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Brian Felsen's IBPA University eBook Production and Distribution Panel

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Session EB2 - Ebook Production and Distribution Panel: Options and Answers (Saturday, April 27, 8:00-8:55 AM)
Don’t miss this chance to get up-close and personal with major players in e-book production and distribution. What’s the best alternative for turning print into e-books? Should you publish in e-book format only? Where will your book be distributed? How much will it cost? Get the answers to these questions and more in this must-attend session open to all Publishing University attendees.

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Brian Felsen's IBPA University eBook Production and Distribution Panel

  1. 1. EBOOK PRODUCTION ANDDISTRIBUTION PANEL: OPTIONS AND ANSWERS BRIAN FELSEN PRESIDENT, BOOKBABY
  2. 2. “I’ve heard this song before!”When CD Baby started:Record stores going out of businessPiracy was rampantLabels consolidatingTraditional model of distribution was crumbling (Just like publishing!)
  3. 3. Similarities to the music industryGatekeepers were adding little value  Records were becoming easier to produce  Bands still had to tour to promote to fans - stores were only promoting to buyers (Just like publishing!)  Some of my friends were million-selling waiters
  4. 4. Curation was failing No loyalty to labels Most label releases flopped Slow time to market Under-served smaller niches (Just like publishing!)
  5. 5. The industry radically changed My A&R friends are out of work Last 3 Grammy winner albums of year were independent releases Some of the biggest hits were ours – and the artists refuse major record deals CD Baby has 280K artists and 4.8MM tracks So what can writers learn that musicians already have experienced?
  6. 6. 1. Anonymity is a bigger threatthan piracy. Don’t sweat the DRM – and, happily, the ease of buying experience is built into the tablets Being in the watering holes is more important than a boutique retail store. Distribution worldwide is increasingly important Added libraries, e-Sentral, Scribd – now in over 200 countries
  7. 7. Compatibilitywith all devices
  8. 8. 2. Doing It all Yourself is overrated.  It’s already challenging and time-consuming to write, promote, and monetize  Writers’ strengths are not always formatting, cover design, or website creation.  Even in a DIY world, don’t try to do it all yourself  It’s like changing the oil in your car  Many different formats and flavors of ePUB, .mobi, .azw  ePUB check, unmanifest file check  Accounting with multiple retailers  Retailers who won’t accept individual authors
  9. 9. Some formatting tips Proofread your file Read an eBook in your genre (for formatting, publisher/copyright info, ToC) Use standard fonts and sizes Images:  Don’t use tables, inserts, or sidebars – extract as text or images  Do all resizing FIRST, outside of the document, and then reinsert them  Don’t wrap text around images, set them in-line with text Don’t use tabs or space bar to format Audio and video can be more inexpensive than fixed layout
  10. 10. 3. Stop chasing the gatekeepers Don’t compromise or wait for The Wizard of Oz Like the music industry, content creators chasing the old model have been easy prey for PR “packages” – we’d rather provide advice CD Babys Macklemore -> 50 Shades It’s not either/or for traditional/self-publishing
  11. 11. 4. “Old” technology is not dead. CD Baby’s CD sales up over 25% YoY Outside of Amazon, print still outsells eBooks – e will grow, but don’t forget print!  Right size  Not outsourced  Guarantees  G7 certified color  Forest Stewardship Council certified paper
  12. 12. 5. There are people who can help  Our mission is to empower writers, but sometimes the best way to help is to really help.  “Reach out and touch someone!”  Sometimes, there’s no substitute for the phone (877-961-6878)
  13. 13. Follow us for interviews, blogs,and advice: Brian Felsen, President, BookBaby Twitter:  @bookbaby  @brianfelsen http://blog.bookbaby.com

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