Kildare artisan network maximising your online potential may2013

294 views

Published on

maximising your business potential
Kildare Artisan Network May 2013
Urban Renstorm
+353 87 799 3356

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
294
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Kildare artisan network maximising your online potential may2013

  1. 1. @UrbanRenstromGet Noticed, Get Customer,Get SalesDigital Marketing WorkshopKildare Artisan Network
  2. 2. @UrbanRenstromUrban Renström,Founder, OwnerViking Marketing Solutions is a Digital Marketing Agency specializingin transforming businesses into social business. Social MediaStrategies, Content Marketing Strategies, Digital Marketing andTraining.“Know, Like, Trust — is the moniker for getting customers. Socialmedia allows you to scale ‘word of mouth’ recommendations to buildtrust, win new customers and access new markets. Businesses thatembrace social, to build trust, have a huge competitive advantageand are achieving success”.
  3. 3. @UrbanRenstromSource: The UPC Report on Ireland’sDigital FutureDriving Economic Recovery
  4. 4. @UrbanRenstrom
  5. 5. @UrbanRenstrom
  6. 6. @UrbanRenstrom
  7. 7. @UrbanRenstrom
  8. 8. @UrbanRenstrom
  9. 9. @UrbanRenstrom
  10. 10. @UrbanRenstrom
  11. 11. @UrbanRenstrom
  12. 12. @UrbanRenstrom
  13. 13. @UrbanRenstrom
  14. 14. @UrbanRenstrom
  15. 15. @UrbanRenstrom
  16. 16. @UrbanRenstrom
  17. 17. @UrbanRenstrom
  18. 18. @UrbanRenstrom
  19. 19. @UrbanRenstrom@RogersAileen
  20. 20. @UrbanRenstrom
  21. 21. @UrbanRenstrom
  22. 22. @UrbanRenstromWhat did you like?Anything Bad?Good?Thoughts?
  23. 23. @UrbanRenstromContentNavigationResponsive designMicro-ConversionSEOSocial ProofTrust / Credibility FactorsAnalyticsPricing7 Website Secrets Every Start-Up ShouldKnowImage: http://www.flickr.com/photos/mkhmarketing/8468788107/sizes/z/in/photostream/
  24. 24. @UrbanRenstromAKA make your Website Stickywww.browneyedbaker.com/2012/05/29/sticky-buns-recipe/
  25. 25. @UrbanRenstromContent is...
  26. 26. @UrbanRenstrom
  27. 27. @UrbanRenstromContent – The Need for Content
  28. 28. @UrbanRenstromNavigationwww.flickr.com/photos/777/8697938245/
  29. 29. @UrbanRenstrom
  30. 30. @UrbanRenstrom
  31. 31. @UrbanRenstrom
  32. 32. @UrbanRenstrom
  33. 33. @UrbanRenstrom
  34. 34. @UrbanRenstromFirst and Last!Serial Position Effect
  35. 35. @UrbanRenstromSimple and easyLogo – top leftPhone, email, Search barFirst and LastNavigation - summary
  36. 36. @UrbanRenstromResponsive Design?
  37. 37. @UrbanRenstrom20% in theWorld Have aSmartphone50% Smartphone in the US20% in have iPadswww.go-gulf.com/blog/smartphone/
  38. 38. @UrbanRenstromSmartphone Usage
  39. 39. @UrbanRenstromWebsite Conversions
  40. 40. @UrbanRenstromWebsite ConversionsWhen you geta visitor to dosomething.e.g. Buy orPhone
  41. 41. @UrbanRenstromMicro-ConversionsContinuum of Micro-ConversationLow Commitment High Commitment
  42. 42. @UrbanRenstromExamples
  43. 43. @UrbanRenstromDigital / Web / Inbound Marketing
  44. 44. @UrbanRenstromProcess of making your site easy forGoogle, Bing, and Yahoo to find.TechnicalandNon-Technical25%, 75% on page, off pageSEO – Search Engine Optimization
  45. 45. @UrbanRenstromClick Through Rate –vs.- Search EngineResults Page
  46. 46. @UrbanRenstrom
  47. 47. @UrbanRenstromWordPress SEO Plugin
  48. 48. @UrbanRenstromAbout UsPage
  49. 49. @UrbanRenstrom
  50. 50. @UrbanRenstrom
  51. 51. @UrbanRenstromSocial Proof
  52. 52. @UrbanRenstrom“...we’re psychologicallyhardwired to trust beautiful things,and the same goes for websites.Our offline behaviour andinclinations translate to our onlineexistence.”Dr Brent CokerTrust & Credibility - The Duck Factor
  53. 53. @UrbanRenstromDesign does MatterAddress, phone number‘Contact us’ last menu tab.Provide staff bios and photosShow photos of your officeUse a branded email address @gmail.comCopyright date is currentTrust marks. Use The Verisign Seal security seal.Customers reviewsOffer free products/services trailsMoney back guarantees / Written return policyBadges – IIA, County Enterprise Board.Privacy policy – email and data
  54. 54. @UrbanRenstromNurture prospectsTop of Mind marketingRelationship buildingTrust formingEmail is Social’s secret weaponHugely Profitable ROI: $40:$1Email Marketing– Still Alive?Very, very aliveand effective!www.flickr.com/photos/thegajman/6645640933/
  55. 55. @UrbanRenstromEmail Marketing1) Email2) Search3) Facebook
  56. 56. @UrbanRenstrom
  57. 57. @UrbanRenstromWhich of thefollowing havebeen the mosteffective fornurturing yourleads?
  58. 58. @UrbanRenstromEmail Marketing ProvidersMailChimpAweberConstant Contact
  59. 59. @UrbanRenstromPricing Myths"How Much Should We Charge?"1) You believing everyone should be happy to pay for yourproduct.2) Keeping the price fixed for ever.3) There is a perfect price everyone happy & give you maxprofit.4) Not charging for your product, because 1,2,3 are notanswered.Your target market is not every person on the planet nor isyour pricing.
  60. 60. @UrbanRenstromhttp://conversionxl.com/pricing-strategies-13-articles-you-need-to-read/Pricing Resources
  61. 61. @UrbanRenstromTarget Market— Ideal CustomersImage: http://www.flickr.com/photos/pamlau/5867966690/
  62. 62. @UrbanRenstromYour Ideal CustomerDo they know You?What Signal do youGive?Is it a Match?
  63. 63. @UrbanRenstromMarketing Persona
  64. 64. @UrbanRenstromLarryFunded Tech Start-UpBackground:Founder w/ partnerFunded / ready for fundingDegree: Science, ComputerScience, BusinessIdentifiers:Tech Adoption Stage: InnovatorSocial Technographics: Ladder/CreatorBuzz words: Lets Build, MVPMannerisms: Always connectedMotivations -SuccessEngages – StoriesPain Points:1) Awareness for business2) Customers3) Cash flow. #MarketingDemographics:Male25-45 €15-20kurbaniteGoals:Primary: Get business noticedSecondary: not paying for it.How I can Help Solve Challenges:Strategy, plan, executeInbound MarketingMarketing Messaging:Provide a complete digitalmarketing framework to get youleads, customers and loyaltyCommon Objections:Trust, Risk, CostCan be FoundG+, Twitter, LinkedIn, nichenetwork
  65. 65. @UrbanRenstromContent is the beginning, end andmiddle of your marketing/sales!Its that important.Contents Purpose: Accelerates theKnow, Like, Trust You before I BuyContent Drives Behaviours
  66. 66. @UrbanRenstromContent is...
  67. 67. @UrbanRenstrom
  68. 68. @UrbanRenstromContent – The Need for Content
  69. 69. @UrbanRenstromContent is used to achieves businessobjectives, not content objectives
  70. 70. @UrbanRenstromwww.flickr.com/photos/alternatewords/2181295629/Be a Digital Dandelion
  71. 71. @UrbanRenstromTraditional marketing andadvertising is telling theworld you’re a rock star.Content Marketing isshowing the world that youare one.What is Content Marketing?
  72. 72. @UrbanRenstromContentEmailSocialSearchContent is Firewww.anambitiousprojectcollapsing.comSocial is Gasoline
  73. 73. @UrbanRenstromHome is Your Website…But…Image: finartamerica
  74. 74. @UrbanRenstrom…Outposts Are Where People Are…
  75. 75. @UrbanRenstrom…Integrate?...Website w/ Social Media…
  76. 76. @UrbanRenstromWhy Social Media?
  77. 77. @UrbanRenstromLook at Facebook Marketing...Probably don’t need to
  78. 78. @UrbanRenstromPeople are thereExcellent Targeting‘easy to do’Build a Community Fans, SupportersCPC, CPM << GoogleIntegrate with your WebsiteGenerate Leads – email marketingWhy Facebook?
  79. 79. @UrbanRenstromFacebook Fan Page
  80. 80. @UrbanRenstromFacebook Ads - Page Likes
  81. 81. @UrbanRenstromEcwid – ecommerce app - freeand paidshopify – ecommerce – paidheyo – ecommerce- mobile –paidNorth Social – ecommece,more – paidAll the apps offer – Fan growth,promotions, salesFacebook Apps - 3rd Party
  82. 82. @UrbanRenstromFacebook Challenges
  83. 83. @UrbanRenstromTwitter
  84. 84. @UrbanRenstromBuild Relationshipa NetworkBrandingHumanizes your BusinessCustomer FeedbackMarket ResearchNews industry/relatedProspectingCompetitive Intelligence (spying)Offer CouponsTwitter – WHY?
  85. 85. @UrbanRenstromTarget marketdefinedPersonasCreatedPain PointsIdentifiedContentPlanContentCalendarEditorialCalendarChannelsChosenExecuteRinse /RepeatPutting it all Together aka Marketing Plan
  86. 86. @UrbanRenstrom“Make your press release (the story)about your customers and theirissues not about you how great youthink your product is.”@laurajRyder Offaly IndependentPR - Its Role in Sales
  87. 87. @UrbanRenstromQ & A
  88. 88. @UrbanRenstrom@UrbanRenstromwww.vikingmarketingsolutions.ie+UrbanRenstromFacebook.com/vikingmarketingsolutoinsI am GratefulThank You!

×