1.
PERSONAL BRAND EXPLORATION
Brian K. Blanford
Project & Portfolio I: Week 1
January 6, 2023

2.
Growing up, I was taught to work hard, be
respectful, and always do what is right. I have
always had big dreams, and even bigger goals.
Luckily, I was given a mind crazy enough to go
and chase those things! I am an entrepreneur in
the world of music and entertainment, and it is
my mission is to better connect fans to their idols
through community service and charity. I want to
HELP PEOPLE…HAVE FUN...and maybe even
change the world in the process.
IDENTITY
Picture of You
Goes Here

3.
PROFESSION
Potential Job Titles:
• Nonprofit Founder/Executive -
public face of the organization and oversees members
• Music Industry Executive - aims to
carry out company vision and secure financial backing
for projects
• Recording/Performing Artist -
BRAND ARCHETYPE – “Entertainer”
• Looking to help people get the most out of
life
Entrepreneur in the Music/Entertainment Industry

4.
Industry Professionals
TARGET AUDIENCE
Riley N.
A&R at 10k Projects
Recruiting and Hiring
at Universal Music Group
Lucian Grange
Chairman and Chief Executive
Officer of Universal Music Group
(UMG)
Outreach Plan:
• Reach out via Email sharing my portfolio & music
• Contact through company website, email or LinkedIn
Outreach Plan:
• Before reaching out I must refine my resume
• Contact through company website, email, or LinkedIn
• To stay relevant, I must stay connected on a regular
basis
Outreach Plan:
• Rehearsed plan and pitch.
• Reach out through management or surrounding staff
who might receive a message more readily.
• Considering he is extremely busy, consistent contact
must be kept.

5.
GOALS
Short Term: (Immediately After Graduation, YEAR)
 I will continue to release music and videos that are true to my
brand
 Build my fan base to 5,000 followers
Mid Term: (5-10 YEARS)
• Be present, working, and still learning in the music industry
starting to develop my entrepreneurial endeavor
• Build my fan base to 500k
Long Term: (10-15 YEARS)
• Be a world touring artist.
• I will own and operate what I consider to be my dream
company, a platform where users can use recorded
community service hours as currency to connect them to
their idols.

6.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Customer and Personal Service
SOFT
HARD
Novice / Adept / Expert
English Language Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Speaking Novice / Adept / Expert
Sales and Marketing
SOFT
HARD
Novice / Adept / Expert
Administration and Management Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7.
I help connect fans to their idols by providing
a platform where users can spend
accumulated community service hours as
currency on sponsored items from their
favorite influencers!
PROMISE

8.
CREDENTIALS
Work Experience
• Manager at Littleton Carpet & Tile Care
LLC,
• Server at Miller’s Ale House (Fort Myers,
FL)
Awards
• AICE Cambridge Diploma Recipient
Education
 Interdisciplinary Entrepreneurship
Studies, B.A., Florida Gulf Coast
University
 Currently Studying: Music Business
Bachelors from Full Sail University

9.
COMPETITION
Trippie Redd
Industry Experience:
Multi-Platinum Recording
Artist
Education:
• Highschool Diploma
Leadership Experience:
• Leader in creating and writing his own music
• Currently working to build and grow other artis
Skills and Proficiencies:
• Soundcloud Pioneer
• Style and Fashion
• Lyrically and Vocally talented
Brian Blanford
Overall Online Presence:
• 13.7 Million followers on Instagram, 3.6 Million on
TikTok. Headshots are not professional but suit his
character. Profile is specific to Trippie Redd only, very
detail oriented. Countless articles published. Active on
all social media outlets. LinkedIn is present but inactive.
• Grade: Superior 99 out of 100
Industry Experience:
• N/A
Education:
• Actively seeking Music Business Bachelors from
Full Sail University
• Interdisciplinary Entrepreneurship Studies, B.A.,
Florida Gulf Coast University
Leadership Experience:
• Manager – Littleton Carpet & Tile Care
Skills and Proficiencies:
• Proficient in Microsoft Office ( Office, Excel,
PowerPoint, etc.,)
• Proficient in Garage Band on MacOS
• Public Speaking
• Critical Thinking
Overall Online Presence:
• Roughly 2000 connections, custom banner,
professional headshot. Profile is specific and tailored to
user. Active on all social media outlets. Custom
LinkedIn Url.
• Grade: Average, 70 out of 100

10.
COMPETITION
Briana-Marie Villanueva
Noteworthy Experience:
• History in theatre, dance, and live performance
Brian Blanford
HEADSHOT
NOT
AVAILABLE
Industry Experience:
• Novice, entry level
Education:
• Highschool Graduate, some college
• Actively seeking Music Business Bachelors
from Full Sail University
Skills and Proficiencies:
• Proficient in Microsoft Office ( Office, Excel,
PowerPoint, etc.,)
• Bilingual
Overall Online Presence:
• Grade: Poor out 30 of 100
• The only information I could find on Brianna is her
Instagram which is followed by 55 other accounts and
along with her profile on FSO. I could not find any other
social media.
Industry Experience:
• Novice, entry level
Education:
• Actively seeking Music Business Bachelors from
Full Sail University
• Interdisciplinary Entrepreneurship Studies, B.A.,
Florida Gulf Coast University
Leadership Experience:
• Manager – Littleton Carpet & Tile Care
Skills and Proficiencies:
• Proficient in Microsoft Office ( Office, Excel,
PowerPoint, etc.,)
• Proficient in Garage Band on MacOS
• Public Speaking
• Critical Thinking
Overall Online Presence:
• Roughly 2000 connections, custom banner,
professional headshot. Profile is specific and tailored to
user. Active on all social media outlets. Custom
LinkedIn Url.
• Grade: Average, 70 out of 100

11.
BRAND POSITION
I am an artist that is for the fans. For the loyal fans
and followers who want to feel closer to their
favorite stars and influencers, I provide a platform
where users can do exactly that because my
company rewards helping others with hand
selected gifts from the stars themselves.
“THE KID KENT WAY”

12.
NETWORKING &
MARKETING
Picture of You
Goes Here
Industry Events & Organizations
• Music Biz Annual Conference
• 5/15– 5/18/2023 | JW Marriott Nashville
• College Music Society – Sixty Sixth National
Conference
• 10/26 – 10/28/2023 | Miami, Florida
• Music Business Association - Global
Community
Digital Marketing
• Primary Content: Content for my brand will be based
largely around videos and photos to capture actual
moments of us carrying out our mission.
• Primary Tools: Instagram, Snapchat, Twitter, Blogs
• Website: The goal of the website will be to better
showcase who, and what my company is and has to
offer

13.
PROFESSIONAL DEVELOPMENT
Mentor
• I need a mentor who will push me to chase my dreams
but also someone who will take the time to check or
correct me should I stray from the path or lose sight of
the vision in the process of growth.
Formal Education
• Music Business Bachelor’s - 2024
Technical Skills
• Must acquire entry level experience working in the
music industry
• Must solidify and strengthen online presence
• Must acquire mentorship in building a company
Soft Skills
• Improve Public Speaking
• Improve management and leadership skills
• Improve community awareness and notoriety

14.
Brian Blanford
You know how we all wish we could feel more connected to our idols? Well I
will be one of those artists. Along with great music, I am developing a
platform where users will be able to accumulate community service hours,
that can then be used as currency to spend on sponsored or donated goods
from the users' favorite influencers/stars. No money will be needed, good
deeds are everything we need to change the world.

15.
REFERENCES
O*NET Online. (n.d.). 13-1011.00 - Agents and Business Managers of
Artists, Performers, and Athletes. O*NET OnLine.
https://www.onetonline.org/link/summary/13-1011.00
10K projects. (n.d.). 10K projects. 10K Projects.
https://www.10kprojects.com/
Music industry: 5 careers you should consider. Music
Entrepreneurship: 5 Careers You Should Consider - Azusa
Pacific University. (2019, August 6).
https://www.apu.edu/articles/music-entrepreneurship-5-
careers-you-should-consider/
N, R. (2023). Riley n. - A&R manager - 10K projects |
linkedin. LinkedIn
https://www.linkedin.com/in/rileynewkirk
Pinterest. (2019, June 22). Trippie Redd. Pinterest.
https://www.pinterest.com/ouukatelyn/trippie-redd/
The College Music Society. (2023). Sixty-sixth national
conference (2023). www.music.org.
https://www.music.org/index.php?option=com_eventbooki
ng&view=event&id=137&Itemid=5783
Music Business Association. (2022, August 3). Join the Music
Business Associaiton. Music Business Association.
https://musicbiz.org/about/join-music-biz/
Universal Music Group. (2021, January 12). Careers at UMG.
UMG.
https://www.universalmusic.com/careers/