With new technologies developing every day, events are becoming more
complicated. I was delighted to address that difficulty, and present
my thoughts around “Twitter for Events: From Training Wheels to
NASCAR” at a Corporate Event Marketing Association briefing held at
Twitter Headquarters in San Francisco last week.
The presentation covered a range of topics, including:
1. How Twitter and other technologies have changed our Events more
radically than we yet realize.
2. How events will play a more crucial role in our businesses going
forward, as a proving ground where we can build the necessary muscles
for real time marketing. (Think Oreos at last week’s Super Bowl.)
3. As the boundaries of time and space around Events blur, it offers
more opportunities for Events to provide fuel for the Content
Marketing “engines” within our organizations, which will result in
increased relevance for Events, and for Event Marketers.