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Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries

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This is a keynote presentation created by Brian Fanzo for digital marketing and event marketing conferences. Last given at Digital Summit Phoenix 2019
Fyre Festival 2017 was a disaster of an event and thanks to the Netflix & Hulu documentaries that were released recently there’s been a ton of buzz around the con as well as the strategies and tactics used by the event and the agencies working on it. In this talk, we’ll go beyond the festival and beyond the con to focus on the marketing tactics and lessons that can be gained in the areas of Influencer Marketing, Social Media Strategy and understanding millennial customers. You’ll be inspired and motivated to take these 10 lessons and implement them in your business in 2019.

After this session, you’ll be able to:
Move beyond marketing your products/apps/services and focus on experience marketing
Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!

Published in: Marketing
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Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries

  1. 1. @ISOCIALFANZ
  2. 2. @ISOCIALFANZ
  3. 3. @ISOCIALFANZ
  4. 4. PAGER WEARING MILLENNIAL TRAVELED TO 74 COUNTRIES
  5. 5. TICKETS SOLD OUT IN 48 HOURS
  6. 6. @ISOCIALFANZ
  7. 7. SOCIAL MEDIA WILL NEVER FIX STUPID OR STOP BAD PEOPLE FROM DOING BAD THINGS LEVERAGING ACCESS & REACH!
  8. 8. TODAY’S CONSUMERS CRAVE UNIQUE EXCLUSIVE EXPERIENCES NOBODY WANTS ANOTHER APP @ISOCIALFANZ
  9. 9. GIVE THEM WHAT THEY WANT! HOW THEY WANT IT! GO TO WHERE YOUR CUSTOMERS ARE @ISOCIALFANZ
  10. 10. BUT LET THEM DO WHAT YOU HIRED THEM FOR… HIRE THE BEST @ISOCIALFANZ
  11. 11. VIDEO - VIDEO - VIDEO TELL A STORY - DOCUMENT THE EXPERIENCE @ISOCIALFANZ
  12. 12. FEAR OF MISSING OUT! GO BIG OR GO HOME (EMOTIONAL MARKETING) @ISOCIALFANZ 95% OF TICKETS SOLD IN FIRST 24 HOURS
  13. 13. INFLUENCER MARKETING LEVERAGE INFLUENCERS WITH DIVERSE AUDIENCES! PAID KENDAL JENNER 250K ALL OTHERS PAID LESS THAN 20K @ISOCIALFANZ
  14. 14. KEEP IT SIMPLE STUPID! INFLUENCER CONTENT: STRATEGIC + ORGANIC 63 INFLUENCERS POSTED ORANGE TILE SIMULTANEOUSLY! @ISOCIALFANZ
  15. 15. SOCIAL MEDIA GREAT POWER TO SELL TICKETS! GREAT POWER TO AMPLIFY THE HOT MESS! @ISOCIALFANZ
  16. 16. TRUST THROUGH COLLABORATION AND INFLUENCERS ENABLES SCALE EVERY BUSINESS IS IN THE BUSINESS OF TRUST
  17. 17. TRANSPARENCY & ACCESS DON’T HAVE OFF SWITCHES DEFINE SUCCESS & A PLAN IF YOU FAIL @ISOCIALFANZ
  18. 18. FYRE THE EXCEPTION • CREATE EXPERIENCES YOU CAN DELIVER ON • INFLUENCER TRANSPARENCY & AUTHENTICITY • NANO + MICRO + MACRO INFLUENCERS > CELEBRITY • KNOW RISKS VS REWARDS OF EMOTIONAL MARKETING TRIGGERS • SIMPLE CTA WITH VIDEO WORKS • TO INNOVATE YOU MUST GO BIG BUT YOU MUST PLAN IN CASE YOU MUST GO HOME! • TODAY’S CONSUMERS ARE SMART DON’T CREATE CONTENT OR DOCUMENTARIES CALLING THEM STUPID! @ISOCIALFANZ
  19. 19. POWER OF SOCIAL MEDIA CONNECTING GOOD PEOPLE TO HELP GOOD PEOPLE! RAISED 220K EXUMA POINT VIA GOFUNDME
  20. 20. BRIAN@ISOCIALFANZ.COM ISOCIALFANZ.COM

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