where The King ruled supreme. The games retailed for $3.99 with a Value Meal purchase and the POP was responsible for a majority of the heavy-lifting on awareness and sales. The Result... Over 2 Million Games Sold and Counting.
  6. 6. Featured In American Printer Magazine Innovative use of UV Printing Technology Qwest: Verizon Wireless Retail Launch POP Who rocks? Qwest Rocks! Now an Authorized Agent for Verizon Wireless. For this two-day event, street teams were deployed wearing custom designed concert T-Shirts and armed with backstage passes and LG Dare inspired lanyards redeemable for a free gift at retail locations. Rockin’ window clings, three dimensional counter cards and terminal toppers continued the vibe in-store. The Result… Now with Phone, Internet, TV and Wireless, Qwest Rocks! And so can you.
  7. 7. ® OFFICIAL SPONSOR HAVE IT YOUR WAY ® OF THE NFL Collector Cups TM & © 2006 Burger King Brands, Inc. All Rights Reserved. © 2006 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League. Trayliner DESIGN Winner: Silver TIMES Design Of The Times – Packaging OF THE Burger King: NFL National Promotion Packaging (Adult) The creative team used packaging elements to add some “flavor” to the nuts and bolts POP kit created to support Burger King’s Official Sponsorship of the NFL. The trayliner was turned into a “Flavor Rules at BK” guide of 18 original illustrations portraying ridiculously funny violations related to eating Burger King food. Individual “rules” were then applied randomly on all cups and take-out bags during the NFL window. The Result... Extreme Client Celebration.
  8. 8. NEW HOMESTYLE MELTS JUST LIKE MOM NEVER MADE TM & © 2007 Burger King Brands, Inc. All Rights Reserved. Price and participation may vary. Out-of-Home Billboard Burger King: homestyle Melts National Out-of-home Campaign The King was ready to go national with his version of home cooking, the Homestyle Melt. The look of the OOH campaign takes the idea and nostalgia of home and uses the BK voice to turn it on its ear. The Result… The King’s Message Hits Home In Style.
  9. 9. Interior Page Homepage Interior Page Microsoft: windowsmobile.com Site Design The team was charged with creating a website to support the global media launch of Windows Mobile. The site was designed creatively and architecturally to house an abundance of information about the new applications as well as the devices with Windows Mobile installed. Main features of the site are an interactive homepage demo, application overviews and deep-dive informational sections, interactive device demos, and technology hints and tips. The Result... A Sharp Increase of People “Working Off-Site”.
  10. 10. Email Landing Page Banner Microsoft: Audiovox SMT 5600 Smartphone Online Launch The global launch of this new smartphone was supported by email and banner campaigns targeting specific consumer interests: Hardware, Software and Outlook. All media drove traffic to 1 of 3 customized flash landing pages allowing the user to view demos, learn more about product capabilities and most importantly buy a device. The Result... Raised Consumers Intelligence About Smartphones.
  11. 11. Homepage Newsletter Butterball: Site Redesign and Newsletter Program This ConAgra Foods brand was looking to update their look online. The team was charged with a complete creative and technical makeover of the homepage. A new, cleaner look was established and housed in a new multifunctional flash environment. Following the new look of the homepage were various interior page enhancements and a new look for the seasonal newsletter. The Result... Client Carved Out More Work, The Holiday Guide Mini-Site.
  12. 12. Homepage Floating Ad Interactive Brand Emails Sears.com: Clothing Online Launch Campaign As Agency of Record for sears.com the team was responsible for all site updates, the email program, promotional banner campaigns and mini-sites. When sears.com was ready to launch clothing online, we were charged with the awareness campaign to drive traffic to the site. We designed and produced a sears.com homepage takeover ad, and interactive brand email program and an interactive flash banner campaign garnering above expectations site traffic. The Result... Increase of Online Baskets Containing V-8 Tractors and V-Neck Sweaters.
  13. 13. , He y Sam ple Qw est and Sw itc h to ic y fib er- opt get the onl h t com es wit Int ern et tha t W i-F i Sample A. Sample FR EE Qw es Wi -Fi ! &T pow ere d by AT 1234 Any Street re her e! Anywhere, US 00000 Wi sh you we F12127V45 FREE Qwest Wi-Fi powered by AT&T Wi-Fi is here! Where will it E x p lo re th e w it h E x p lo re th e w it h p os s ib il it ie s p os s ib il it ie s take you? Now there’s an exciting new reason to switch to Qwest® Fiber-Optic Internet*: It comes with Now there’s an exciting new reason to switch to Qwest® Fiber-Optic Internet*: It comes with FREE Qwest Wi-Fi in thousands of locations nationwide. That’s the kind of freedom you can’t FREE Qwest Wi-Fi in thousands of locations nationwide. That’s the kind of freedom you can’t get with cable. So what are you waiting for? Get out there and enjoy your FREE Qwest Wi-Fi get with cable. So what are you waiting for? Get out there and enjoy your FREE Qwest Wi-Fi in all of the places you love. in all of the places you love. For participating locations, go to qwest.com/wifi For participating locations, go to qwest.com/wifi POST CARD Switch to Qwest Fiber-Optic Internet* and get FREE Qwest Wi-Fi Switch to Qwest Fiber-Optic Internet* and get FREE Qwest Wi-Fi 1801 California St., 19th Floor Denver, CO 80202 access at more than 17,000 hotspots nationwide. access at more than 17,000 hotspots nationwide. Choose the fiber-optic speed you want: Choose the fiber-optic speed you want: , He y Sam ple UP TO UP TO UP TO UP TO UP TO UP TO Qw est and 7 MBPS 12 MBPS 20 MBPS 7 MBPS 12 MBPS 20 MBPS Sw itc h to er- opt ic get the onl y fib h connection speeds connection speeds connection speeds connection speeds connection speeds connection speeds t com es wit Int ern et tha t W i-F i Sample A. Sample $25** A MONTH $35** A MONTH $45** A MONTH $25** A MONTH $35** A MONTH $45** A MONTH FR EE Qw es Wi -Fi ! &T FOR 12 MONTHS FOR 12 MONTHS FOR 12 MONTHS FOR 12 MONTHS FOR 12 MONTHS FOR 12 MONTHS pow ere d by AT 1234 Any Street No term contract required No term contract required re her e! Anywhere, US 00000 PLUS: Get automatic online backup with Qwest Personal Digital Vault™—now with 2 GB FREE! PLUS: Get automatic online backup with Qwest Personal Digital Vault™—now with 2 GB FREE! Wi sh you we * Fiber-optics exists from the neighborhood terminal to the Internet. * Fiber-optics exists from the neighborhood terminal to the Internet. ** Promotional pricing available for 12 months to new Qwest High-Speed Internet® customers subscribing to Qwest Connect® Platinum or Titanium or Quantum with Windows Live™. Requires a qualifying ** Promotional pricing available for 12 months to new Qwest High-Speed Internet® customers subscribing to Qwest Connect® Platinum or Titanium or Quantum with Windows Live™. Requires a qualifying home phone package. See below for details. home phone package. See below for details. Fiber-optic service is available only in select areas. Fiber-optic service is available only in select areas. F12127V45 e h er e? POST CARD e h er e? W is h y ou w er 1 866.644.2099 W is h y ou w er 1 866.644.2099 Die-cut First Reveal . Call . Call 1801 California St., 19th Floor Billboard and Mailing Panel S w it c h to d ay S w it c h to d ay Denver, CO 80202 Español 1 800.242.5071 Español 1 800.242.5071 FREE Qwest Wi-Fi powered by AT&T Wi-Fi is here! Where will it Click qwest.com Click qwest.com , He y Sam ple Visit a Qwest store Visit a Qwest store Qw est and take you? Sw itc h to opt ic get the onl y fib er- com es wit h t Quantum with a two-year commitment or $49.99 for Platinum / $59.99 for Titanium / $72.99 for Quantum for month-to-month subscribers. Prices for other customers Int ern et /tha for t W i-F i High-Speed Internet Promotional Pricing: Standard rates will apply after 12 months. Current standard monthly rates for customers with a qualifying home phone package are: $36.99 for Platinum / High-Speed Internet Promotional Pricing: Standard rates will apply after 12 months. Current standard monthly rates for customers with a qualifying home phone package are: $36.99 for Platinum / Sample A. Sample FR EE Qw es Wi -Fi ! $46.99 for Titanium $59.99 $46.99 for Titanium / $59.99 for Quantum with a two-year commitment or $49.99 for Platinum / $59.99 for Titanium / $72.99 for Quantum for month-to-month subscribers. Prices for other customers will be higher. Discount will begin with first full month of billing. Offer cannot be combined with other high-speed Internet promotions or reward cards unless otherwise allowed. Other restrictions may apply. will be higher. Discount will begin with first full month of billing. Offer cannot be combined with other high-speed Internet promotions or reward cards unless otherwise allowed. Other restrictions may apply. Limited time offer. Qwest Wi-Fi: Qwest Wi-Fi is a complimentary service available only to Qwest High-Speed Internet® subscribers. Go to qwest.com/wifi to find participating locations and for further details. Limited time offer. Qwest Wi-Fi: Qwest Wi-Fi is a complimentary service available only to Qwest High-Speed Internet® subscribers. Go to qwest.com/wifi to find participating locations and for further details. Qwest Personal Digital Vault™: This is an online back-up service for files stored on personal computer and is not designed to be an alternative storage site. Includes 2 GB storage capacity per account at pow ere d:forby not available beall areas. business or speeds are based on sync ServiceDownload speeds1234to 15% and TermsStreet Contact Qwest for completesuch as Anydue to network agreement. and may vary for reasons details. Qwest Personal Digital Vault™: This is an online back-up service for files stored on personal computer and is not designed to be an alternative storage site. Includes 2 GB storage capacity per account at &T AT no charge for Qwest High-Speed Internet subscribers. Customer can have more than one account but can back up only one computer per account. Each account requires a different e-mail address. Additional capacity available purchase. Cannot used for other commercial activity. is subject to additional restrictions of Service no charge for Qwest High-Speed Internet subscribers. Customer can have more than one account but can back up only one computer per account. Each account requires a different e-mail address. Additional capacity available for purchase. Cannot be used for business or other commercial activity. Service is subject to additional restrictions and Terms of Service agreement. Contact Qwest for complete details. Qwest Connect Service ® in Connection rates. will be up lower requirements Qwest Connect®: Service not available in all areas. Connection speeds are based on sync rates. Download speeds will be up to 15% lower due to network requirements and may vary for reasons such as Anywhere, US 00000 customer location, Web sites accessed, Internet congestion and customer equipment. Speed tiers of 7 Mbps and lower are provided over fiber optics in selected areas only. Customers qualifying for Qwest customer location, Web sites accessed, Internet congestion and customer equipment. Speed tiers of 7 Mbps and lower are provided over fiber optics in selected areas only. Customers qualifying for Qwest re her e! Connect® Platinum will receive maximum line speeds ranging from 3 to 7 Mbps. Windows Live™ is compatible with Windows® XP (with Service Pack 2 or greater) and Windows Vista® operating systems. Wi sh you we Connect® Platinum will receive maximum line speeds ranging from 3 to 7 Mbps. Windows Live™ is compatible with Windows® XP (with Service Pack 2 or greater) and Windows Vista® operating systems. Customers with other Windows operating systems will receive MSN® Premium. Certain features of Windows Live are not available to Macintosh users. Activation fee applies. Prices exclude taxes, surcharges, Customers with other Windows operating systems will receive MSN® Premium. Certain features of Windows Live are not available to Macintosh users. Activation fee applies. Prices exclude taxes, surcharges, and other fees. With approved credit. Requires compatible modem. Subject to additional restrictions and subscriber agreement. Windows Live also requires acceptance of Microsoft terms and conditions. and other fees. With approved credit. Requires compatible modem. Subject to additional restrictions and subscriber agreement. Windows Live also requires acceptance of Microsoft terms and conditions. Microsoft, MSN Premium, Windows, Windows Live and Windows Vista are trademarks of the Microsoft group of companies. All other trademarks are owned by their respective companies. Microsoft, MSN Premium, Windows, Windows Live and Windows Vista are trademarks of the Microsoft group of companies. All other trademarks are owned by their respective companies. Copyright © 2009 Qwest. All rights reserved. Copyright © 2009 Qwest. All rights reserved. F12127V45 F12127V45 F12127V45 Final Reveal FREE Qwest Wi-Fi powered by AT&T Wi-Fi is here! Where will it Qwest Consumer DM: Internet upgrade with Free Wi-Fi Self-Mailer take you? The message: Simply upgrade your Qwest High-Speed Internet at home and recieve free Wi-Fi to keep you connected in all your travels. To visually payoff the travel aspect of Wi-Fi, we employed a twist on the vintage ”Greetings From…” postcard look. This self-mailer is both visually arresting and engaging as it illustrates how Free Wi-Fi can keep you to stay connected at your favorite book stores, coffee houses and restaurants. The Result... The first travel postcard with a response rate.
  14. 14. QWEST SAVINGS CALCUL ATOR Promo Code: B11731V35 to see HoW MUCH YoU CAN sAVe cAll Qwest At 1 800-871-0118 iNterNet pHoNe totAL HoMe pHoNe DigitAL tV HigH-speeD WireLess = $ + $ + $ + $ $ monthly communicAtions spending Add up your totAl QW EST SAVINGS CALCUL ATOR Promo Code: F11731V3 Promo Code: B11731V35 to see HoW MUCH YoU CAN sAVe 5 cAll Qwest At 1 800-871-0118 *Compared to Qwest serv iNterNet pHoNe ices sold sepa rately. 1/2” Slit to NeSt (do No priNt) totAL HoMe pHoNe DigitAL tV HigH-speeD WireLess = $ + $ + $ + $ $ qwest.com/p ss • Find a ayle Qwe call. click. co st store: 1 877-567-1717 • ¿Español? monthly communicAtions spending me in. 1 800 1 800-242-507 1 Add up your totAl there are no -871-0118 magical sol utions. Luckily Sample A. Sample , there’s Qw est. 1234 Any Street 1801 California St., 19th Floor PRSRT STD Anytown, US, 000000-0000 Denver, CO 80202 U.S. POSTAGE with just a little PAID help from Qwe 1/2” Slit to NeSt (do No priNt) Call us toda st. QWEST y for a Com plimentary Acc ount Review, monthly bills and let us show without sacr you how you High-Speed ificing quality. can save mon Internet , DIR ey and entertain ® ECTV service ment services ® and Verizon With just one you depend Wireless thro simple call to on. And, whe ugh Qwest, n you bundle you’ll be lowe Qwest, you best-in-clas ring your can save up s services like Sample A. Sample make sure you to $25 every Qwest get the best month* on the 1234 Any Street If you’re like you can for home commun most folks, you your hard-ear ications ned money. Anytown, US, 000000-0000 don’t have a lot of “dispos That’s where we come in. Dear Sample able” income A. Sample, these days. But you’d also like to If you already have a goose that lays golden eggs, congratulations. However, if you could stand to save up to $25 every month* on services on services you use every day, please read this. However, if you use ever y day, pleas you could sta e read this. If you already nd to save have a goo up to $25 ev nth* se that lays ery mo golden egg s, congratula Enclosed: An important message for non-billionaires. ns. tio Dear Sample A. Sample, If you already have a goose that lays golden eggs, congratulations. If you’re like most folks, you don’t have a lot of “disposable” income these days. But you’d also like to make sure you get the best you can for your hard-earned money. That’s where we come in. However, if you could stand to save up to $25 every month* E11731V33-35 on services you use every day, please read this. With just one simple call to Qwest, you can save up to $25 every month* on the home communications and entertainment services you depend on. And, when you bundle best-in-class services like Qwest High-Speed Internet® DIRECTV® service and Verizon Wireless through Qwest, you’ll be lowering your , monthly bills without sacrificing quality. Call us today for a Complimentary Account Review, and let us show you how you can save money Outer Envelope Dear Sample A. Sample, with just a little help from Qwest. Anytown, US, If you also have a money tree, kindly disregard this letter. 000000-00 If you’re like most folks, you don’t have a lot of “disposable” income these days. But you’d also like to 1234 Any Stre 00 et make sure you get the best you can for your hard-earned money. That’s where we come in. You have a phone. A television. A computer. Sample A. Sam ple With just one simple call to Qwest, you can save up to $25 every month* on the home communications there are no magical solutions. Luckily, there’s Qwest. and entertainment services you depend on. And, when you bundle best-in-class services like Qwest High-Speed Internet® DIRECTV® service and Verizon Wireless through Qwest, you’ll be lowering your , monthly bills without sacrificing quality. call. click. come in. 1 800-871-0118 qwest.com/payless • Find a Qwest store: 1 877-567-1717 • ¿Español? 1 800-242-5071 Call us today for a Complimentary Account Review, and let us show you how you can save money 1/2” Slit to with just a little help from Qwest. NeSt (do No priN t) Promo Code: F11731V35 *Compared to Qwest services sold separately. there are no magical solutions. Luckily, there’s Qwest. ur totAl Add up yo g call. click. come in. 1 800-871-0118 mmunicAtio ns spendin qwest.com/payless • Find a Qwest store: 1 877-567-1717 • ¿Español? 1 800-242-5071 Letter and Buckslip monthly co = $ + $ + $ puter. $ + $ HoMe pHoN e totAL vision. A com DigitAL tV phone. A tele disregard this letter. HigH-speeD You have a tree, kindly WireLess iNterNet 71-0118 t At 1 800-8 sAVe pHoNe *Compared toe a mo ney sold separately. Promo Code: B11731V 35 also hav Qwest services cAll Qwes Promo Code: F11731V35 If you YoU CAN MUCH to see HoW OR CA LCUL AT VINGS QW EST SA E1173 1V33 -35 Enclosed: An important me ssage for non res. -billionai Qwest Consumer DM: Account Review Letter Package Now more than ever people are concerned about tightening the purse strings, and bundling services with Qwest is a great way to keep family budgets in check. To show Qwest’s empathy and helpful role in dealing with this concern, this letter package utilizes tongue-in-check Denver, CO humor in copy tone and illustration style to appeal to folks’ common sense. The Result... Apparently not many people have a Money Tree. 80202 1801 California Floor St., 19th QWEST PAID U.S. POSTAG E PRSRT STD

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