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Branding for Mobile Success<br />Matthew Hamilton<br />Library Innovation and Technology Manager<br />Boulder Public Libra...
Raise your hand if this was your first mobile computing device!<br />
We’re talking about the Attention Marketplace…<br />Like it or not, we’re competing for everyone’s attention, and especial...
 The information needs to be accurate
 You have to stand out</li></li></ul><li>Springshare’sLibAnswers<br /><ul><li> SMS Module- Inexpensive, Easy to Use
 Fully integrated with web interface
 Gives us the ability to serve our patrons via 	mobile devices at their convenience</li></li></ul><li>Don’t forget, there ...
 Tech-savvy user group, often willing beta testers
 Your events can go viral</li></ul>Twitter<br />
Two Sites… Apples and er, Oranges<br />
CardStar<br />
Red Laser<br />Pulls up your profile based on Worldcat data – <br />so keep it up to date!<br /><ul><li> Catalog link
 Hours
 Phone Number
 Address</li></ul>Currently just on the iPhone, but the Worldcat API could be leveraged on other platforms as well<br />
Barcode Scanner<br />Available for Android Phones<br /><ul><li> Doesn’t include Library Info (yet!) but does lead your cus...
 Because it also reads QR Code, another useful tool
 We used QR Codes for our Library Card Signup Month</li></li></ul><li>Check your listing often! <br /><ul><li> Make sure y...
 Add your Twitter account to your listing
 Multiple locations can allow for serendipitous discovery of events or services</li></ul>Foursquare<br />
Check your listing often! <br /><ul><li>Use the Tips to highlight events and services
 Be creative, remember it’s a game!</li></ul>Foursquare<br />
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Branding for Mobile Success

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My Pecha Kucha on Branding for Mobile Success for Handheld Librarian 3.

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Branding for Mobile Success

  1. 1. Branding for Mobile Success<br />Matthew Hamilton<br />Library Innovation and Technology Manager<br />Boulder Public Library<br />
  2. 2. Raise your hand if this was your first mobile computing device!<br />
  3. 3. We’re talking about the Attention Marketplace…<br />Like it or not, we’re competing for everyone’s attention, and especially with mobile users– that window of opportunity is limited.<br /><ul><li>They need to find you wherever they look
  4. 4. The information needs to be accurate
  5. 5. You have to stand out</li></li></ul><li>Springshare’sLibAnswers<br /><ul><li> SMS Module- Inexpensive, Easy to Use
  6. 6. Fully integrated with web interface
  7. 7. Gives us the ability to serve our patrons via mobile devices at their convenience</li></li></ul><li>Don’t forget, there are over 4.7 million mobile Twitter users!<br />Engage your community:<br /><ul><li> Reference/Reader Advisory Services
  8. 8. Tech-savvy user group, often willing beta testers
  9. 9. Your events can go viral</li></ul>Twitter<br />
  10. 10. Two Sites… Apples and er, Oranges<br />
  11. 11. CardStar<br />
  12. 12. Red Laser<br />Pulls up your profile based on Worldcat data – <br />so keep it up to date!<br /><ul><li> Catalog link
  13. 13. Hours
  14. 14. Phone Number
  15. 15. Address</li></ul>Currently just on the iPhone, but the Worldcat API could be leveraged on other platforms as well<br />
  16. 16. Barcode Scanner<br />Available for Android Phones<br /><ul><li> Doesn’t include Library Info (yet!) but does lead your customers straight to Google Books
  17. 17. Because it also reads QR Code, another useful tool
  18. 18. We used QR Codes for our Library Card Signup Month</li></li></ul><li>Check your listing often! <br /><ul><li> Make sure your Tags are accurate
  19. 19. Add your Twitter account to your listing
  20. 20. Multiple locations can allow for serendipitous discovery of events or services</li></ul>Foursquare<br />
  21. 21. Check your listing often! <br /><ul><li>Use the Tips to highlight events and services
  22. 22. Be creative, remember it’s a game!</li></ul>Foursquare<br />
  23. 23. Gowalla<br />Very similar to Foursquare – but much smaller user base<br />Gowalla features “trips” instead of “tips”. Libraries can build local tours and then help visitors or those interested in local history on their way.<br />
  24. 24. Probably the single most important listing to maintain – most “bang for your buck”<br />Claim your location in Google places, this will give you much greater control as well as analytics<br /><ul><li> Google provides the QR code for you
  25. 25. Hours, parking info, email, etc. –
  26. 26. Google displays today’s hours and provides transit information
  27. 27. Automagically links your reviews on Yelp, Judy’s Book, parentsconnect
  28. 28. Also allows you to fix incorrect marker location (finally!)</li></li></ul><li>
  29. 29. Another big payoff for just a little time invested<br />Start a Yelp for Business account<br /><ul><li> Add announcements
  30. 30. Can respond to reviews
  31. 31. Ensures your information is accurate
  32. 32. Provides tracking of pageviews
  33. 33. Reviewers may be willing beta testers</li></li></ul><li>One stop shop for mobile users<br /><ul><li> Today’s Hours
  34. 34. Reviews
  35. 35. Announcement
  36. 36. Recently began offering check-ins
  37. 37. Monocle interesting experiment with Augmented Reality</li></li></ul><li>GoodReads<br />Another place to bring your services to the community where they are– making sure you stay top of mind<br /><ul><li> Customers will see your book recommendations
  38. 38. Event listings show up as local literary events – don’t let bookstores crowd you about of the “attention marketplace”!</li></li></ul><li>Local Books<br />Developed by LibraryThing<br /><ul><li> Another prime audience – those who love reading
  39. 39. Venues allow you to link to your website, events calendar, Twitter account
  40. 40. One-click access to your phone number or directions
  41. 41. Your event listings ensure visibility</li></li></ul><li>Access My Library<br />Gale-Cengage provides access to the local libraries’ databases– free and no login required!<br />But what if this is what our customers see first?<br /><ul><li> Wrong address = frustrated customer who just drove across town
  42. 42. Wrong phone number = can’t even call to find out how to get here</li></ul>Do we have their attention?<br />
  43. 43. OCLS Shake It!<br />App developed at Orange County Library System<br /><ul><li> Excellent branding, instant recognition
  44. 44. It’s fun, but it’s also useful
  45. 45. Competes with commercial apps – keeps libraries relevant for people’s media choices
  46. 46. Integrates directly with their mobile catalog enable easy, instant access to requests</li></li></ul><li>
  47. 47. Thank you for listening. Find me online as…<br />“The Brewin’ Librarian”<br />

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