Kildare artisan network maximising your online potential may2013
@UrbanRenstromGet Noticed, Get Customer,Get SalesDigital Marketing WorkshopKildare Artisan Network
@UrbanRenstromUrban Renström,Founder, OwnerViking Marketing Solutions is a Digital Marketing Agency specializingin transforming businesses into social business. Social MediaStrategies, Content Marketing Strategies, Digital Marketing andTraining.“Know, Like, Trust — is the moniker for getting customers. Socialmedia allows you to scale ‘word of mouth’ recommendations to buildtrust, win new customers and access new markets. Businesses thatembrace social, to build trust, have a huge competitive advantageand are achieving success”.
@UrbanRenstromSource: The UPC Report on Ireland’sDigital FutureDriving Economic Recovery
@UrbanRenstrom“...we’re psychologicallyhardwired to trust beautiful things,and the same goes for websites.Our offline behaviour andinclinations translate to our onlineexistence.”Dr Brent CokerTrust & Credibility - The Duck Factor
@UrbanRenstromNurture prospectsTop of Mind marketingRelationship buildingTrust formingEmail is Social’s secret weaponHugely Profitable ROI: $40:$1Email Marketing– Still Alive?Very, very aliveand effective!www.flickr.com/photos/thegajman/6645640933/
@UrbanRenstromPricing Myths"How Much Should We Charge?"1) You believing everyone should be happy to pay for yourproduct.2) Keeping the price fixed for ever.3) There is a perfect price everyone happy & give you maxprofit.4) Not charging for your product, because 1,2,3 are notanswered.Your target market is not every person on the planet nor isyour pricing.
@UrbanRenstromLarryFunded Tech Start-UpBackground:Founder w/ partnerFunded / ready for fundingDegree: Science, ComputerScience, BusinessIdentifiers:Tech Adoption Stage: InnovatorSocial Technographics: Ladder/CreatorBuzz words: Lets Build, MVPMannerisms: Always connectedMotivations -SuccessEngages – StoriesPain Points:1) Awareness for business2) Customers3) Cash flow. #MarketingDemographics:Male25-45 €15-20kurbaniteGoals:Primary: Get business noticedSecondary: not paying for it.How I can Help Solve Challenges:Strategy, plan, executeInbound MarketingMarketing Messaging:Provide a complete digitalmarketing framework to get youleads, customers and loyaltyCommon Objections:Trust, Risk, CostCan be FoundG+, Twitter, LinkedIn, nichenetwork
@UrbanRenstromContent is the beginning, end andmiddle of your marketing/sales!Its that important.Contents Purpose: Accelerates theKnow, Like, Trust You before I BuyContent Drives Behaviours