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Social Media Strategies for Green Energy Mining Companies

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Very detailed plan for building a content curation and distribution platform via Twitter, LinkedIn, and Facebook.

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Social Media Strategies for Green Energy Mining Companies

  1. 1. Social Media Strategies for Green Energy Mining Companies
  2. 2. Mining the Internet Benefits of Social Media Engagement 1. Monitor & Leverage Industry News 2. Build Brand Equity & Social Authority 3. Introduce to Private & Institutional Investors
  3. 3. Monitor & Leverage Industry News
  4. 4. Vast Deposits of Information The Indexed Web contained ≥4.6 billion pages As of April 18, 2016 Source: World Web Size http://www.worldwidewebsize.com/
  5. 5. #DataMining the Internet The #DataMining Filtering System: Using Social Networks to Gather & Organize Information Internet ⇒ Search Engines ⇒ Social Media ⇒ Curated Lists ⇒ Curated News Feed
  6. 6. Active Social Media Accounts Represent 31% of the World’s Population Source: Smart Insights http://www.smartinsights.com/social-media-marketing/social-media-strategy/new- global-social-media-research/
  7. 7. Social Media Account Growth Kept Pace with Internet Adoption in 2015 Source: Smart Insights http://www.smartinsights.com/social-media-marketing/social-media-strategy/new- global-social-media-research/
  8. 8. Tapping Into Twitter “The key problem with Twitter is separating useful data from the noise” “...we found that there’s real economic knowledge to be gathered.” “The rise of social media allows us to measure the sentiment of a large number of individuals in real time.” Source: Bloomberg Technology http://www. bloomberg.com/news/articles/2016-04- 21/andrew-lo-study-says-twitter-can-help-you- trade-fed-meetings
  9. 9. ● 4th Industrial Revolution ● Climate Change ● Commodities ● Emerging Markets #DataMining Themes Listen, Gather, Distribute
  10. 10. ● #IndustrialRevolution #industrial #revolution ● #Disruption #industrialdisruption $arkq ● #SmartGrid $grid ● #Innovation $arkw ● #CleanTech: $pbw $pzd $pbd ○ #ev #car $f $gm $tsla $nsany $tm $vlkay $dlph $hmc ○ #nuclear $nlr #uranium $ura ● #Renewables #energy #commodities ○ #solar #solarpower $tan $kwt ○ #wind #windpower $fan ○ #geothermal $gex ○ #ethanol #grain #grains #ag #agriculture $corn $fue 4th Industrial Revolution
  11. 11. ● #Climate #climatechange $lowc $crbn $oil $kol ● #Water $fiw $pho $cgw $pio Climate Change
  12. 12. Commodities ● #EnergyFutures #energy $xle ● #Commodity #commodities #globalmacro ● #Lithium #LithiumNews $lit $ilc.v ● #Metals #preciousmetals $gld $slv $gltr $pplt ● #RareEarth #RRE #minerals $remx $mcp ○ #boron ○ #tantalum ○ #rubidium ● #Brine #brines #salar #potassium $soil ● #Mining #pegmatites $xme $pick
  13. 13. Emerging Markets ● #Emergingmarket #emergingmarkets $vwo $eem $fm $bbrc $eemv … ● #Africa $afk #afrika ○ #nigeria $nge ○ #southafrica $eza $rnd ○ #egypt $egpt ● #Asia $gmf ○ #india $inda $indy $epi ○ #china $fxi $hao $cn #yuan $fxch ○ #australia $ewa #aussie $fxa ● #LatinAmerica $ilf ● #SouthAmerica $and $gml #lithiumtriangle ○ #argentina $argt ○ #chile $ech ○ #bolivia
  14. 14. Build Brand Equity & Social Authority
  15. 15. Goal Use Social Media to Position as a World-Class Resource for EV, Cleantech, and Renewables News
  16. 16. Amplifying the Mission ...to find, explore and develop projects that have the potential to become world-class lithium and rare metal deposits.
  17. 17. On Social Media: Who Cares? Knowledge is Power ● EV Cleantech Enthusiasts & Fans of Renewables ● Mining Industry Professionals & Potential Strategic Partners ● Private Investors ● Venture Capitalists, Private Equity, Hedge Funds ● Traders, CTAs ● Commodities Producers ● Commodity Risk Managers & Hedgers ● Institutional Investors & Funds
  18. 18. Content to Promote? Brand Content ● Fact Sheet ● Corporate Presentation ● Podcast, Videos, & Photo Galleries ● News & Articles, #Flashback: old news ● Data on Mines & Projects ● Mission Statement & Corporate Governance ● Directors & Management ● Partners ● Investors Page: Media ● Resources: About Lithium ● President’s Message ● Blog Curated Content ● 4th Industrial Revolution Resources: ○ @wind_energy ○ @reworld ● Climate Change Resources: ○ @worldbanksasia ○ @faonews ● Commodities Resources: ○ @bncommodities ○ @agfunder ● Emerging Markets Resources: ○ @cnnafrica ○ @reuterschina
  19. 19. Use Twitter Lists to Refine Raw Information Lists = Leverage: Listen, Engage, Promote ● Electric Vehicles (EV) & CleanTech ● Solar Power ● Wind Power ● Geothermal Power ● Ethanol ● Climate Change & Water Resources ● Rare Earths RRE ● Lithium Resources TWITTER LIST: A curated group of Twitter accounts. Viewing a list timeline will show you a stream of Tweets from only the accounts on that list.
  20. 20. Build Relationships with Private & Institutional Investors
  21. 21. Hello, My Name is... Social Media Activities Boost Search Engine Performance
  22. 22. Become a Trusted Source: Search Engine Performance is Critical to Website Success Website
  23. 23. Building the Social Media Network (Content + Curated Content) x (Twitter + LinkedIn)Engagement = High Search Engine Visibility Drives Social Authority & Brand Awareness
  24. 24. Social Media Workflow Curated News Feeds & Source Lists Brian Colwell’s Twitter Network Star Player Twitter Handles Event Twitter Handles Regional Twitter Handles Industry Events Other Star Players* Brand Twitter Handle Branded Content Brand LinkedIn Account Star Player LinkedIn Accounts *Not managed by Brian: Content Distribution & Interactions
  25. 25. ● Company Brand Handle ● Regional Handles ● Event Handles ● Star Player Handles Twitter Network Handles
  26. 26. Sourced News ● Original content ● Regional project data & studies ● Topical content filtered through Twitter network ● Event & conference news Company Brand Handle: Sample News Feed
  27. 27. Scientific & Geological Data Repurpose existing studies to create new, original content ● @xxx_SouthAmerica ● @xxx_Canada ● @xxx_Australia Regional Handles Leveraging Project News
  28. 28. South America Projects News Feed @xxx_SouthAmerica Studies from South American Mining Life Cycle Stages ● Exploration ● Mine site design & planning ● Construction ● Production ● Closure & Reclamation
  29. 29. Canada Projects News Feed @xxx_Canada Studies from Canadian Mining Life Cycle Stages ● Exploration ● Mine site design & planning ● Construction ● Production ● Closure & Reclamation
  30. 30. Australian Projects News Feed @xxx_Australia Studies from Australian Mining Life Cycle Stages ● Exploration ● Mine site design & planning ● Construction ● Production ● Closure & Reclamation
  31. 31. Renewable Energy Industry Thought Leader ● FREE publicity for Mining Company: 20,000+ renewable energy professionals from over 100 countries ● Help attendees & non-attendees monitor, interact, engage ○ Event resources ○ Speaker list & live feed ○ Media partners & sponsors news feed ○ Blog post bringing all event-related social media elements into an event dashboard PowerGen Event News Feed @xxx_PowerGen
  32. 32. ● @xxx_Bill ● @xxx_Bob ● @xxx_ Bethany ● @xxx_Brendan ● @xxx_Brenda Star Player Handles The Executive Team
  33. 33. Industrial Disruption & Innovation ● #industrialrevolution ● #industrial #revolution ● #disruption ● #industrialdisruption $arkq ● #innovation $arkw ● #smartgrid $grid Bill BerryBob B.Sc (Geo) @xxx_Bill
  34. 34. Bob BillyBob, MBA @xxx_Bob Cleantech & EV ● #cleantech $pbw $pzd $pbd ● #ev $tsla #tesla @teslamotors @elonmusk @technobuffalo ● #car #tech @motortrend $nsany $tm $vlkay $dlph $hmc $gm $f ● #nuclear $nlr #uranium $ura
  35. 35. Emerging Markets & Climate Change ● #climate #climatechange $lowc $crbn $oil #oil $kol ● #water $fiw $pho $cgw $pio ● #emergingmarket #globalmacro $vwo $eem $fm ● #africa $afk ○ #nigeria $nge ○ #southafrica $eza $rnd ○ #egypt $egpt ● #asia $gmf ○ #india $inda $indy $epi ○ #china $fxi $hao $cn #yuan $fxych ○ #australia $ewa #aussie $fxa ● #latinamerica $ilf ○ #southamerica $and $gml ○ #lithiumtriangle ■ #Argentina $argt ■ #Chile $ech ■ #Bolivia Bethany BethAnne @xxx_Bethany
  36. 36. Brendan Brendous PGeo, FGS @xxx_Brendan Commodities ● #commodities #commodity ● #energyfutures #managedfutures ● #alternativeinvestment #miningstocks #lithiumstocks ● #lithium #lithiumnews #metals $lit $ilc.v ● #rareearth #RRE #minerals $remx $mcp ○ #boron ○ #tantalum ○ #rubidium ● #Brine #brines #salar #potassium $soil ● #Mining #pegmatites $xme $pick
  37. 37. Brenda Brendan @xxx_Brenda Renewables ● #renewables #energy #energies ● #solar #solarpower $tan $kwt ● #wind #windpower $fan ● #geothermal $gex ● #ethanol #grain #grains #ag #agriculture $corn $fue
  38. 38. ● Company Brand Account ● Star Player Accounts LinkedIn Network
  39. 39. Social Media Workflow Curated News Feeds & Source Lists Brian Colwell’s Twitter Network Star Player Twitter Handles Event Twitter Handles Regional Twitter Handles Industry Events Other Star Players* Brand Twitter Handle Branded Content Brand LinkedIn Account Star Player LinkedIn Accounts *Not managed by Brian: Content Distribution & Interactions
  40. 40. Next Steps (Page 1) ● Brian is hoping you all will use your social accounts (particularly LinkedIn) although it is not required. ● Individual personality of each star player is priceless
  41. 41. When do we get Brian going on this? Next Steps (Page 2) ● Need high resolution photos of each star player for profile images. ● Need access to, or copies of, regional mining project studies & data. ● Are there any events/conferences in which company participates or has an interest?

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