1. Social Media Strategies
for Green Energy Mining Companies

2. Mining the Internet
Benefits of Social Media Engagement
1. Monitor & Leverage Industry News
2. Build Brand Equity & Social Authority
3. Introduce to Private & Institutional
Investors

3. Monitor & Leverage Industry News

4. Vast Deposits of Information
The Indexed Web contained
≥4.6 billion pages
As of April 18, 2016
Source: World Web Size http://www.worldwidewebsize.com/

5. #DataMining the Internet
The #DataMining Filtering System:
Using Social Networks to
Gather & Organize Information
Internet ⇒ Search Engines ⇒ Social Media ⇒
Curated Lists ⇒ Curated News Feed

6. Active Social Media Accounts Represent
31% of the World’s Population
Source: Smart Insights http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-
global-social-media-research/

7. Social Media Account Growth Kept Pace
with Internet Adoption in 2015
Source: Smart Insights http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-
global-social-media-research/

8. Tapping Into Twitter
“The key problem with Twitter is separating
useful data from the noise”
“...we found that there’s
real economic knowledge to be gathered.”
“The rise of social media allows us to
measure the sentiment of a large number of
individuals in real time.” Source: Bloomberg Technology http://www.
bloomberg.com/news/articles/2016-04-
21/andrew-lo-study-says-twitter-can-help-you-
trade-fed-meetings

9. ● 4th Industrial Revolution
● Climate Change
● Commodities
● Emerging Markets
#DataMining Themes
Listen, Gather, Distribute

10. ● #IndustrialRevolution #industrial #revolution
● #Disruption #industrialdisruption $arkq
● #SmartGrid $grid
● #Innovation $arkw
● #CleanTech: $pbw $pzd $pbd
○ #ev #car $f $gm $tsla $nsany $tm $vlkay
$dlph $hmc
○ #nuclear $nlr #uranium $ura
● #Renewables #energy #commodities
○ #solar #solarpower $tan $kwt
○ #wind #windpower $fan
○ #geothermal $gex
○ #ethanol #grain #grains #ag #agriculture
$corn $fue
4th Industrial Revolution

11. ● #Climate #climatechange $lowc $crbn $oil $kol
● #Water $fiw $pho $cgw $pio
Climate Change

12. Commodities
● #EnergyFutures #energy $xle
● #Commodity #commodities #globalmacro
● #Lithium #LithiumNews $lit $ilc.v
● #Metals #preciousmetals $gld $slv $gltr $pplt
● #RareEarth #RRE #minerals $remx $mcp
○ #boron
○ #tantalum
○ #rubidium
● #Brine #brines #salar #potassium $soil
● #Mining #pegmatites $xme $pick

13. Emerging Markets
● #Emergingmarket #emergingmarkets $vwo $eem
$fm $bbrc $eemv …
● #Africa $afk #afrika
○ #nigeria $nge
○ #southafrica $eza $rnd
○ #egypt $egpt
● #Asia $gmf
○ #india $inda $indy $epi
○ #china $fxi $hao $cn #yuan $fxch
○ #australia $ewa #aussie $fxa
● #LatinAmerica $ilf
● #SouthAmerica $and $gml #lithiumtriangle
○ #argentina $argt
○ #chile $ech
○ #bolivia

14. Build Brand Equity & Social Authority

15. Goal
Use Social Media to Position as a
World-Class Resource
for EV, Cleantech, and Renewables News

16. Amplifying the Mission
...to find, explore and develop projects that have
the potential to become world-class lithium
and rare metal deposits.

17. On Social Media: Who Cares?
Knowledge is Power
● EV Cleantech Enthusiasts & Fans of Renewables
● Mining Industry Professionals & Potential Strategic Partners
● Private Investors
● Venture Capitalists, Private Equity, Hedge Funds
● Traders, CTAs
● Commodities Producers
● Commodity Risk Managers & Hedgers
● Institutional Investors & Funds

18. Content to Promote?
Brand Content
● Fact Sheet
● Corporate Presentation
● Podcast, Videos, & Photo Galleries
● News & Articles, #Flashback: old news
● Data on Mines & Projects
● Mission Statement & Corporate Governance
● Directors & Management
● Partners
● Investors Page: Media
● Resources: About Lithium
● President’s Message
● Blog
Curated Content
● 4th Industrial Revolution
Resources:
○ @wind_energy
○ @reworld
● Climate Change Resources:
○ @worldbanksasia
○ @faonews
● Commodities Resources:
○ @bncommodities
○ @agfunder
● Emerging Markets Resources:
○ @cnnafrica
○ @reuterschina

19. Use Twitter Lists to Refine
Raw Information
Lists = Leverage: Listen, Engage, Promote
● Electric Vehicles (EV) & CleanTech
● Solar Power
● Wind Power
● Geothermal Power
● Ethanol
● Climate Change & Water Resources
● Rare Earths RRE
● Lithium Resources
TWITTER LIST:
A curated group of
Twitter accounts.
Viewing a list timeline
will show you a stream
of Tweets from only the
accounts on that list.

20. Build Relationships with
Private & Institutional Investors

21. Hello, My Name is...
Social Media Activities
Boost Search Engine Performance

22. Become a Trusted Source:
Search Engine Performance is
Critical to Website Success
Website

23. Building the
Social Media Network
(Content + Curated Content) x
(Twitter + LinkedIn)Engagement
=
High Search Engine Visibility Drives
Social Authority & Brand Awareness

24. Social Media Workflow
Curated News Feeds
& Source Lists
Brian Colwell’s
Twitter Network
Star Player
Twitter Handles
Event
Twitter Handles
Regional
Twitter Handles
Industry Events
Other
Star Players*
Brand
Twitter Handle
Branded
Content
Brand
LinkedIn Account
Star Player LinkedIn
Accounts
*Not managed by Brian:
Content Distribution & Interactions

25. ● Company Brand Handle
● Regional Handles
● Event Handles
● Star Player Handles
Twitter Network
Handles

26. Sourced News
● Original content
● Regional project
data & studies
● Topical content
filtered through
Twitter network
● Event & conference
news
Company Brand Handle:
Sample News Feed

27. Scientific & Geological Data
Repurpose existing studies to create
new, original content
● @xxx_SouthAmerica
● @xxx_Canada
● @xxx_Australia
Regional Handles
Leveraging Project News

28. South America Projects
News Feed
@xxx_SouthAmerica
Studies from South
American Mining Life
Cycle Stages
● Exploration
● Mine site design &
planning
● Construction
● Production
● Closure & Reclamation

29. Canada Projects
News Feed
@xxx_Canada
Studies from
Canadian Mining Life
Cycle Stages
● Exploration
● Mine site design &
planning
● Construction
● Production
● Closure & Reclamation

30. Australian Projects
News Feed
@xxx_Australia
Studies from
Australian Mining
Life Cycle Stages
● Exploration
● Mine site design &
planning
● Construction
● Production
● Closure & Reclamation

31. Renewable Energy
Industry Thought Leader
● FREE publicity for Mining
Company: 20,000+ renewable
energy professionals from over
100 countries
● Help attendees & non-attendees
monitor, interact, engage
○ Event resources
○ Speaker list & live feed
○ Media partners & sponsors news
feed
○ Blog post bringing all event-related
social media elements into an event
dashboard
PowerGen Event News Feed
@xxx_PowerGen

32. ● @xxx_Bill
● @xxx_Bob
● @xxx_ Bethany
● @xxx_Brendan
● @xxx_Brenda
Star Player Handles
The Executive Team

33. Industrial Disruption & Innovation
● #industrialrevolution
● #industrial #revolution
● #disruption
● #industrialdisruption $arkq
● #innovation $arkw
● #smartgrid $grid
Bill BerryBob B.Sc (Geo)
@xxx_Bill

34. Bob BillyBob, MBA
@xxx_Bob
Cleantech & EV
● #cleantech $pbw $pzd $pbd
● #ev $tsla #tesla @teslamotors
@elonmusk @technobuffalo
● #car #tech @motortrend $nsany $tm
$vlkay $dlph $hmc $gm $f
● #nuclear $nlr #uranium $ura

35. Emerging Markets & Climate Change
● #climate #climatechange $lowc $crbn $oil #oil $kol
● #water $fiw $pho $cgw $pio
● #emergingmarket #globalmacro $vwo $eem $fm
● #africa $afk
○ #nigeria $nge
○ #southafrica $eza $rnd
○ #egypt $egpt
● #asia $gmf
○ #india $inda $indy $epi
○ #china $fxi $hao $cn #yuan $fxych
○ #australia $ewa #aussie $fxa
● #latinamerica $ilf
○ #southamerica $and $gml
○ #lithiumtriangle
■ #Argentina $argt
■ #Chile $ech
■ #Bolivia
Bethany BethAnne
@xxx_Bethany

36. Brendan Brendous PGeo, FGS
@xxx_Brendan
Commodities
● #commodities #commodity
● #energyfutures #managedfutures
● #alternativeinvestment #miningstocks
#lithiumstocks
● #lithium #lithiumnews #metals $lit $ilc.v
● #rareearth #RRE #minerals $remx $mcp
○ #boron
○ #tantalum
○ #rubidium
● #Brine #brines #salar #potassium $soil
● #Mining #pegmatites $xme $pick

37. Brenda Brendan
@xxx_Brenda
Renewables
● #renewables #energy #energies
● #solar #solarpower $tan $kwt
● #wind #windpower $fan
● #geothermal $gex
● #ethanol #grain #grains #ag
#agriculture $corn $fue

38. ● Company Brand Account
● Star Player Accounts
LinkedIn Network

39. Social Media Workflow
Curated News Feeds
& Source Lists
Brian Colwell’s
Twitter Network
Star Player
Twitter Handles
Event
Twitter Handles
Regional
Twitter Handles
Industry Events
Other
Star Players*
Brand
Twitter Handle
Branded
Content
Brand
LinkedIn Account
Star Player LinkedIn
Accounts
*Not managed by Brian:
Content Distribution & Interactions

40. Next Steps
(Page 1)
● Brian is hoping you all will use your social
accounts (particularly LinkedIn) although it is
not required.
● Individual personality of each star player is
priceless

41. When do we get Brian going on this?
Next Steps
(Page 2)
● Need high resolution photos of each
star player for profile images.
● Need access to, or copies of, regional
mining project studies & data.
● Are there any events/conferences in
which company participates or has an
interest?