Brian Gerber Profile - Digital Project Manager

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Brian Gerber Profile - Digital Project Manager

  1. 1. PRESENTATION : EMPLOYEE PROFILE BR IAN G ERBER Digital Project Manager Interactive Producer [http://goskyoffice.com/bgerber-portfolio] sky ffice ma na ge b us i ness everyw here
  2. 2. BRIAN GERBER : Digital Project Manager & Interactive Producer Table of Contents 1. Summary of Work 2. PM Responsibilities 3. PM Skills & Deliverables 4. Work History Timeline 5. Software Tools Table 6. SkyOffice & AiVision CN 7. CBS Interactive 8. Publicis Modem 9. Venables Bell & Partners 10. HP Home & Home Office 11. Sony ImageStation 12. Contacts & Communities [http://goskyoffice.com/bgerber-portfolio] sky ffice ma na ge b us i ness everyw here
  3. 3. BRIAN GERBER : Digital Project Manager & Interactive Producer Summary of Work I’ve been an interactive producer, project manager and marketing specialist for HP, Sony, CBS and several top-tier ad agencies with clients HBO, PG&E, Amgen, Wyeth, Audi and Nestle. I lead and facilitate teams that make digital marketing products and web/mobile software with which target users engage or interact. I pay keen attention to consumer insights and stakeholder interests to best ensure product success meets project goals. And I balance relationships between budget spent, time served, and quality of output delivered. I most enjoy leading and facilitating stakeholders, strategists, creatives, engineers, analysts and IA/UX/CS specialists to make digital products and information more “useful” for digital people. [http://goskyoffice.com/bgerber-portfolio] sky ffice ma na ge b us i ness everyw here
  4. 4. BRIAN GERBER : Digital Project Manager & Interactive Producer Responsibilities and Tasks Maturity Assessment: Needs Assessment, Strategy Scorecard, Scope, Timeline, Cost, Quality, Resources, Software System & Integration, Communication, Risk, Procurement, RFI/P, SOW, SLA Initiation Phase: BRD/MRD, Business Case, Feasibility Study, Stakeholder Analysis, Project Charter Planning Phase: Goals & Objectives, Key Success Factors, Work Breakdown Structure, Team Roles, Responsibility Assignments, Schedule, Budget, Risk & Communication Plan, Document Handling, Asset & Deliverable Workflow, Testing Plan, Review & Approval Process, Escalation Process Execution Phase: Task Management, Asset & Deliverable Management, Documentation Management, Issue Log, Change Request Form, Status Reporting, Deliverable Approval Controlling Phase: Resource Management, Milestone Tracking, Budget Tracking, Earned Value Management, Change Log, Quality Control Log, Risk Mitigation Checklist, Issue Resolution Log Closure Phase: Final Acceptance, Post-Project Evaluation, Lessons Learned, Closure Checklist Agile Software Dev Specific: User Stories, Data Modeling, Requirements Modeling & Estimation, Iteration & Release Planning, Use Cases, Acceptance Tests, Scrum & Backlog, Milestone Slippage [http://goskyoffice.com/bgerber-portfolio] sky ffice ma na ge b us i ness everyw here
  5. 5. BRIAN GERBER : Digital Project Manager & Interactive Producer Skills & Deliverables Deliverables Skills Employers/Clients Research/Test Websites/Portals Sony Microsites/Landings Define/Scope HP Requirements CMS/Automation VB&P Estimates Web/Mobile Apps Publicis Display Ads/Videos WBS/Schedules CBS Process/Workflow HBO Rich Media eBooks/eCatalogs Meetings/Confs PG&E Tracking/Reports Slideshows Amgen/Wyeth Change/Risk Demos Electronic Arts Issue Resolve Social/Texts Bank of America Delivery/Launch Webinars Samsung Podcasts Closure/Follow Warner Bros. Tools Platform/CMS Sales Force/CRM Mktg Automation Project Mgmt Accounts/Finance Design/Content Software Dev/UX Admin/Workflow Legal/Governance Intel/Analytics Workforce Mgmt Support/Helpdesk [http://goskyoffice.com/bgerber-portfolio] Intangibles Leader Inquisitive Adaptable Resourceful Optimistic Grounded Flexible Supportive Quick-Learner Team-Oriented Problem-Solver User-Centric sky ffice ma na ge b us i ness everyw here
  6. 6. BRIAN GERBER : Digital Project Manager & Interactive Producer Work History CBS Interactive SkyOffice Consulting 2013 2010/11 2011/12 AiVision Technology Venables Bell & Partners 2007/8 2009/10 Publicis Modem Sony ImageStation 2000/5 2006/7 HP Home & Home Office [http://goskyoffice.com/bgerber-portfolio] SelectQuote 1998/9 1999/0 UCSB Grad 1996/8 Embark.com MTV Videos sky ffice ma na ge b us i ness everyw here
  7. 7. BRIAN GERBER : Digital Project Manager & Interactive Producer Select Software Tools Utilized Productivity & Communication Accounting & Finance Project Management Marketing Automation Intelligence & Analytics Sales & CRM Salesforce Wave HubSpot MS Project Online Google Chrome Google Analytics Method CRM Xero ExactTarget Basecamp Dropbox Google Alerts MS Dynamics Freshbooks Marketo Workamajig Box SiteCatalyst SugarCRM MYOB Constant Contact Groupcamp Skype Kissmetrics Nimble Quickbooks Online Campaign Monitor ProjectManager SlideShare Webtrends Nutshell Kashoo MailChimp PPMRoadmap Prezi uTest Capsule CRM Dwolla Aweber LiquidPlanner DocuSign UserTesting Zoho CRM Square SproutSocial Mavenlink GoToMeeting SurveyMonkey PipelineDeals Stripe HootSuite Strikebase WebEx AppFirst Insightly PayPal LocalVox WORKetc AnyMeeting Solve360 Buffer ScheduleOnce QuoteRoller gUnify Social Business Network Workforce Management Development & Testing Design & Content Support & Helpdesk Process Automation Wordpress Freshdesk JIRA Suite Work KissFLOW SharePoint/Office 365 Drupal Zendesk Assembla Workday Zapier Google Apps Adobe Creative Desk GitHub Harvest RunMyProcess Salesforce Balsamiq UserVoice Fogbugz TribeHR FlashPanel SmartCloud Bunkr Olark PivotTracker BambooHR OneLogin Jive LucidChart LivePerson Redmine Kronos Okta Podio Gliffy Google App Engine Tempo Apptivo Moqups Force TSheets Visio Optimizely Prezi Adobe Edge Tools [http://goskyoffice.com/bgerber-portfolio] sky ffice ma na ge b us i ness everyw here
  8. 8. BRIAN GERBER : Digital Project Manager & Interactive Producer SkyOffice & AiVision CN SkyOffice Case Study: AiVision China Project SkyOffice: Web/mobile office automation and private social networking projects for SMBs; strategy, planning, implementation and governance of web office solution sets; training and guidance for IT admins and end-users of office tools; planning, creation, publishing and governance process for internal network content using SaaS tools and CMS; user profiles/segmentation and use cases AiVision: Solid prototype of cloud-based ERP/CMS platform providing 20+ automation web apps for insurance carriers, banks, agencies; proposal for integration of life insurance CRM into cloud-based ERP; company of 200+ staff in CN contracted to build proposed ERP [http://goskyoffice.com/bgerber-portfolio] sky ffice ma na ge b us i ness everyw here
  9. 9. BRIAN GERBER : Digital Project Manager & Interactive Producer CBS Interactive CBS I nterac tive Results: 40+ portfolio projects managed per week; websites, email, rich media, display and social network ads, mobile apps, text/SMS and user intercepts for CBS.com, Tech Republic, CNET, CBSNews, TV.com, Metacritic, CHOW; email open rates to 30%, surveys and contests to 5M ppl [http://goskyoffice.com/bgerber-portfolio] sky ffice ma na ge b us i ness everyw here
  10. 10. BRIAN GERBER : Digital Project Manager & Interactive Producer Publicis Modem Publicis Modem (now PKT) Results: Two sites launched for HP; site redesign for Amgen and Wyeth Pharmaceutical’s Enbrel.com; 50+ versions of Enbrel email newsletters served to segmented lists of cumulative 3M ppl; open rate increases to 300%; templates for Meetup.com channel co-branded with Jamba Juice [http://goskyoffice.com/bgerber-portfolio] sky ffice ma na ge b us i ness everyw here
  11. 11. BRIAN GERBER : Digital Project Manager & Interactive Producer Venables Bell & Partners Venables Bell & Partners Results: PG&E community site and CMS launched with city-wide ads and press incl. mayor unveil; dozens of rich media banners for HBO, emails served to major media sites/user bases; optimization testing: page publish, banner expansion, video loading; analytics reporting incl. clickstream, heatmap, CPM/CPC burn rate tracking, KPI analysis and inventory shift per targeting metrics [http://goskyoffice.com/bgerber-portfolio] sky ffice ma na ge b us i ness everyw here
  12. 12. BRIAN GERBER : Digital Project Manager & Interactive Producer HP Home & Home Office HP Home & Home Office Results: Dozens of monthly display banners, tiles, inline content and data feeds to 1000+ network sites - $45M fiscal sales; Updated content monthly on landing pages with aggregate 20M visitors; SEM increased m/m click-thrus up to 150% [http://goskyoffice.com/bgerber-portfolio] sky ffice ma na ge b us i ness everyw here
  13. 13. BRIAN GERBER : Digital Project Manager & Interactive Producer Sony ImageStation Sony ImageStation Results: Grew ImageStation website from several thousand users to 4M; built ecommerce store from ground up to 100+ Sony products; multi-media marketing presence at CES, Sony expos, game confs [http://goskyoffice.com/bgerber-portfolio] sky ffice ma na ge b us i ness everyw here
  14. 14. BRIAN GERBER : Digital Project Manager & Interactive Producer Contacts & Communities Email: bgerber@goskyoffice.com Chat: bgerber@writtenpath.com Phone: 415-940-9971 LinkedIn: http://linkedin.com/in/brianscottgerber Twitter: https://twitter.com/briangerberpm Facebook: https://facebook.com/brianscottgerber Google+: https://plus.google.com/u/2/114983846695366903239 YouTube: http://youtube.com/user/bgerbervideos SlideShare: http://slideshare.net/BrianGerber [http://goskyoffice.com/bgerber-portfolio] sky ffice ma na ge b us i ness everyw here

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